Job Description
The new Atherosclerosis Cardiovascular Franchise in the Business Unit Vaccines & Primary Care puts patients and all stakeholders at the center of our work. Using digital listening, UX design and modern qualitative and quantitative research methods, we translate customer insights into innovative, cross-functional solutions and test them with agile ways of working.
As Senior Brand & Customer Manager (HCP Marketing – GP), you design and steer the marketing strategy for our future atherosclerosis asset with a clear focus on general practitioners (GPs) and HCPs in primary care. You lead the development and implementation of customer-focused initiatives in close collaboration with Sales, Medical, Policy, Market Access, Communications and other functions to ensure a successful launch and sustainable brand growth. Your work directly influences how we support GPs in the prevention and treatment of atherosclerotic diseases.
Key Responsibilities
- Lead the development, implementation and tracking of the GP-focused brand and marketing strategy, aligned with the overall franchise strategy.
- Develop and execute a comprehensive launch and lifecycle plan for the GP segment, including clear priorities, KPIs and risk/mitigation plans.
- Design and implement an integrated omnichannel engagement model for GPs (field sales, KAM, digital/remote channels, medical education, congresses, PR/communications) to ensure a best-in-class customer experience.
- Drive advanced segmentation and targeting, account-based strategies and tailored content journeys for key target audiences.
- Lead strategic projects (e.g., digital services, decision support tools, integrated care pathways, collaborations with medical societies) and scale successful pilots.
- Work closely with the Digital Lead and Customer Insights & Market Research to:
- Shape the insight agenda (patient flow, unmet needs, treatment drivers/barriers),
- Translate market, clinical and customer insights into clear strategic recommendations,
- Identify growth opportunities and challenges and translate them into concrete actions.
- Lead the development, internal approval and deployment of promotional and non-promotional materials for field and digital channels, ensuring full compliance.
- Contribute to forecasting, performance management and promotional expense management (forecasts, promo budget planning and tracking, ad hoc analyses).
- Collaborate cross-functionally (Sales, Medical, Policy, Market Access, Marketing Operations, Market Research, Communications, Training) with global/regional colleagues and agencies to ensure aligned GP execution.
- Represent Germany in regional/global forums, contribute local insights, constructively challenge strategies and contribute to global asset development.
- Champion an agile test-and-learn culture; coach colleagues in modern marketing, omnichannel excellence and data-driven decision making.
Education
- Degree in Business Administration/Economics, Life Sciences, Pharmacy, Medicine or a comparable field.
Qualifications & Experience
- Several years of successful experience in pharmaceutical product/brand management, ideally with primary care/GP brands.
- Experience with marketing processes (e.g., L3 Next) is desirable.
- Proven track record in launch preparation and/or brand building.
- Demonstrated leadership of cross-functional teams and complex projects; strong influencing skills and stakeholder alignment.
- Pronounced outside-in mindset and passion for working closely with customers/HCPs, active listening and co-creating solutions with tangible impact.
- Excellent communication skills; ability to translate complex scientific content into clear messages and to inspire the organization and field teams.
- Strong results orientation with a proven history of achieving ambitious goals.
- Strong strategic and analytical skills, structured working style, good judgment and a collaborative mindset.
- High digital affinity and spirit of innovation; keen interest in testing new approaches and channels to create value for HCPs and patients.
- Strong storytelling skills; able to engage expert HCPs and inspire internal leadership and field teams.
- Entrepreneurial mindset, high willingness to take responsibility and resilience in a rapidly changing environment.
- Very good German and English skills, written and spoken.
- Previous pharmaceutical field sales experience, ideally with GPs/primary care or KAM, is an advantage.
Persons with severe disabilities and persons equivalent to them will be given preference when equally qualified.
Additional location(s) Compensation Information:
Required Skills:
Adaptability, Brand Management, Content Creation, Creativity, Cross-Functional Leadership, Customer Insights, Digital Consumer Engagement, Digital Marketing, Market Research, Market Segmentation, Omnichannel Marketing, Product Launches, Product Management, Strategic Planning, Strategic Thinking
Preferred Skills:
Current Employees apply HERE
Current Contingent Workers apply HERE
Secondary Language(s) Job Description:
The new Atherosclerosis – Cardiovascular Franchise in the Vaccines & Primary Care Business Unit puts patients and all stakeholders at the center of our work. Using digital listening, UX design, and modern qualitative and quantitative research methods, we turn customer insights into innovative, cross‑functional solutions and test them with agile ways of working.
As Senior Brand & Customer Manager (HCP Marketing – GP), you shape and execute the marketing strategy for our future atherosclerosis asset with a clear focus on General Practitioners and primary care HCPs. You lead the development and execution of customer‑centric initiatives in close collaboration with Sales, Medical, Policy, Market Access, Communications and other functions to ensure a successful launch and sustainable brand growth. Your work directly impacts how we support GPs in preventing and managing atherosclerotic disease.
Key responsibilities
- Lead development, implementation and tracking of the GP‑focused brand and marketing strategy, aligned with overall franchise strategy.
- Develop and execute a comprehensive launch and lifecycle plan for the GP segment, including clear priorities, KPIs and risk/mitigation plans.
- Design and execute an integrated omnichannel engagement model for GPs (field, KAM, digital/remote channels, medical education, congresses, PR/communications), ensuring a best‑in‑class customer experience.
- Drive advanced segmentation and targeting, account‑based strategies and tailored content journeys for key audiences.
- Lead strategic projects (e.g., digital services, decision support tools, integrated care pathways, collaborations with medical societies) and scale successful pilots.
- Work closely with Digital Lead, Customer Insights & Market Research to:
- Shape the insight generation agenda (patient flow, unmet needs, treatment drivers/barriers).
- Turn market, clinical and customer insights into clear strategic recommendations.
- Identify growth opportunities/challenges and translate them into concrete actions.
- Drive development, approval and deployment of promotional and non‑promotional materials for field and digital channels, ensuring full compliance.
- Contribute to forecasting, performance and promo expense management (forecasts, promo budget planning and tracking, ad hoc analyses).
- Collaborate cross‑functionally (Sales, Medical, Policy, Market Access, Marketing Operations, Market Research, Communications, Training), with global/regional colleagues and agencies to ensure aligned GP execution.
- Represent Germany in regional/global forums, share local insights, challenge strategies and contribute to global asset development.
- Champion an agile, test‑and‑learn culture; coach colleagues in modern marketing, omnichannel excellence and data‑driven decision making.
Education
- Degree in Business/Economics, Life Sciences, Pharmacy, Medicine or a comparable field.
Qualifications & experience
- Several years of successful pharmaceutical product/brand management, ideally with primary care / GP brands.
- Experience with marketing processes (e.g., L3 Next) is preferred.
- Proven track record in launch preparation and/or brand building.
- Demonstrated leadership of cross‑functional teams and complex projects; strong influencing skills and stakeholder alignment.
- Strong outside‑in mindset and passion for working closely with customers/HCPs, actively listening to their needs and co‑creating solutions that deliver impact.
- Excellent communication skills; able to translate complex scientific content into clear messages and energize the organization and field teams.
- Strong results orientation with a history of delivering against ambitious objectives.
- Strong strategic and analytical skills, structured working style, sound judgment and collaborative mindset.
- High digital affinity and innovative mindset; keen to test new approaches and channels to create value for HCPs.
- Strong storytelling skills; able to engage expert HCPs and inspire internal leadership and field teams.
- Entrepreneurial mindset, high accountability and resilience in a fast‑changing environment.
- Very good written and spoken German and English.
- Previous pharmaceutical sales experience, ideally with GPs/primary care or KAM, is an advantage.
Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
Employee Status:
Regular
Relocation:
No relocation
VISA Sponsorship:
No
Travel Requirements:
25%
Flexible Work Arrangements:
Hybrid
Shift:
Not Indicated
Valid Driving License:
No
Hazardous Material(s):
N/A
Job Posting End Date:
11/22/2026
*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.