Become a Digital Media Sales & Account Manager (m/f/d) at Carwow in Munich.
Important: This role has a clear sales focus.
That means: You sell our digital media products YouTube, Meta and Data to car manufacturers, partners and media agencies, and support campaigns from booking through to going live.
Not entirely sure whether the position suits you? Apply and let's find out together.
Our Mission
Carwow is Europe's leading platform for changing cars. We are changing how people buy, sell and lease cars. With technology, media and automotive expertise, we have developed from a pure review platform into one of the largest online marketplaces.
Our reach extends far beyond our own platform: 10 million YouTube subscribers and more than 350 million online readers per year across the group. It is exactly this reach and our data that we are now making available to advertisers beyond Carwow.
Your Impact @ Carwow
You will build out the pillar Digital Media, Audiences and Data within the German OEM & Media Team. Our Brand Partnerships Managers sell Retail Media on the platform. You ensure that Carwow is also firmly included in the media plans of agencies.
To do this, you have three products at your disposal. You put together packages from them that match the partners' goals and connect them with our Retail Media offering into a seamless media story up to the purchase. In this way, a still young revenue stream grows into a solid mainstay, and you shape it from the very beginning.
YouTube: Video campaigns in the Carwow environment and with Carwow audiences, from awareness to click
Meta: Campaigns on Facebook and Instagram, targeted at people who are demonstrably looking for a car right now
Data: Data consulting based on Carwow data, combined with our understanding of the German car market
And new products: Further formats and ideas that we are currently developing. You bring in what customers and agencies need and introduce new products to the market
Your Tasks as Digital Media Sales & Account Manager (m/f/d)
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You are responsible for revenue from YouTube, Meta and Data in the German market and grow it in a targeted way (this is exactly where you need a "hunter mentality" in sales)
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You are the first point of contact for the media agencies of car manufacturers, from the large networks to the specialised houses, and you know their planning, buying and strategy
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Together with our Brand Partnerships Managers, you win over the marketing and media managers of the OEMs for our digital products
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You respond to briefings with media plans and offers that can be measured against the customers' KPIs, and you convince with strong pitches
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You bring won campaigns cleanly into booking: offer, order, handover to Media Operations and alignment of assets, durations and tracking
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You manage ongoing campaigns together with Media Operations, optimise towards the agreed KPIs, put reporting for customers into context, and turn good results into follow-up bookings and annual agreements
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You develop our offerings further with Product, Analytics and Media Operations and bring back what agencies really need
... and you maintain your pipeline and forecast in such a way that we can rely on them together
Your Profile
Note: Nobody meets all requirements 100%. If you strongly identify with the role and are keen on truly good media sales, we nevertheless look forward to your application. Because we want to grow together with you.
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You bring several years of experience in digital media sales, for example at a marketer, publisher, platform or on the agency side
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You know the German agency landscape and ideally have a solid network within the agencies
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You have set up and managed digital campaigns yourself, ideally in DV360 (YouTube) and in Meta Ads Manager, and you speak about CPM, reach and conversion as confidently as about brand goals
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You enjoy working with data and can turn numbers into a story that a customer understands and buys into
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You present complex matters in an audience-appropriate and convincing way, to the planner just as much as to marketing management
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You work in a structured and reliable way, even when several offers and bookings are running at the same time
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You speak German at native level as well as negotiation-proof English
Petrol in the blood is not a must, curiosity about the automotive industry is.
Our Interview Process
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Talent screen (by phone) with our Recruiting Team - approx. 30 minutes
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Video interview (online) with the specialist department - approx. 30 minutes
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Case study (on site) with the specialist department - approx. 60 minutes
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Final values & team fit (on site or online), ideally following your case study - approx. 30 minutes
And what's in it for you?
With us you will find an innovative, diverse and relaxed working environment in the heart of Munich. In addition:
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A competitive salary package with a variable component
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28 vacation days, which increase to up to 35 days with length of service, plus special leave for moves, weddings and more
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Hybrid working (3 days in the office, 2 days home office, for which you receive a budget of 500 euros on top for its equipment)
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A subsidy for company pension provision
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A discounted membership of Urban Sports Club
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... as well as an honest work-life balance
Diversity and inclusion are firmly anchored in our corporate culture. We welcome every application and make our decisions fairly, transparently and exclusively on the basis of skills, experience and potential.