Become an Account Manager (m/f/d) focusing on Digital Media at Carwow in Munich.
You will sell our digital media products YouTube, Meta and Data to automotive manufacturers, partners and media agencies, and support campaigns from booking through to delivery.
Not quite sure whether the position is right for you? Apply and let's find out together.
Our Mission
Carwow is Europe's leading platform for changing cars. We are transforming how people buy, sell and lease cars. With technology, media and automotive expertise, we have evolved from a pure review platform into one of the largest online marketplaces.
Our reach extends well beyond our own platform: 10 million YouTube subscribers and more than 350 million online readers per year across the group. We are now making this reach and our data available to advertisers beyond Carwow.
Your Impact @ Carwow
You will build out the Digital Media, Audiences and Data pillar within the German OEM & Media Team. Our Brand Partnerships Managers sell Retail Media on the platform. You will ensure that Carwow is also firmly established in agencies' media plans.
To do this, you have three products in your toolkit. You will put together packages that match partners' goals and connect them with our Retail Media offering into a seamless media story up to the point of purchase. This is how a still young revenue stream grows into a solid mainstay, and you shape it from the start.
YouTube: Video campaigns within the Carwow environment and with Carwow audiences, from awareness through to click
Meta: Campaigns on Facebook and Instagram, targeted at people who are demonstrably searching for a car right now
Data: Data consulting based on Carwow data, combined with our understanding of the German car market
And new products: Further formats and ideas we are currently developing. You bring in what customers and agencies need and introduce new products to the market
Your Responsibilities as Account Manager with a Focus on Digital Media
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You are responsible for revenue from YouTube, Meta and Data in the German market and grow it in a targeted way (this is exactly where you need a "hunter mentality" in sales)
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You are the first point of contact for the media agencies of automotive manufacturers, from the large networks to specialised houses, and you know their planning, buying and strategy
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Together with our Brand Partnerships Managers, you win over the marketing and media decision-makers at OEMs for our digital products
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You respond to briefings with media plans and offers that can be measured against the clients' KPIs, and you win people over with strong pitches
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You bring won campaigns cleanly into booking: quote, order, handover to Media Operations, and alignment of assets, flight dates and tracking
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You manage ongoing campaigns together with Media Operations, optimise against the agreed KPIs, place reporting for clients in context, and turn good results into follow-up bookings and annual agreements
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You develop our offerings further with Product, Analytics and Media Operations and feed back what agencies really need
... and you maintain your pipeline and forecast so that we can rely on them together
Your Profile
Note: Nobody meets all requirements 100%. If you strongly identify with the role and want to do really good media sales, we would still be glad to receive your application. After all, we want to grow together with you.
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You bring several years of experience in digital media sales, for example at a marketer, publisher, platform or on the agency side
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You know the German agency landscape and ideally have a solid network within agencies
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You have set up and managed digital campaigns yourself, ideally in DV360 (YouTube) and Meta Ads Manager, and you talk about CPM, reach and conversion as confidently as brand goals
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You enjoy working with data and can turn numbers into a story that a client understands and buys
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You present complex matters in a way that suits the audience and persuasively, to the planner as well as to the head of marketing
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You work in a structured and reliable way, even when several offers and bookings are running at the same time
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You speak German at native level as well as negotiation-ready English
Petrol in the blood is not a must, curiosity about the automotive industry is.
Our Interview Process
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Talent screen (by phone) with our Recruiting Team - approx. 30 minutes
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Video interview (online) with the department - approx. 30 minutes
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Case study (on site) with the department - approx. 60 minutes
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Final values & team fit (on site or online), ideally right after your case study - approx. 30 minutes
And what's in it for you?
With us you will find an innovative, diverse and relaxed working environment in the heart of Munich. In addition:
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A competitive salary package with a variable component
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28 days of holiday, rising with length of service to up to 35 days, plus special leave for moves, weddings and more
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Hybrid working (3 days in the office, 2 days home office, for which you receive a budget of 500 euros on top for its equipment)
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A subsidy for company pension provision
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A discounted membership of Urban Sports Club
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... and an honest work-life balance
Diversity and inclusion are firmly anchored in our company culture. We welcome every application and make our decisions fairly, transparently and exclusively on the basis of skills, experience and potential.