Company Description
Experian is a global data and technology company that empowers people and businesses around the world to create opportunities. We operate in a variety of markets, such as financial services, healthcare, automotive, agribusiness, insurance, among others. Experian invests in people and in new advanced technologies to unlock the power of data. We have an amazing team of 25,200 employees in 32 countries.
Our uniqueness is valuing yours. Experian's culture, which is people-centered, inclusive and purpose-driven, is recognized by various awards, including World's Best Workplaces™ 2025 (Fortune Global Top 25) and Great Place To Work™ in 26 countries, among others. Check out Experian Life on social media or explore our careers site to understand why. Experian also takes pride in being an employer that promotes equal opportunity and affirmative action.
Job Description
We are looking for a person to join the Serasa Crédito Acquisition CRM team, with the mission of developing communication strategies and journeys that enhance the acquisition, activation and conversion of our consumers. This position will play an important role in the evolution of our CRM strategy, using Salesforce Marketing Cloud (SFMC) to build automated journeys, segmentations and campaigns driven by data and behavior.
We are looking for someone with an analytical profile, business vision and the ability to connect data, technology, communication and experimentation to generate measurable impact on Serasa Crédito's results.
Main responsibilities
- Plan, build and optimize acquisition and conversion campaigns and journeys within Salesforce Marketing Cloud;
- Develop automated journeys using Journey Builder, considering consumer behavior, moment and stage in the funnel;
- Create and evolve audience segmentations using Data Extensions, filters, queries and SQL;
- Structure automations and CRM routines through Automation Studio;
- Plan and operationalize communications across channels such as email, push, SMS and other channels integrated into the CRM ecosystem;
- Identify opportunities to increase conversion along the Serasa Crédito funnel, turning data and insights into new journeys and campaigns;
- Develop personalization strategies, ensuring greater relevance of messages, offers and contact moments;
- Plan and execute A/B tests and audience, offer, message, creative, channel, frequency and timing experiments;
- Continuously monitor the performance of campaigns and journeys, identifying optimization opportunities;
- Work in partnership with Product, Analytics/Data and Marketing, connecting business strategy to the platform's possibilities;
- Ensure CRM best practices related to communication pressure, database quality, deliverability, opt-out and customer experience;
- Document learnings and turn campaign results into recommendations for the continuous evolution of the strategy.
Desirable knowledge:
- CDP (Salesforce)
- Jira;
- Confluence.
Qualifications
- Salesforce Marketing Cloud
- CRM
- Automated Journeys
- A/B Testing
- Segmentation
Additional Information
Serasa Experian is much more than you imagine. With the purpose of creating a better future, expanding opportunities for people and businesses, in Brazil we are more than 4 thousand people working across various teams and specialties. Here, every skill and diversity complements each other, and you can work on what you love most. We are committed to building an inclusive culture and an environment where people can balance their careers with their commitments and personal interests, valuing well-being.
We are very dedicated to being one of the best and most innovative companies to work for in the country, enabling incredible experiences and careers for our people. Our strong people-first approach is recognized externally through various market certifications: we were awarded by Great Place To Work™ in 24 countries and by the international Top Employers certification, in addition to being recognized as one of the best companies for young professionals and having a 4.6 rating on Glassdoor. Each recognition tells us we are on the right path, providing an increasingly better work environment for our talent.
Experian Careers - Creating a better tomorrow together
Find out what it's like to work for Experian by clicking here