Enrollment and Student Success (ESS) is a mission-driven organization providing a cohesive experience throughout all phases of the student lifecycle, from the admissions and enrollment process through graduation and beyond, by supporting a connected, comprehensive, and student-centered approach to the student experience. ESS includes the offices of undergraduate admissions, graduate enrollment, career services, student financial assistance and student success. ESS is committed to a student-first mentality, utilizing a data-driven approach to continuous assessment and improvement across the organization. Most importantly, our goal is to ensure an outstanding experience for students.
Reporting to the Senior Slate Administrator, the Assistant Director, Pre-College and Non-Degree, Slate focuses on driving Pre-College and Non-Degree recruitment, engagement, and enrollment and CRM planning across both the Undergraduate Admissions and Graduate instances of Slate. This role bridges recruitment strategy with hands-on campaign execution—developing multi-channel communication plans, mapping student journeys, and crafting compelling content with the Program Manager, Enrollment, while collaborating with the Senior Slate Administrator on the underlying technical implementation and workflow builds within Slate.
The Assistant Director supports business processes that allow staff to work smarter and more efficiently in support of critically important department and university goals. This individual documents communication workflows and Slate business processes for Pre-College and Non-Degree programs and college partners, serving as a key liaison between recruitment strategy and CRM functionality.
Responsible for the day-to-day management of the Pre-college and Non-degree portion of the Undergraduate Admissions and Graduate instances of Slate CRM and acts as one of the Slate Captains within the Office for Student Success. This includes:
1. CRM Collaboration & Technical Implementation
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Collaborative Technical Implementation: Collaborate with the Senior Slate Administrator on technical implementation, configuration, enhancements, testing, and quality control for forms, applications, communication flows, and portals related to Pre-College and Non-Degree programs.
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Query & Data Uploads: Build queries, manage routine data uploads, and support document management within Slate under the guidance of the Senior Slate Administrator.
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Process Documentation & Training: Document communication workflows, CRM business processes, and campaign schedules for internal staff and partner offices across campus.
Integration & Systems Liaison: Work in coordination with the Senior Slate Administrator and campus partners (IT, Registrar, Academic Advising) regarding Pre-College and Non-Degree data, system integrations (Banner), and reporting requirements.
2. Operational & Event Support
- Recruitment & Event Support: Support large-scale Pre-College and Non-Degree admissions and recruitment events, including event registration setup and communication outreach in Slate.
- Operational Backup: Serve as a secondary backup to the Student Experience Program Associate, specifically in areas related to international student processing, support, and Banner system coding.
3. Strategic Communication, Marketing & Student Engagement
- Strategic Communication Planning: Develop, implement, and maintain comprehensive annual communication plans and student journeys for Pre-College and Non-Degree programs, establishing clear timelines, target audiences, messaging strategies, and engagement goals from inquiry through enrollment.
- Student and Family Engagement: Design and coordinate targeted, audience-specific communication strategies for prospective students, applicants, admitted students, and families to support recruitment, onboarding, and continued engagement.
- Campaign Performance and Optimization: Monitor and evaluate communication effectiveness using key metrics (open rates, click-throughs, response rates, and application conversions) to continuously refine strategies and boost engagement.
- Cross-Functional Marketing Collaboration: Partner with the Program Manager, Enrollment Operations to ensure alignment with recruitment messaging, campaign calendars, and promotional materials with institutional branding and enrollment priorities
Performs other related duties as assigned. The omission of specific duties does not preclude the supervisor from assigning duties that are logically related to the position.