The Senior Assistant Director position is vital in the review process for one of the nation’s largest law school applicant pools. The primary responsibility of this position is to assess applicant attributes and make admission recommendations through the use of a comprehensive rubric that analyzes academic and personal categories. The Senior Assistant Director of Admissions reports to the Director, Law School Admissions and supervises two external readers. This position will be deeply involved in a comprehensive, confidential application review process for both JD and graduate law (LLM and MSL) students.
Secondarily, this position will oversee communications for prospective, applicant, and admitted law students through strategic planning, marketing, recruitment, and yield assessment. This role blends traditional admissions responsibilities with specialized management of the law school's admissions brand across digital, print, and social media platforms. The primary goal is to optimize enrollment outreach, drive engagement, and maximize yield for JD and graduate law programs.
Application Review
- File Evaluation: Evaluate JD and graduate law applicant files, including academic transcripts, standardized test scores, essays, personal statements, resumes, letters of recommendation, and supporting documents. Assess applicant attributes, evaluate credentials, essays, test scores, and supporting documents. Using a defined and comprehensive rubric, analyze files for academic rigor, writing competency, leadership potential, employability, character and fitness, and alignment with the law school's strategic plan. Render initial recommendations.
- Applicant Interviews: Evaluate applicants during virtual or in-person interviews based on their prospects for success and employability. Focus will be on part-time, test-optional, and transfer students, and requests through pre-law advisors. Evaluate applicants on their prospects for success and employability in GW Law’s busy, dynamic environment.
- Applicant Counseling: Provide individual counseling to prospective students regarding the law school application process.
Communications
- Campaign Management: Design, implement, and track automated, multi-channel communication workflows (social media, web, text, print, admitted student platforms) for prospective and admitted students, including the use of LSAC’s Unite or other CRMs (Slate).
- Content Creation: Write, edit, and coordinate content, including photos and video, for admissions digital landing pages.
- Website & Digital Media Oversight: Maintain and routinely update admissions webpages and admitted student sites to ensure accuracy, strong user experience, and legal/policy compliance. Develop and implement digital, print, social media, text, and other means of outreach to students.
- Brand Alignment: Collaborate closely with the main university marketing and law school communications offices to maintain consistent brand messaging, visual design standards, and public relations protocols.
- Analytics & Reporting: Monitor communication open rates, conversion funnel performance, and web engagement metrics; leverage data to recommend continuous improvements to recruitment strategies.
- Recruitment Outreach: Represent the law school at national Law School Admission Council (LSAC) forums, regional law school fairs, university panels, and pre-law advisor events.
- Alumni Database: Works with admissions partners, other offices, and alumni on alumni recruitment database for outreach to prospective JD and graduate law students.
Other Duties
- Other Duties as assigned: Work closely with the Senior Assistant Dean of Admissions and Associate Director of Admissions on other duties as assigned in a busy, energetic office environment.