About Reboot
Who We Are
Reboot is a fully-remote, four-day-working-week organic search agency built on data, experimentation and operational excellence. Founded in 2014 and operating as Reboot Online Marketing Ltd from 727 - 729 High Road, London (Company no. 08282774), the agency is run by co-CEOs Shai and Naomi Aharony with Managing Director Zoë Blogg. Reboot specialises in SEO, GEO, Digital PR and content, and runs what it describes as "one of the largest Digital PR teams and the largest data team of any UK search agency" — including PhD-level data scientists who support modelling, analysis and forecasting across campaigns.
Where will I work?
Reboot is a fully-remote agency with a London office at 727 - 729 High Road, N12 0BP. The careers page describes the company as a "remote-first, four-day working week agency that gives people the space to do their best work." Team members work from across the UK with Nomad working policy allowing periods abroad; the agency also provides "Co-working credits across the UK" so people can use shared spaces wherever they live. Specialist roles include native-language European PR teams (German, Italian, Dutch, French, Spanish) to serve internationally-operating clients.
What is the Reboot team like?
The senior leadership team — Shai & Naomi Aharony (CEOs), Zoë Blogg (Managing Director), Abby Pelicano (Marketing Director), Sean Guy (Growth Director), Oliver Sissons (Search Director), James Olliver (Head of Digital PR), Fiona Brindle (Head of Organic), Beth Surridge (Head of Operations), Paul Lapham (Senior Data Insights Manager) and Victoria Affleck (Senior Marketing Manager) — has built the agency around four values it brands as EPIC: Energetic ("quick to adapt, fast-paced and productive"), Persistent ("tenacious in our work, purposeful in our approach"), Inquisitive ("ask the right questions, at the right times") and Courageous ("don't hesitate to ask big questions and make bold statements"). Work runs in two-week sprints with daily department stand-ups, scoped milestones and sprint retrospectives — a delivery framework that has earned Best Large SEO Agency at both the UK Search Awards 2024 and Global Search Awards 2025.
Work-Life Balance
Reboot adopted its four-day week in August 2021. Every employee works 35 hours Monday-to-Thursday with Fridays off — every JD on the careers page is tagged "4-day Week (Fridays Off!)". The /our-culture page describes 4DWW as "a structural decision that protects focus, reduces burnout and makes long-term high performance possible." Reboot has won UK Company Culture Awards "Remote Working Initiative of the Year" three years in a row. MD Zoë Blogg says verbatim: "Having Fridays off has been a game changer for me, I have enough downtime at the weekend to fully relax, meaning I come in on Monday re-charged and am super productive for the 4 days we are in."
Perks and Benefits
Reboot publishes the perk stack openly on the careers page: 4-day work week, fully-remote work, co-working credits across the UK, cash health plan, Nomad days, company socials, "83+ paid days off every year" (factoring in Fridays-off, 23 days holiday, bank holidays, birthday off, Christmas shut-down), transparent progression with defined salary bands, Christmas shut-down, birthday off, company pension, enhanced family leave, quarterly pay reviews, and (for relevant roles) commission scheme.