About Front Row
What is Front Row?
Front Row is a commerce agency that helps brands grow on Amazon and other marketplaces, linking "strategy, technology, and execution" for clients in beauty, health and wellness, and consumer goods. Its services span marketplace acceleration, brand building, content creation, demand generation, Shopify "digital flagship" stores and business intelligence through Catapult, its own software for a real-time view of an Amazon business. Its case studies include No.7, ChapStick, Sol de Janeiro, Polaroid, Suitsupply and Adidas. It began in 2012, when brothers Alex and Matt Beer launched Fortress Brand. Fortress joined forces with the brand and content agency School House, acquired the Hamburg agency Finc3, was joined by Taylor & Pond, and in 2023 "all agencies unite to launch Front Row". Charlesbank and High Post acquired the group in 2024, and it has since bought the Shopify agency Build in Amsterdam and the digital marketing agency Socium Media.
Where will I work?
Front Row is "headquartered in SoHo, New York City", at 5 Crosby Street, with offices in San Diego, Hamburg, Bratislava and Amsterdam. The roles listed here are its US ones, mostly in New York, where postings ask for "3 days in office per week"; San Diego is home to content creation. The offices share clients across services and staff "visit each other in person whenever we can". In September 2026 it was hiring across brand strategy, performance marketing, content, product, sales, finance and corporate strategy.
What is the Front Row team like?
Front Row describes a "team of over 550 specialists from 40 nationalities" and calls itself "boutique in feel, global in scale". It encourages people "to proactively explore new opportunities, emphasizing resourcefulness and creativity in problem-solving" and commits "to respecting diverse viewpoints through open and respectful communication". Its US postings publish salary ranges, from $65,000–$71,000 for a TikTok Shop coordinator to $160,000–$180,000 for a director of corporate strategy, and many add a bonus. On Glassdoor, Front Row's work-life balance rating is 3.7 out of 5 (43 reviews), and one review lists "summer fridays" among the pros.
Work-Life Balance
Every US posting lists "Summer Fridays" in its benefits, alongside PTO (one posting states 20 days). The postings do not say how many Fridays or whether they are full days off. There is also a yearly summer house off-site, for working and vacation. Postings from the Hamburg, Bratislava and Amsterdam offices list a different package without Summer Fridays, so they are not shown here.
Perks and Benefits
- Summer Fridays (US roles)
- PTO
- Health, dental and vision insurance
- 401(k) with a company match
- Salary ranges on 16 of its 18 US postings, often with a bonus
- A yearly summer house off-site for working and vacation
- Wellness and commuter benefits
- An educational stipend on some roles
- Free recreational sports leagues
- Modern offices with coffee, snacks and amenities