About AdDaptive Intelligence
What is AdDaptive Intelligence?
AdDaptive Intelligence "is a B2B account-based advertising and analytics platform. It identifies target accounts and the decision makers inside them, runs omnichannel programmatic campaigns against those audiences, and reports results at the account level so marketing and sales work from the same numbers." It "started in 2010 as DataPoint Media and was rebuilt around account-based advertising as AdDaptive Intelligence", and it works with B2B brands, the agencies that represent them, and publishers. The name has two Ds, from "Ad" and "Daptive".
Its platform combines "live buying signals with offline public-record activity to surface accounts in motion before they take action to purchase", then reaches those buying committees "across all screens and devices — display, native, video, HTML5, connected TV, audio, and digital out-of-home." Its reporting is "built on real company data, not unreliable cookie tracking", and its FAQ is plain that AdDaptive "is an advertising and analytics platform, not a data broker or list vendor".
Where will I work?
Remotely, in the US. Its current opening, a digital account executive who owns "the full sales cycle selling AdDaptive's ABM and B2B digital advertising solutions to agencies and brand-direct marketing teams", is "Fully remote with uncapped earning potential" and pays $75,000–$150,000 a year. Its benefits include a virtual work stipend. The company is headquartered at 500 Unicorn Park Drive in Woburn, Massachusetts.
What is the AdDaptive team like?
AdDaptive says its success "is driven by a combination of AI-powered marketing intelligence, proprietary data, and a team of experienced professionals who take ownership of outcomes." Its co-founders both came from the publisher side of the ad tech ecosystem, and its homepage counts "15+ Years of B2B execution". The team meets at regular social gatherings and events, and the company says it is "working hard to increase the diversity of our team wherever we can".
Work-Life Balance
AdDaptive lists "Summer Fridays (Memorial Day through Labor Day)" among its benefits, alongside "3 weeks of paid time off (PTO) to start" and "12 company Holidays + 2 Floating Holidays". The careers page does not say whether the summer Fridays are full or half days.
Perks and Benefits
- Summer Fridays from Memorial Day through Labor Day
- 3 weeks of paid time off to start, plus 12 company holidays and 2 floating holidays
- Employer-sponsored health, dental and vision insurance
- Employer-sponsored disability and life insurance
- Flexible healthcare and dependent-care accounts
- A 401(k) with a guaranteed company match
- Learning and development reimbursement
- A virtual work stipend
- Regular social gatherings and events