Job Description
Key Responsibilities
1. Participate in new product launch brand strategy and execution plan development
- Based on domestic and international market insights in China (policy, patients, medical professionals, competitors, etc.), participate in developing integrated brand strategy (IBP) and integrated brand strategy implementation plan (IBP landing)
2. Drive and lead key success initiatives for new product launch preparation, accelerating brand maximization of product commercialization opportunities in China (LRR)
3. Key customer management and insights (Insight & Engagement)
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Develop a deep understanding of different hospital levels and departments' varying needs and pain points in lipid management, translating insights into actionable strategies.
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Establish and strengthen collaboration with key experts (KOLs), guideline committee members, and academic platforms.
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Drive cross-team collaboration (Sales, Medical, CE, BE, etc.) to jointly build brand value
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Continuously monitor key brand metrics (business achievement, growth, market share, customer perception, etc. aligned with annual strategy), driving business growth and resource optimization.
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Continuously optimize brand strategy based on sales data, competitive intelligence (CI), customer perception, and other tools.
Job Requirements
Educational Background
- Bachelor's degree or above; medical, pharmaceutical, life sciences, public health, or business-related majors preferred.
Requirements
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3+ years of product management experience in chronic disease central marketing in the pharmaceutical industry; prior experience in the chronic disease field preferred
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Rich experience in brand strategy development
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Prior experience in growth-stage brand management and differentiation building for products in highly competitive landscapes preferred
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HCP education strategy, promotional activity design
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Excellent cross-team collaboration and influence
Soft Skills Requirements
- Strong self-drive with high sense of responsibility and resilience.
- Clear logic, professional and powerful communication and expression.
- Excellent project management and multitasking capabilities.
- High compliance awareness.
Required Skills:
Brand Management, Creativity, Cross-Team Collaboration, Customer Insights, Customer Management, Market Research, Pharmaceutical Management, Pharmaceutical Sciences, Pharmacovigilance, Product Launches, Product Management, Strategic Planning
Preferred Skills:
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Current Contingent Workers apply HERE
Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
Employee Status:
Regular
Relocation:
No relocation
VISA Sponsorship:
No
Travel Requirements:
25%
Flexible Work Arrangements:
Hybrid
Shift:
Not Indicated
Valid Driving License:
No
Hazardous Material(s):
na
Job Posting End Date:
09/30/2026
*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.