Senior Social Media Manager, Content

Scheduled hours per week: 40

Scheduled months per year: 12

Remote work eligibility: Hybrid

Hiring range: $79,500 to $99,400

Position purpose

The Social Media Manager, Content, plans and runs the content calendar for Dartmouth’s main social media accounts. Reporting to the Director of Social Strategy and Digital Engagement, the manager keeps content moving from idea to publication across Dartmouth’s accounts on Instagram, LinkedIn, TikTok, Threads, X, Bluesky, and YouTube, and coordinates the people and pieces that go into each post and campaign.

This role is for a highly organized planner and coordinator who is also a talented content creator. The manager tracks every planned post and campaign, sets deadlines, follows up with contributors, and makes sure content is ready on time. The manager also designs, writes, and publishes posts.

The manager works closely with the Social Media Manager, Community; the Senior Social Media Manager, Executive Presidential and Video, who leads planning and editing with the video team; the Motion and Social Designer; and campus partners who contribute stories and assets. The manager represents the social team in person at video shoots and works with the Data Analyst for Web and Social Media, to understand what is working.

Key accountabilities

Content Planning and Coordination

• Owns the content calendar and publishing schedule for Dartmouth’s main accounts.
• Runs the team’s weekly content planning, and tracks each post from request through approval and publishing.
• Sets deadlines for content, design, and video, and follows up with contributors to keep work on schedule.
• Sends design and video requests through the team’s shared request list, and tracks them until they are complete.
• Keeps the Director informed about upcoming content, work that is at risk, and decisions that are needed.
• Maintains the team’s process for content requests, approvals, and publishing, and recommends improvements.
• Guides social media interns, including student video interns, on content assignments and deadlines.

Creating, Writing, and Publishing

• Writes post copy, chooses/develops visuals, and prepares posts for each platform.
• Makes day-to-day decisions about timing, tone, and platform for routine posts, and brings sensitive posts to the Director for review.
• Supports time-sensitive institutional content, including occasional evenings and weekends.
• Reviews performance with the Data Analyst for Web and Social Media and uses the results to shape future content.

Campus Collaboration and Shoots

• Works with campus partners to find stories, moments, and assets, and agree on timelines for what they will provide.
• Represents the social team at video shoots for Dartmouth’s main accounts, working from shot lists prepared with the Senior Social Media Manager.
• Attends campus events to capture content, some of which take place outside regular working hours.
• Works with the Social Media Manager, Community, so that posts reflect what audiences are saying and asking.

Campaigns and New Formats

• Plans and manages campaigns for major moments, including Commencement, admissions, rankings, and priorities such as the Center for Career Design and AI at Dartmouth, with clear timelines, assignments, and approvals.
• Follows platform trends, recommends new approaches, and tests new formats.

Required qualifications: education and experience

Bachelors or equivalent combination of education and experience

Required qualifications: skills, knowledge and abilities

• Bachelor’s degree plus 5 or more years of experience in social media, content, or communications, including planning and coordinating content for an organization’s or brand’s social accounts, or an equivalent combination of education and experience.
• Strong project management skills, including tracking many pieces of content at different stages, setting deadlines, and following up so work stays on schedule.
• Experience running a content or editorial calendar with many contributors.
• Experience coordinating work across teams, such as designers, videographers, campus partners, and reviewers, including writing clear requests and briefs.
• Experience planning and managing campaigns that run over several weeks, from timeline to launch.
• Clear, proactive communication, including flagging delays and risks early.
• Ability to balance daily posting with longer-term planning, and to adjust quickly when priorities change.
• Experience with project management or workflow tools such as Trello, and social media management tools such as Sprout Social.
• Solid writing and editing skills, with samples that show writing for different audiences and platforms.
• Current knowledge of Instagram, LinkedIn, TikTok, Threads, X, Bluesky, and YouTube, including formats and how each platform is changing.
• Sound judgment about when a post is ready to publish and when it needs a second review.
• Experience using analytics to decide what to post.
• Commitment to fostering an inclusive and diverse environment.

Preferred qualifications

• Experience in higher education or another complex organization with many stakeholders.
• Experience setting up or improving a content workflow, request process, or approval process.
• Experience with campaigns for major moments such as commencements, admissions cycles, or rankings announcements.
• Experience planning short-form video for social media.