Company Description
Experian is a global data and technology company that drives opportunities for people and businesses around the world. We operate in diverse markets, such as financial services, healthcare, automotive, agribusiness, insurance, among others. Experian invests in people and new advanced technologies to unlock the power of data. We have an incredible team of 25,200 employees in 32 countries.
Our uniqueness is valuing yours. Experian's culture, centered on people, inclusive and purpose-driven, is recognized by various awards — including World's Best Workplaces™ 2025 (Top 25 global by Fortune) and Great Place To Work™ in 26 countries, among others. Check out Experian Life on social media or explore our careers website to understand why. Experian also takes pride in being an employer that promotes equal opportunities and affirmative action.
Job Description
We are looking for a Senior Media Marketing Analyst.
Qualifications
What we're looking for in you:
- Knowledge of Google Analytics, Facebook Ads, LinkedIn Ads, Twitter Ads, Native Ads, DV 360º and CM 360º is a plus.
- Advanced English level
- Familiarity with Google Ads and Microsoft Ads Search
- Experience in planning, executing and optimizing web projects
- Experience with interaction/management with suppliers, IT team and Analytics
What will be your main deliverables?
- You will be responsible for developing growth strategies based on performance media and campaign setup;
- Conversion funnel analyses understanding the customer journey within the acquisition process for decision-making;
- Evaluate the performance and KPIs of campaign results within platforms: Facebook, Google, LinkedIn, among others;
- Production of insights, optimizations, A/B tests and improvements for account growth and goal achievement;
- Contact with local and global partners
- Development of A/B tests, conversion lift, brand lift, media research and campaign strategy tests.
- You will be responsible for developing the strategy of products/projects together with the agency
- Bring disruptive proposals to evolve our digital channels for the Squads
- You will monitor KPIs in the dashboards provided by the Analytics team and will apply improvements to boost results
Additional Information
Serasa Experian is much more than you imagine. With the purpose of creating a better future, expanding opportunities for people and businesses, in Brazil we are more than 4,000 people working in diverse teams and specialties. Here, each knowledge and diversity complement each other and you can work on what you love most, we are committed to building an inclusive culture and an environment in which people can balance their careers with their personal commitments and interests, valuing well-being.
We are very dedicated to being one of the best and most innovative companies to work for in the country, enabling incredible experiences and careers for our people. Our strong people-first approach is recognized externally through various market certifications: we were awarded by Great Place To Work™ in 24 countries and by the international Top Employers certification, in addition to being recognized as one of the best companies for young professionals and having a 4.6 rating on Glassdoor. Each recognition indicates to us that we are on the right path, providing an increasingly better work environment for our talents.
Experian Careers - Creating a better tomorrow together
Find out what its like to work for Experian by clicking here