Company Description
Experian is a global data and technology company that drives opportunities for people and businesses around the world. We operate in many markets, such as financial services, health, automotive, agribusiness, insurance, among others. Experian invests in people and in new advanced technologies to unlock the power of data. We have an amazing team of 25,200 employees in 32 countries.
Our uniqueness is valuing yours. Experian's culture, which is people-centred, inclusive and purpose-driven, is recognised by several awards, including World's Best Workplaces™ 2025 (Fortune Global Top 25) and Great Place To Work™ in 26 countries, among others. Check out Experian Life on social media or explore our careers site to understand why. Experian is also proud to be an employer that promotes equal opportunities and affirmative action.
Job Description
Senior Product Marketing Analyst
We are looking for a person to work as a Senior Product Marketing Analyst, connecting product, market, customers and commercial strategy. This position will play an important role in building the Go-to-Market strategy, positioning and evolution of our solutions, working closely with the Product, Commercial and Marketing teams and Experian's global teams.
We are looking for someone with a strategic mindset, analytical capability and autonomy to navigate complex products and contexts, turn technical topics into clear value propositions and help different audiences understand why our solutions are relevant to their businesses.
Main responsibilities:
On a day-to-day basis, this person will be responsible for deepening the understanding of our products, markets and customers, turning technical knowledge into narratives, positioning and messages relevant to different audiences, from more technical audiences to executives and decision-makers.
This person will also play an active role in building and executing Go-to-Market strategies, supporting launches, product evolutions and growth initiatives. This includes understanding priority segments, main pain points and use cases, building value propositions, defining messages and coordinating actions with different areas of the company.
Among the main responsibilities are:
• Build and evolve positioning, value proposition, messaging and narratives for products and solutions;
• Develop Go-to-Market strategies for launches, new features and strategic initiatives;
• Create Sales Enablement materials and initiatives, such as pitches, presentations, battlecards, playbooks and training for sales teams;
• Follow market trends, competitive moves and customer needs, turning information into insights and recommendations for the business;
• Work with the Product teams, bringing the market, customer and competitive perspective to contribute to discussions on strategy and roadmap;
• Support discussions related to pricing, packaging, monetisation and building business cases;
• Work with business indicators, adoption, pipeline, conversion and performance to evaluate initiatives and guide decisions;
• Lead alignments with different stakeholders, connecting Product, Marketing, Commercial and other areas involved;
• Interact with Experian's global teams, understanding globally developed strategies and products, and adapting positioning, offering and Go-to-Market to the reality of the Brazilian market;
• Explore the use of Artificial Intelligence to increase productivity, generate insights, accelerate analyses and strengthen Product Marketing strategies.
What we are looking for:
We are looking for someone who has experience with Product Marketing, preferably in B2B companies and in environments with more technically complex products.
It is important to be comfortable understanding complex solutions and translating them into simple, relevant language oriented to business value. We also expect a person comfortable working with different stakeholders, able to build relationships, influence decisions and defend recommendations with clarity and grounding.
For this position, the following are considered especially important:
• Experience with positioning, value proposition, Go-to-Market and product launches;
• Excellent communication skills, storytelling and building executive presentations;
• Market insight and the ability to turn data, research and competitive information into recommendations;
• Analytical capability and results orientation;
• Organisation and ability to manage several fronts and priorities simultaneously;
• Autonomy, sense of ownership and ability to move forward even in contexts of greater ambiguity;
• Advanced English, with confidence to take part in meetings, discussions and presentations with international teams;
• Interest in and familiarity with Artificial Intelligence tools applied to work.
What can make a difference:
It will be a differentiator to have experience with data products, technology, credit, analytics, SaaS or complex B2B solutions, as well as experience working with global structures or adapting international strategies to local markets.
More than someone who executes Marketing materials, we are looking for a person who can deeply understand the business, build a point of view and influence decisions. Someone able to connect what the market needs, what our customers value, what our products deliver and how we can better communicate and capture that value.
Qualifications
Qualifications
- Product marketing strategy
- Sales Enablement
- Competitive analysis
- Business strategy
- Technical products
Additional Information
Serasa Experian is much more than you imagine. With the purpose of creating a better future, expanding opportunities for people and businesses, in Brazil we are more than 4 thousand people working in various teams and specialties. Here, each knowledge and diversity complements each other and you can work on what you love most, we are committed to building an inclusive culture and an environment in which people can balance their career with their personal commitments and interests, valuing well-being.
We are very committed to being one of the best and most innovative companies to work for in the country, enabling incredible experiences and careers for our people. Our strong people-first approach is recognised externally through several market certifications: we were awarded by Great Place To Work™ in 24 countries and by the international Top Employers certification, in addition to being recognised as one of the best companies for young professionals and having a rating of 4.6 on Glassdoor. Each recognition tells us we are on the right path, providing an increasingly better work environment for our talent.
Experian Careers - Creating a better tomorrow together
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