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Mid-Level Marketing Analytics Analyst

Auto-translated from Portuguese · original: Analista de Marketing Analytics Pleno

5 day weekFortune 100 Best '26Hybrid · São Paulo, Brazil

The 4-day week in Brazil

About the role

Company Description

Experian is a global data and technology company that drives opportunities for people and businesses around the world. We operate in diverse markets, such as financial services, healthcare, automotive, agribusiness, insurance, among others. Experian invests in people and in new advanced technologies to unleash the power of data. We have an amazing team of 25,200 employees in 32 countries.

Our uniqueness is valuing yours. Experian's culture, centered on people, inclusive and driven by purpose, is recognized by various awards — including World's Best Workplaces™ 2025 (Fortune Global Top 25) and Great Place To Work™ in 26 countries, among others. Check out Experian Life on social media or explore our careers site to understand why. Experian is also proud to be an employer that promotes equal opportunity and affirmative action.

Job Description

Support diagnostics of retention, activation and expansion of the SME customer base, in addition to daily tracking of revenue and channel targets. The person will work with large-volume datasets, cross-referencing them to identify customer behavior patterns and turn these into actionable recommendations.

Day to day, this person will build and maintain analysis pipelines, update executive dashboards for daily/weekly tracking, support forecasting models (regression, time series) and customer segmentation (usage clusters), and translate quantitative findings into executive materials for presentation to leadership.

This is a bridge role between raw data and business decisions: the person will need to both manipulate datasets and question assumptions and raise testable hypotheses about causes of revenue variation, drops in engagement, or changes in customer base profile.

Qualifications

  • Experience with executive dashboards/reports
  • Basic understanding as an AI user
  • Ability to translate analyses into actionable business recommendations
  • Familiarity with the acquisition, activation, retention, expansion and churn funnel

Additional Information

Serasa Experian is much more than you imagine. With the purpose of creating a better future, expanding opportunities for people and businesses, in Brazil we are more than 4,000 people working across various teams and specialties. Here, every skill and diversity complements each other and you can work on what you love most. We are committed to building an inclusive culture and an environment where people can balance their career with their commitments and personal interests, valuing well-being.

We are very dedicated to being one of the best and most innovative companies to work for in the country, enabling amazing experiences and careers for our people. Our strong people-first approach is recognized externally through various market certifications: we were awarded by Great Place To Work™ in 24 countries and by the international Top Employers certification, besides being recognized as one of the best companies for young professionals and having a 4.6 rating on Glassdoor. Each recognition tells us we are on the right path, providing an increasingly better work environment for our talent.

Experian Careers - Creating a better tomorrow together

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About Experian

Global data, analytics and credit-reporting company.

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