Company Description
Experian is a global data and technology company that powers opportunities for people and businesses around the world. We operate in diverse markets, such as financial services, healthcare, automotive, agribusiness, insurance, among others. Experian invests in people and new advanced technologies to unlock the power of data. We have an incredible team of 25,200 employees in 32 countries.
Our uniqueness is valuing yours. Experian's people-centric, inclusive, and purpose-driven culture is recognized by numerous awards — including World’s Best Workplaces™ 2025 (Fortune's Top 25 global) and Great Place To Work™ in 26 countries, among others. Check out Experian Life on social media or explore our careers site to understand why. Experian is also proud to be an equal opportunity employer and affirmative action employer.
Job Description
Role Mission
To be the owner of the infrastructure and performance of digital marketing assets in both environments: app and web.
Responsible for the landing page ecosystem, the Serasa Ads media structure, and the martech layer within the app: instrumentation, in-app communication, attribution, and measurement.
Translate business demand into published pages, live campaigns, and activated journeys, with enough technical autonomy to avoid depending on an engineering queue for every delivery.
Responsibilities
- Govern event taxonomy and instrumentation: ensure that journeys and campaigns in the app are measurable and reliable
- Master the release cycle: understand the impact of a new version on tracking, campaigns, and conversion, and anticipate instrumentation breaks
- Be the bridge with Mobile Product and Engineering: negotiate roadmap space for martech demands and defend technical standards
- Responsible for the full LP cycle: briefing, construction, publication, optimization, and sunset
- Maintain and evolve templates and components, reducing go-live time
- Run a continuous CRO agenda with hypotheses, A/B tests, and funnel analysis by page
- Ensure technical performance, SEO, accessibility, and LGPD compliance
- Take care of the continuity of the web → app journey, including deferred deep linking and the integrity of campaign parameters during the transition
- Manage inventory and prioritization of spaces in app and web, balancing revenue and user experience
- Be the technical point of contact for advertisers and the commercial team in structuring and reporting campaigns
- Ensure integration between the ads platform, CDP, and analytics tools
- Document and govern the martech stack: access, contracts, tool roadmap, and vendors
Qualifications
Requirements
- Proven experience in martech or growth with a focus on mobile apps
- Mastery of product analytics platforms in a mobile context (Amplitude, Firebase, Mixpanel, or equivalent)
- Real understanding of the mobile development cycle: releases, rollout, versioning, app stores
- Experience in operating landing pages at scale and CRO with experimentation
- Experience in ad ops or media platforms
- Autonomy with HTML, CSS, and notions of JavaScript and SQL
- Applied knowledge of LGPD, consent, and first-party data governance
- Ability to prioritize with multiple stakeholders and translate business demand into technical requirements
Preferred Qualifications
- Experience in financial products or a regulated environment
- Experience with CDP and cross-channel audience activation
- Experience with retail media or first-party audience monetization
- Management of a multidisciplinary team or squad
- Background in a mobile product team
Additional Information
Serasa Experian is much more than you imagine. With the purpose of creating a better future by expanding opportunities for people and businesses, in Brazil we are more than 4,000 people working in diverse teams and specialties. Here, every knowledge and diversity complements each other and you can work on what you love most. We are committed to building an inclusive culture and an environment in which people can balance their careers with their personal commitments and interests, valuing well-being.
We are very dedicated to being one of the best and most innovative companies to work for in the country, enabling incredible experiences and careers for our people. Our strong people-first approach is recognized externally through various market certifications: we have been awarded by Great Place To Work™ in 24 countries and by the international Top Employers certification, in addition to being recognized as one of the best companies for young professionals and having a 4.6 rating on Glassdoor. Each recognition indicates that we are on the right path, providing an increasingly better work environment for our talent.
Experian Careers - Creating a better tomorrow together
Find out what its like to work for Experian by clicking here