Company Description
Experian is a global data and technology company that drives opportunities for people and businesses around the world. We operate in several markets, such as financial services, healthcare, automotive, agribusiness, insurance, among others. Experian invests in people and in new advanced technologies to unleash the power of data. We have an amazing team of 25,200 employees in 32 countries.
Our uniqueness is valuing yours. Experian's culture, centered on people, inclusive and purpose-driven, is recognized by various awards — including World's Best Workplaces™ 2025 (Fortune Global Top 25) and Great Place To Work™ in 26 countries, among others. Check out Experian Life on social media or explore our careers site to understand why. Experian is also proud to be an employer that promotes equal opportunity and affirmative action.
Job Description
Role mission
Be the owner of the infrastructure and performance of digital marketing assets across both environments: app and web.
Be responsible for the landing page ecosystem, the media structure of Serasa Ads, and the martech layer within the app: instrumentation, in-app communication, attribution and measurement.
Translate business demand into published pages, live campaigns and activated journeys, with enough technical autonomy to avoid depending on an engineering queue for every delivery.
Responsibilities
- Govern the event taxonomy and instrumentation: ensure journeys and campaigns in the app are measurable and reliable
- Master the release cycle: understand the impact of a new version on tracking, campaigns and conversion, and anticipate instrumentation breaks
- Be the bridge with Product and mobile Engineering: negotiate roadmap space for martech demands and defend technical standards
- Be responsible for the full lifecycle of LPs: briefing, construction, publication, optimization and sunset
- Maintain and evolve templates and components, reducing time to go-live
- Run a continuous CRO agenda with hypotheses, A/B tests, funnel analysis per page
- Ensure technical performance, SEO, accessibility and compliance with LGPD
- Take care of the web → app journey continuity, including deferred deep linking and integrity of campaign parameters during the transition
- Manage inventory and prioritization of spaces in app and web, balancing revenue and user experience
- Be the technical point of contact with advertisers and the sales team in structuring and reporting campaigns
- Ensure integration between the ads platform, CDP and analytics tools
- Document and govern the martech stack: access, contracts, tool roadmap and vendors
Qualifications
Requirements
- Proven experience in martech or growth with a focus on applications
- Mastery of product analytics platforms in a mobile context (Amplitude, Firebase, Mixpanel or equivalent)
- Real understanding of the mobile development cycle: releases, rollout, versioning, app stores
- Experience operating landing pages at scale and CRO with experimentation
- Experience in ad ops or media platforms
- Autonomy with HTML, CSS, basic JavaScript and SQL
- Applied knowledge of LGPD, consent and first-party data governance
- Ability to prioritize with multiple stakeholders and translate business demand into technical requirements
Nice to have
- Experience in financial products or a regulated environment
- Experience with CDP and cross-channel audience activation
- Experience with retail media or monetization of first-party audiences
- Management of a team or multidisciplinary squad
- Background in a mobile product team
Additional Information
Serasa Experian is much more than you imagine. With the purpose of creating a better future by expanding opportunities for people and businesses, in Brazil we are more than 4,000 people working across various teams and specialties. Here, every skill and diversity complements each other, and you can work on what you love most. We are committed to building an inclusive culture and an environment where people can balance their career with their personal commitments and interests, valuing well-being.
We are very dedicated to being one of the best and most innovative companies to work for in the country, enabling amazing experiences and careers for our people. Our strong people-first approach is recognized externally through various market certifications: we were awarded by Great Place To Work™ in 24 countries and by the international Top Employers certification, in addition to being recognized as one of the best companies for young professionals and having a 4.6 rating on Glassdoor. Each recognition tells us we are on the right path, providing an increasingly better work environment for our talent.
Experian Careers - Creating a better tomorrow together
Find out what it's like to work for Experian by clicking here