Marketing and Communications Advisor

There it is!

Your new job as Marketing and Communications Advisor at our fast-growing company focused on making homes and neighbourhoods more sustainable. To get the Dutch on board with the energy transition, clear and convincing communication is essential. With your marketing & communications expertise, you will develop effective online and offline campaigns for our sustainability projects, which we organise on behalf of municipalities throughout the Netherlands. This way, you contribute a little bit every day to our mission: a sustainable home for everyone.

This is what you will do

With a strong focus on conversion (impact) and customer satisfaction, you will get to work on the following tasks:

1. Managing promotional campaigns for our projects (60%): You come up with, create and improve content to promote our projects. For example letters, flyers, press releases or (social media) advertisements.

2. Communication advice & relationship management (30%): You advise municipalities on setting up effective campaigns around projects we organise together with them. You are a strategic and creative sparring partner. You base your advice on data and insights from previous projects. You work closely with our project managers, who oversee the full projects.

3. Analysing and sharing results (10%):

   You monitor, analyse and report conversion data and conduct (b2c) customer research. You translate insights into concrete actions and share lessons learned with colleagues and municipalities.

Good to know about our projects and content:

• You work on various projects in collaboration with dozens of municipalities:

  You are responsible for campaigns of projects we organise within the National Insulation Programme and for promoting our digital services:

  • You spend about 80% of your week on projects within the National Insulation Programme. Within this subsidy scheme (which runs until at least 2030) we encourage residents to take insulation measures with the help of subsidies and practical support. Think for example of HR++ glass, floor insulation or roof insulation. Many municipalities are lagging behind their targets (number of insulated homes); a great challenge for you to help ensure that together we do achieve those insulation targets!

  • You spend approx. 20% of your week on promoting our digital platforms ('energy desks'), where residents can find information about making their home or building more sustainable and use tools to gain insight into the sustainability options for their own home.

• Scalable customisation for more than 100 municipalities: Our campaigns are used by more than 100 municipalities, each with their own wishes. This means continuously finding a good balance between standardisation and customisation (because every client has specific wishes).

• Accessibility is number one: Rel's mission is "a sustainable home for everyone". That is why it is important that our content can be used by as many people as possible in the Netherlands, and therefore complies with certain guidelines, such as accessibility standards (WCAG) and B1-language guidelines.

These will be your new colleagues

You will work closely with our marketing and project colleagues.

This is what you bring

1. Experience: at least 3 years of experience in a marketing-related role.

2. Empathy: You can easily put yourself in the shoes of different target groups, from residents experiencing energy poverty to municipal policymakers.

3. Advisory skills: You can convey a message well, both verbally and in writing. And you know how to translate needs and data into impactful campaigns and convincing advice.

4. Planning skills: You are good at planning and prioritising, so you never miss a deadline.

5. Creativity: With your creativity, you find innovative ways to activate residents, both offline and online.

6. Decisiveness: You dare to make decisions yourself (data-driven and customer-focused).

7. Affinity with digital developments: You work with AI tools daily (or are willing to learn more about them) and you are curious about what's new. You use AI to work smarter, for example when analysing data or creating content. But you also know when a personal touch is needed.

8. You are available soon for 32, 36 or 40 hours per week.

What we offer

You get what you give!

• The salary range for this position is € 3,800 to € 4,900 gross per month based on 40 hours, excl. 8% holiday pay. The holiday pay is paid out monthly. The lower end of the range applies to those who still need to grow considerably to perform the role with a high degree of independence. The upper end of the range applies to people who, during the application process, prove to have substantial demonstrable experience with the practical tasks associated with the role, with project experience specifically in sustainability of the built environment.

• Personal vitality budget of €250 per year via Alleo, to spend on something you enjoy (e.g. sports, tasty meals, massages).

• Collective green pension scheme via DoenPensioen from ASR. Rel contributes 4.5% and you contribute 3%. You can adjust your own contribution upwards yourself.

• 100% paid parental leave.

• Commuting allowance for public transport outside Amsterdam. (Amsterdammers cycling instead, then! Just as sustainable 😉)

Holidays & public holidays

• Unlimited holiday days with a 'fair use policy'. So taking an extra day off on your birthday is perfectly fine!

• Flexible public holidays. You may use national public holidays as you wish. For example, it's fine to swap Whit Monday for Eid al-Fitr.

Growth & development

• 1:1 coaching from your personal Rel coach and - for those who want it - a professional external coach via OpenUp.

• Rel Academy with a relevant training every month.

• Training budget for those who want to follow a specific training that is not part of the Rel Academy.

• Weekly reflection via the 15Five tool and regular feedback from colleagues.

• Because at Rel we work holacratically, you can at any time make your own proposal on how you want to adjust your role, take on an additional role, or grow.

Positive energy

• A lot of freedom and autonomy in how you shape your work (including through holacracy), but always together with each other (#samensterk).

• Four Rel-wide strategy days per year, so you are closely involved in the organisation's strategy.

• Regular drinks and once a year a weekend away together.

• Working with our core values as a compass at an organisation that chooses the mission as boss.

Pleasant workplace

• New sustainable office, 5 minutes' walk from Station Amsterdam Zuid and next to Beatrixpark (for a lovely walk!).

• Hybrid working after your first year. We consider a good onboarding very important, and for that, being present in the first year is desired. That is why we usually start with a maximum of 1 home-working day per week.

• A (refurbished) MacBook.

Last but not least: impact

• A meaningful job in which you make a daily impact on accelerating the energy transition. Thanks to our work in 2025, every full-time Reller saved as much CO₂ as the annual average emissions of 14 (!) Dutch people.

Questions about this vacancy?

Feel free to send Esmé a message, she likes that!

Esmé Paagman

Circle lead marketing & communications

werkenbij@regionaalenergieloket.nl

Ready to make an impact?