Responsibilities Strategy & Program Execution
Own the annual field and event marketing calendar, selecting key industry conferences, trade shows, regional roadshows, and hosted micro-events (ie. HQ/Test Farm customer and dealer visits) that align with company growth targets.
Manage end-to-end logistics for all events, including contract negotiations, booth selection, booth buildouts, shipping/freight, audio/visual setup, and staffing schedules.
Design and execute high-converting digital events, including webinars, virtual roundtables, and online product showcases.
Sales Enablement & Pipeline Generation
Partner closely with Sales, Account Executives, and SDRs to drive pre-event appointment setting and maximize on-site booth meetings.
Create field-ready marketing kits, including product one-pagers, case studies, slide decks, and promotional give-aways/swag.
Build integrated pre- and post-event lead nurturing campaigns in collaboration with the Demand Generation team (landing pages, promotional emails, social posts).
Lead Operations, Data & Analytics
Manage the lead capture process at events (via badge scanners or apps), ensuring clean data integration into our CRM (Hubspot).
Track, analyze, and report on event performance, focusing on key metrics like Cost Per Lead (CPL), pipeline influenced, SQL generation, and overall event ROI.
Conduct post-event debriefs with key sales and marketing stakeholders to evaluate event viability and recommend future investments.
Budget & Vendor Management
Own and manage the field and event marketing budget, maintaining accurate forecasting and reconciling costs.
Build and manage relationships with external vendors, contractors, exhibit houses, and venue managers to negotiate favorable terms and optimize costs.
Key Performance Indicators (KPIs)
Event Pipeline: Total MQLs, SQLs, and pipeline generated/influenced from field activities.
Conversion Rate: Percentage of event-captured leads converted into open sales opportunities.
Cost Efficiency: Customer Acquisition Cost (CAC) and Cost Per Lead (CPL) per event type.
Pre-Show Engagement: Number of confirmed pre-booked meetings set for account reps at major conferences.
Budget Accuracy: Variance between actual spend and forecasted event budgets.
Requirements Experience: 3–5+ years of experience in event marketing, field marketing, or demand generation, specifically within a B2B SaaS or technology environment.
Technical Proficiency: Hands-on experience with CRM systems (Salesforce, HubSpot), marketing automation (Marketo, HubSpot, Pardot), and event tech (Cvent, Splash, Zoom Events, badge scanning apps).
Project Management: Outstanding organizational and multi-tasking skills with the ability to manage multiple tight deadlines and complex logistics seamlessly.
Sales Alignment: Demonstrated success working cross-functionally with B2B direct sales and business development teams.
Data Literacy: Analytical mindset comfortable measuring, calculating, and presenting event ROI to executive leadership.
Travel: Ability and willingness to travel up to 30%–40% to execute events on-site.
Perks Competitive salary and benefits package (medical/dental/vision)
Early-Stage Equity
401K Plan With Up To A 4% Match
Unlimited PTO
Paid parental leave