Reporting to the AVP of Marketing Strategy, the Executive Director of Marketing Strategy (ED) serves as a lead marketing strategist for priority initiatives that advance enterprise-wide business goals. This role calls for an effective communicator and collaborator who can bring channel teams together to co-create and execute integrated marketing strategies.
The ideal candidate is a strategic thinker who connects the dots between big-picture marketing vision and practical, implementable plans - someone who understands how marketing and communications can work in tandem to build the brand and advance institutional goals. As a modern marketer, the ED approaches campaigns holistically, bringing creative producers and communicators together to develop and execute effective marketing initiatives, while empowering channel owners to contribute their expertise to shared strategies.
The ED partners closely with university units to understand their business goals and objectives, translating those needs into targeted marketing strategies. Leading a team that works directly with designated schools, colleges, and academic/business units, the ED guides campaigns from concept through completion - leveraging research insights to drive measurable, results-driven outcomes.