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Experian

Specialist I – Market Research and CMI

Auto-translated from Portuguese · original: Especialista I – Pesquisa de Mercado e CMI

5 day weekFortune 100 Best '26Hybrid · São Paulo, Brazil

Company Description

Serasa Experian is Brazil's first and largest Datatech company. A leader in intelligence solutions for risk and opportunity analysis, with a focus on credit journeys, authentication, and fraud prevention. With cutting-edge technology, innovation, and the best talent, it transforms risk uncertainty into the best decision, helping people achieve their dreams and companies of all sizes and segments to thrive.

We have 22,000 people operating in 32 countries and every day we are investing in new technologies, talented professionals, and innovation to help all our clients maximize every opportunity. With corporate headquarters in Dublin, Ireland, Experian is listed on the London Stock Exchange (EXPN) and is part of the FTSE 100 index.

Job Description

About the role

We are looking for a Market Research Specialist with a highly analytical profile to play a fundamental role in conducting and developing strategic market research projects. If you are passionate about translating complex data into actionable insights and have robust experience to guide decision-making in a high-performance corporate environment, this position is for you. You will work end-to-end, connecting research methodologies with business strategy, directly influencing multiple stakeholders.

Qualifications

Responsibilities

  • Lead end-to-end quantitative and qualitative research projects, from briefing to results presentation;
  • Conduct and evolve continuous and ad hoc studies, such as: Net Promoter Score (NPS), Brand Health Research, Mystery Shopping, Concept Testing, and Market Segmentation;
  • Structure research design, developing complex quantitative questionnaires and in-depth qualitative guides;
  • Apply Artificial Intelligence for optimization, analysis, and generation of insights from large volumes of research data;
  • Ensure processing, tabulation, and quality of collected data;
  • Act as a consultative partner (Business Partner for Insights), facilitating communication and alignment with multiple areas and stakeholders in building data-driven strategies.

Technical Requirements

  • Solid experience conducting market research projects (research institutes or client-side in large companies);
  • Practical and theoretical mastery of Quantitative and Qualitative research methodologies;
  • Proven experience with Web Survey tools and online panel management;
  • Advanced knowledge in data tabulation and processing;
  • Advanced English;
  • Mastery of the Office Suite (especially Excel for data analysis and PowerPoint for storytelling and creating high-impact executive presentations).

Differentials

  • Academic background in Statistics;
  • Mastery of statistical software, such as IBM SPSS;
  • Practical experience in creating and using Synthetic Personas;
  • Previous experience in technological transition environments and integration of data methodologies.

Behavioral Profile

  • Communication and Influence: Excellent ability to interact, knowing how to adapt technical language for clear and engaging executive presentations;
  • Strategic and Business Vision: Ability to connect research findings with company KPIs and objectives;
  • Autonomy and Ownership: "Hands-on" profile, capable of managing multiple simultaneous projects with a high level of independence and sense of urgency;
  • Resilience and Adaptability: Emotional intelligence to deal with changes in direction, navigate complex scenarios, and engage peer areas collaboratively.

Qualifications

  • Solid experience conducting market research projects (research institutes or client-side in large companies). Practical and theoretical mastery of Quantitative and Qualitative research methodologies. Proven experience with Web Survey tools and online panel management. Advanced knowledge in data tabulation and processing. Advanced English. Mastery of the Office Suite (especially Excel for data analysis and PowerPoint for storytelling and creating high-impact executive presentations).

Additional Information

Serasa Experian is much more than you imagine. With the purpose of creating a better future, expanding opportunities for people and companies, in Brazil we have more than 4,000 people working in diverse teams and specialties. Here, every knowledge and diversity complement each other and you can work on what you love most. We are committed to building an inclusive culture and an environment in which people can balance their careers with their personal commitments and interests, prioritizing well-being.

We are very dedicated to being one of the best and most innovative companies to work for in the country, enabling incredible experiences and careers for our people. Our strong people-first approach is recognized externally through various market certifications: we have been awarded by Great Place To Work™ in 24 countries and by the international Top Employers certification, and we are recognized as one of the best companies for young professionals with a 4.6 rating on Glassdoor. Each recognition indicates that we are on the right path, providing an increasingly better work environment for our talent.

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