Company description
Serasa Experian is the first and largest Datatech in Brazil. A leader in intelligence solutions for analyzing risks and opportunities, focusing on the credit, authentication and fraud prevention journeys. With cutting-edge technology, innovation and the best talent, it transforms the uncertainty of risk into the best decision, helping people achieve their dreams and companies of all sizes and segments thrive.
We have 22,000 people operating in 32 countries, and every day we are investing in new technologies, talented professionals and innovation to help all clients maximize every opportunity. With corporate headquarters in Dublin, Ireland, Experian is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index.
Job description
About the role
We are looking for a Market Research Specialist with a highly analytical profile to play a key role in leading and developing strategic market research projects. If you are passionate about turning complex data into actionable insights and have solid experience guiding decision-making in a high-performance corporate environment, this position is for you. You will work end to end, connecting research methodologies with business strategy and directly influencing multiple stakeholders.
Qualifications
Responsibilities
- Lead quantitative and qualitative research projects end to end, from the briefing to the presentation of results;
- Conduct and evolve continuous and ad hoc studies, such as: Net Promoter Score (NPS), Brand Health Research, Mystery Shopping, Concept Testing and Market Segmentation;
- Structure research design, developing complex quantitative questionnaires and in-depth qualitative discussion guides;
- Apply Artificial Intelligence for optimization, analysis and generation of insights from large volumes of research data;
- Ensure the processing, tabulation and quality of collected data;
- Act as a consultative partner (Business Partner of Insights), facilitating communication and alignment with multiple areas and stakeholders in building data-driven strategies.
Technical Requirements
- Solid experience conducting market research projects (research institutes or end clients at large companies);
- Practical and theoretical mastery of quantitative and qualitative research methodologies;
- Proven experience with Web Survey tools and management of online panels;
- Advanced knowledge of data tabulation and processing;
- Advanced English;
- Proficiency in the Microsoft Office suite (especially Excel for data analysis and PowerPoint for storytelling and creating high-impact executive presentations).
Differentiators
- Academic background in Statistics;
- Mastery of statistical software, such as IBM SPSS;
- Practical experience creating and using Synthetic Personas;
- Prior experience in technology transition environments and integration of data methodologies.
Behavioral Profile
- Communication and Influence: Excellent interlocution skills, able to adapt technical language for clear and engaging executive presentations;
- Strategic and Business Vision: Ability to connect research findings with company KPIs and objectives;
- Autonomy and Initiative: A hands-on profile, capable of managing multiple simultaneous projects with a high degree of independence and a sense of urgency;
- Resilience and Adaptability: Emotional intelligence to handle changes of course, navigate complex scenarios and engage peer areas collaboratively.
Qualifications
- Solid experience conducting market research projects (research institutes or end clients at large companies). Practical and theoretical mastery of quantitative and qualitative research methodologies. Proven experience with Web Survey tools and management of online panels. Advanced knowledge of data tabulation and processing. Advanced English. Proficiency in the Microsoft Office suite (especially Excel for data analysis and PowerPoint for storytelling and creating high-impact executive presentations).
Additional information
Serasa Experian is much more than you imagine. With the purpose of creating a better future by expanding opportunities for people and companies, in Brazil we are more than 4,000 people working across various teams and specialties. Here, every skill and diversity complements each other, and you can work on what you love most. We are committed to building an inclusive culture and an environment where people can balance their career with their personal commitments and interests, valuing well-being.
We work hard to be one of the best and most innovative companies to work for in the country, enabling amazing experiences and careers for our people. Our strong people-first approach is recognized externally through several market certifications: we were awarded by Great Place To Work™ in 24 countries and by the international Top Employers certification, in addition to being recognized as one of the best companies for young professionals and having a 4.6 rating on Glassdoor. Each recognition tells us we are on the right path, providing an increasingly better work environment for our talent.
Experian Careers - Creating a better tomorrow together
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