Company description
Serasa Experian is the first and largest Datatech in Brazil. We are a leader in intelligence solutions for risk analysis and opportunities, focusing on credit journeys, authentication, and fraud prevention. With cutting-edge technology, innovation, and the best talent, we transform the uncertainty of risk into the best decision, helping people achieve their dreams and companies of all sizes and segments to prosper.
We have 22,000 people operating in 32 countries, and every day we are investing in new technologies, talented professionals, and innovation to help all clients maximize every opportunity. Headquartered in Dublin, Ireland, Experian is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index.
Job description
About the role
We are looking for a Market Research Specialist with a highly analytical profile to play a key role in leading and developing strategic market research projects. If you are passionate about translating complex data into actionable insights and have a robust background to guide decision-making in a high-performance corporate environment, this position is for you. You will work end-to-end, connecting research methodologies with business strategy, directly influencing multiple stakeholders.
Qualifications
Responsibilities
- Lead end-to-end quantitative and qualitative research projects, from the briefing to the presentation of results;
- Conduct and evolve continuous and ad hoc studies, such as: Net Promoter Score (NPS), Brand Health Tracking, Mystery Shopping, Concept Testing, and Market Segmentation;
- Structure research design, developing complex quantitative questionnaires and in-depth qualitative discussion guides;
- Apply Artificial Intelligence for optimization, analysis, and generation of insights from large volumes of research data;
- Ensure the processing, tabulation, and quality of collected data;
- Act as a consultative partner (Business Partner of Insights), facilitating communication and alignment with multiple areas and stakeholders in building data-driven strategies.
Technical Requirements
- Solid experience in conducting market research projects (research institutes or end-client in large companies);
- Practical and theoretical mastery of Quantitative and Qualitative research methodologies;
- Proven experience with Web Survey tools and online panel management;
- Advanced knowledge in data tabulation and processing;
- Advanced English;
- Mastery of the Office Suite (especially Excel for data analysis and PowerPoint for storytelling and creating high-impact executive presentations).
Preferred Qualifications
- Academic background in Statistics;
- Mastery of statistical software, such as IBM SPSS;
- Practical experience in creating and using Synthetic Personas;
- Previous experience in environments undergoing technological transition and integration of data methodologies.
Behavioral Profile
- Communication and Influence: Excellent interpersonal skills, knowing how to adapt technical language for clear and engaging executive presentations;
- Strategic and Business Vision: Ability to connect research findings with the company's KPIs and objectives;
- Autonomy and Ownership: A "hands-on" profile, capable of managing multiple simultaneous projects with a high level of independence and sense of urgency;
- Resilience and Adaptability: Emotional intelligence to handle changes in direction, navigate complex scenarios, and engage peer areas collaboratively.
Qualifications
- Solid experience in conducting market research projects (research institutes or end-client in large companies). Practical and theoretical mastery of Quantitative and Qualitative research methodologies. Proven experience with Web Survey tools and online panel management. Advanced knowledge in data tabulation and processing. Advanced English. Mastery of the Office Suite (especially Excel for data analysis and PowerPoint for storytelling and creating high-impact executive presentations).
Additional information
Serasa Experian is much more than you imagine. With the purpose of creating a better tomorrow, expanding opportunities for people and companies, in Brazil we are more than 4,000 people working in diverse teams and specialties. Here, every piece of knowledge and diversity complements each other, and you can work on what you love most. We are committed to building an inclusive culture and an environment in which people can balance their careers with their personal commitments and interests, valuing well-being.
We are dedicated to being one of the best and most innovative companies to work for in the country, enabling incredible experiences and careers for our people. Our strong people-first approach is recognized externally through various market certifications: we have been awarded by Great Place To Work™ in 24 countries and by the international Top Employers certification, in addition to being recognized as one of the best companies for young professionals and having a 4.6 rating on Glassdoor. Each recognition indicates that we are on the right path, providing an increasingly better work environment for our talent.
Experian Careers - Creating a better tomorrow together
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