Company Description
Experian is a global data and technology company that powers opportunities for people and businesses around the world. We operate in diverse markets, such as financial services, healthcare, automotive, agribusiness, insurance, among others. Experian invests in people and new advanced technologies to unlock the power of data. We have an incredible team of 25,200 employees in 32 countries.
Our uniqueness is that we celebrate yours. Experian's people-first, inclusive, and purpose-driven culture is recognized by various awards—including World’s Best Workplaces™ 2025 (Fortune Global Top 25) and Great Place To Work™ in 26 countries, among others. Check out Experian Life on social media or explore our careers site to understand why. Experian is also proud to be an equal opportunity and affirmative action employer.
Job Description
Role Objective
The Market Intelligence Specialist will be responsible for transforming internal and external data into strategic intelligence to support commercial and business decisions.
You will work on identifying market trends, opportunities, and risks, combining information from market, competition, customers, channels, categories, and internal performance, with the goal of guiding growth decisions, opportunity prioritization, and Go-to-Market strategy.
You will be a technical reference in Market Intelligence, responsible for developing complex analyses, structuring methodologies, and translating information into actionable recommendations for leadership and commercial areas.
Key Responsibilities: Market Intelligence and Competition
- Continuously monitor the market, identifying trends, behavioral changes, opportunities, and risks for the business.
- Analyze the moves of key competitors, including positioning, portfolio, pricing, channels, launches, and commercial strategies.
- Structure market studies for sizing categories, segments, regions, and channels.
- Develop analyses of Wallet Share, Market Share, and market potential.
- Build scenarios and analyses that help the company anticipate market movements.
- Identify growth spaces and opportunities that are still underexplored by the organization.
Customers, Segmentation, and Potential
- Develop studies on segmentation and the potential of customers, markets, and territories.
- Identify profiles and clusters of customers with the highest growth potential.
- Analyze purchasing behavior, frequency, mix, penetration, and customer evolution.
- Support the definition and evolution of the ICP (Ideal Customer Profile) and commercial prioritization criteria.
- Identify opportunities for acquisition, retention, cross-sell, and expansion of the customer base.
- Support analyses of commercial potential and coverage.
Support for GTM Strategy
- Provide market intelligence for the construction and review of Go-to-Market strategies.
- Support decisions on where to play and how to win, indicating priority markets, segments, customers, channels, and categories.
- Connect external market information with internal commercial performance data.
- Support studies for entry into new markets, regions, channels, or segments.
- Evaluate growth opportunities and estimate their financial and commercial potential.
- Work in partnership with Sales Operations, Marketing, Commercial, and other areas to build strategic recommendations.
Strategic Analysis and Insight Generation
- Develop advanced analyses that explain not only what happened, but primarily why it happened and what actions should be taken.
- Identify growth drivers, performance losses, and relevant market changes.
- Develop business cases for evaluating opportunities.
- Build scenarios, projections, and sensitivity analyses.
- Translate complex analyses into clear and objective recommendations for different audiences.
- Prepare executive materials for decision-making forums and leadership meetings.
Data and Market Sources
- Identify, evaluate, and structure external information sources relevant to the business.
- Ensure the consistency and quality of information used in market studies.
- Integrate different data sources to build a single view of the market.
- Develop methodologies and standards for recurring Market Intelligence analyses.
- Support the automation and evolution of the area's analyses and indicators.
Key Deliverables
- Market and competition studies
- Market sizing (Market Size)
- Market Share analyses
- Opportunity maps
- Potential studies by customer, region, channel, or segment
- Customer segmentation and clustering
- Trend analyses
- Competitive monitoring
- New market entry studies
- Business cases
- Market scenarios and projections
- Recommendations for GTM strategies
- Executive presentations and recommendations for leadership
Key Interfaces
- Sales Operations
- Commercial Management and Directors
- Marketing
- Trade Marketing
- Pricing
- PMM
- Partnerships
- Strategy
- Data / BI
- Commercial teams
Performance Indicators
- Accuracy of market projections and estimates
- Quality and reliability of studies
- Utilization of analyses in business decisions
- Growth opportunities identified
- Evolution of Market Share in prioritized markets
- Assertiveness of segmentations and potential models
- Adoption of recommendations by business areas
- SLA and quality of strategic deliverables
Qualifications
Qualifications
- Results-oriented
- Strategic thinking
- Ability to connect different sources of information
- Strong analytical skills
- Business and market acumen
- Communication and influence
Additional Information
Our uniqueness is that we celebrate yours. Experian's people first, inclusive and purpose driven culture is multi award-winning; World's Best Workplaces™ 2025 (Fortune Global Top 25), Great Place To Work™ in 26 countries to name a few. Check out Experian Life on social or explore our Careers Site to understand why. Experian is also proud to be an Equal Opportunity and Affirmative Action employer. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
Experian Careers - Creating a better tomorrow together
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