Company Description
Experian is a global data and technology company that drives opportunities for people and businesses around the world. We operate in diverse markets, such as financial services, healthcare, automotive, agribusiness, insurance, and more. Experian invests in people and in new advanced technologies to unlock the power of data. We have an amazing team of 25,200 employees across 32 countries.
Our uniqueness is that we value yours. Experian's culture, which is people-centered, inclusive, and purpose-driven, is recognized by various awards, including World's Best Workplaces™ 2025 (Fortune Global Top 25) and Great Place To Work™ in 26 countries, among others. Check out Experian Life on social media or explore our careers site to understand why. Experian is also proud to be an employer that promotes equal opportunities and affirmative action.
Job Description
Job purpose
The Market Intelligence Specialist will be responsible for transforming internal and external data into strategic intelligence to support commercial and business decisions.
They will work on identifying market trends, opportunities, and risks, combining information on market, competition, customers, channels, categories, and internal performance, with the aim of guiding growth decisions, prioritization of opportunities, and Go-to-Market strategy.
The role will be the technical reference in Market Intelligence, responsible for developing more complex analyses, structuring methodologies, and translating information into actionable recommendations for leadership and commercial areas.
Main responsibilities
Market Intelligence and Competition
- Continuously monitor the market, identifying trends, changes in behavior, opportunities, and risks for the business.
- Analyze the moves of main competitors, including positioning, portfolio, pricing, channels, launches, and commercial strategies.
- Structure market studies to size categories, segments, regions, and channels.
- Develop analyses of Wallet Share, Market Share, and market potential.
- Build scenarios and analyses that help the company anticipate market moves.
- Identify growth spaces and opportunities still little explored by the organization.
Customers, Segmentation, and Potential
- Develop segmentation and potential studies for customers, markets, and territories.
- Identify customer profiles and clusters with the greatest growth potential.
- Analyze purchasing behavior, frequency, mix, penetration, and customer evolution.
- Support the definition and evolution of the ICP (Ideal Customer Profile) and commercial prioritization criteria.
- Identify opportunities for acquisition, retention, cross-sell, and expansion of the customer base.
- Support potential and commercial coverage analyses.
Support for GTM Strategy
- Provide market intelligence for building and reviewing Go-to-Market strategies.
- Support decisions on where to play and how to win, indicating priority markets, segments, customers, channels, and categories.
- Connect external market information with internal commercial performance data.
- Support studies for entering new markets, regions, channels, or segments.
- Evaluate growth opportunities and estimate their financial and commercial potential.
- Work in partnership with Sales Operations, Marketing, Sales, and other areas in building strategic recommendations.
Strategic Analyses and Insight Generation
- Develop advanced analyses that explain not only what happened, but mainly why it happened and what actions should be taken.
- Identify drivers of growth, loss of performance, and relevant market changes.
- Develop business cases to evaluate opportunities.
- Build scenarios, projections, and sensitivity analyses.
- Translate complex analyses into clear and objective recommendations for different audiences.
- Prepare executive materials for decision forums and leadership meetings.
Data and Market Sources
- Identify, evaluate, and structure external information sources relevant to the business.
- Ensure consistency and quality of the information used in market studies.
- Integrate different data sources to build a single view of the market.
- Develop methodologies and standards for recurring Market Intelligence analyses.
- Support the automation and evolution of the area's analyses and indicators.
Main deliverables
- Market and competition studies
- Market sizing (Market Size)
- Market Share analyses
- Opportunity maps
- Potential studies by customer, region, channel, or segment
- Customer segmentation and clustering
- Trend analyses
- Competitive monitoring
- Studies for entry into new markets
- Business cases
- Market scenarios and projections
- Recommendations for GTM strategies
- Executive presentations and recommendations for leadership
Main interfaces
- Sales Operations
- Commercial Board and Management
- Marketing
- Trade Marketing
- Pricing
- PMM
- Partnerships
- Strategy
- Data / BI
- Sales teams
Key performance indicators
- Accuracy of market projections and estimates
- Quality and reliability of studies
- Use of analyses in business decisions
- Growth opportunities identified
- Evolution of Market Share in prioritized markets
- Accuracy of segmentations and potential models
- Adoption of recommendations by business areas
- SLA and quality of strategic deliverables
Qualifications
Qualifications
- Results orientation
- Strategic thinking
- Ability to connect different sources of information
- Strong analytical capacity
- Business and market vision
- Communication and influence
Additional Information
Our uniqueness is that we celebrate yours. Experian's people-first, inclusive, and purpose-driven culture is multi award-winning; World's Best Workplaces™ 2025 (Fortune Global Top 25), Great Place To Work™ in 26 countries to name a few. Check out Experian Life on social or explore our Careers Site to understand why. Experian is also proud to be an Equal Opportunity and Affirmative Action employer. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
Experian Careers - Creating a better tomorrow together
Find out what its like to work for Experian by clicking here