Company Description
Experian is a global data and technology company that empowers people and businesses around the world. We operate in diverse markets, such as financial services, healthcare, automotive, agribusiness, insurance, among others. Experian invests in people and in new advanced technologies to unlock the power of data. We have an incredible team of 25,200 employees in 32 countries.
Our uniqueness is valuing yours. Experian's culture, centered on people, inclusive and driven by purpose, is recognized by various awards — including World's Best Workplaces™ 2025 (Fortune Global Top 25) and Great Place To Work™ in 26 countries, among others. Check out Experian Life on social media or explore our careers site to understand why. Experian is also proud to be an employer that promotes equal opportunities and affirmative action.
Job Description
We are looking for a Senior Employer Branding Analyst to lead strategic initiatives in employer branding, talent attraction and candidate experience, strengthening the company's positioning.
This position will be responsible for developing and executing integrated Employer Branding strategies, working in partnership with Talent Acquisition, Communications, Marketing, Diversity & Inclusion, Human Resources and business leaders. The professional will play a key role in building attraction campaigns, strengthening the employee value proposition (EVP) and developing initiatives that increase talent engagement and the quality of the candidate experience.
We are seeking someone with a strategic vision, strong execution capability, excellent communication, a consultative profile and the ability to manage multiple projects and stakeholders in a dynamic, global environment.
Responsibilities
- Develop and implement the Employer Branding strategy, aligned with business priorities, market trends, competition and best practices.
- Support the evolution and activation of the EVP, ensuring consistency of messages for internal and external audiences.
- Develop and execute attraction campaigns for strategic populations, critical roles and priority business areas, focusing on diverse and specialized talent.
- Use market data to guide attraction decisions.
- Develop storytelling campaigns and ensure consistency of the employer brand narrative (culture, career, diversity and employee experience).
- Monitor candidate experience indicators and propose continuous improvements, ensuring alignment with the company's value proposition.
- Support the conduct of onboarding, ensuring a consistent transition from candidate experience to employee.
- Plan and execute attraction events — career fairs, university programs and networking actions — in in-person, hybrid and virtual formats.
- Develop relationships with universities, professional communities and talent groups.
- Work with D&I to broaden the representation of the employer brand, ensuring that campaigns and communications reflect inclusive practices and the company's culture.
- Track Employer Branding and Recruitment Marketing indicators (engagement, reach, conversion and campaign performance), generating data-based recommendations.
- Monitor the employer brand's reputation on platforms such as Glassdoor, identifying improvement opportunities from feedback and reviews.
- Act as a strategic partner to TA, HR, Communications, Marketing and business leaders, managing multiple projects with quality and on time.
- Support the local implementation of global Employer Branding and Talent Attraction initiatives.
Qualifications
- Higher education in Marketing, Communications, Business Administration, Human Resources or related fields.
- Prior experience in Employer Branding, Recruitment Marketing, Communications, Marketing or related areas, including project and campaign management.
- Ability to influence stakeholders at different organizational levels.
- Analytical and data-driven profile.
- Advanced or fluent English for interaction with global teams and leaders.
- Ability to work autonomously in dynamic and multifunctional environments.
Additional Information
This is an affirmative opportunity for women, as part of our commitment to advancing gender equity in the workplace.
Serasa Experian invests in female leadership and has a partnership with TODAS Group. In addition, we joined the 'Elas Lideram 2030' Movement, and we joined UN Women to reduce gender inequality by 2030!!
We also have the Women in Experian group, which seeks to improve gender equity for women by creating development opportunities, diverse perspectives, skills, among others.
Come be part of this transformation!
If you do not identify with this group, we invite you to explore other opportunities on our careers page. We have many openings that may match your profile and interests.
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