Company Description
Experian is a global data and technology company that drives opportunities for people and businesses around the world. We operate in diverse markets, such as financial services, healthcare, automotive, agribusiness, insurance, among others. Experian invests in people and in new advanced technologies to unlock the power of data. We have an incredible team of 25,200 employees in 32 countries.
Our uniqueness is valuing yours. Experian's culture, centered on people, inclusive and driven by purpose, is recognized by various awards — including World's Best Workplaces™ 2025 (Fortune Global Top 25) and Great Place To Work™ in 26 countries, among others. Check out Experian Life on social media or explore our careers site to understand why. Experian is also proud to be an employer that promotes equal opportunity and affirmative action.
Job Description
Job description
We are looking for a Digital Analytics Analyst III - MarTech to take care of the operation of our marketing technology ecosystem, with a focus on the Adobe Experience Cloud stack. This person will be responsible for connecting data, content and personalization to deliver relevant experiences at all customer touchpoints.
Responsibilities
- Manage and evolve Adobe Experience Manager (AEM) for content management and digital experiences
- Configure and optimize Real-Time CDP (RT-CDP), ensuring unification and activation of audience data
- Manage tags, datastreams and implementations via Adobe Data Collection (formerly Launch)
- Analyze behavior and performance data in Adobe Analytics, generating insights for business decisions
- Design and execute A/B tests, personalization and experimentation with Adobe Target
- Ensure the integrity, governance and compliance of marketing data (LGPD/privacy)
- Act as a bridge between marketing, data, product and engineering teams
- Document processes, data architectures and best practices for the martech stack
- Identify opportunities for automation and optimization of customer journeys
Requirements
- Solid experience in MarTech, with hands-on command of Adobe Experience Cloud
- Practical experience with AEM, RT-CDP, Data Collection, Analytics and Target
- Knowledge of marketing data architecture, tracking and event taxonomies
- Analytical ability to turn data into strategic recommendations
- Experience with integrations between platforms (CDP, CRM, DMP, etc.)
- Good communication skills to engage with technical and business areas
- Desirable: Adobe certifications (AEM, Analytics, Target or CDP)
Qualifications
Qualifications
- Practical experience with AEM, RT-CDP, Data Collection, Analytics and Target
Additional Information
Serasa Experian is much more than you imagine. With the purpose of creating a better future, expanding opportunities for people and businesses, in Brazil we are more than 4 thousand people working in various teams and specialties. Here, every knowledge and diversity complements each other and you can work on what you love most. We are committed to building an inclusive culture and an environment in which people can balance their careers with their commitments and personal interests, valuing well-being.
We are deeply dedicated to being one of the best and most innovative companies to work for in the country, enabling incredible experiences and careers for our people. Our strong people-first approach is externally recognized through various market certifications: we have been awarded by Great Place To Work™ in 24 countries and by the international Top Employers certification, in addition to being recognized as one of the best companies for young professionals and having a 4.6 rating on Glassdoor. Each recognition tells us we are on the right path, providing an increasingly better work environment for our talent.
Experian Careers - Creating a better tomorrow together
Find out what it's like to work for Experian by clicking here