Company Description
Experian is a global data and technology company that empowers people and businesses around the world. We operate in diverse markets, such as financial services, healthcare, automotive, agribusiness, insurance, among others. Experian invests in people and in new advanced technologies to unleash the power of data. We have an amazing team of 25,200 employees in 32 countries.
Our uniqueness is valuing yours. Experian's culture, which is people-centered, inclusive and purpose-driven, is recognized by various awards — including World's Best Workplaces™ 2025 (Fortune Global Top 25) and Great Place To Work™ in 26 countries, among others. Check out Experian Life on social media or explore our careers site to understand why. Experian is also proud to be an employer that promotes equal opportunity and affirmative action.
Job Description
The Data Science Specialist will be responsible for technically leading data and artificial intelligence initiatives aimed at evolving Membership products.
The position will play a key role in identifying opportunities for growth, retention and monetization of the customer base, using advanced Machine Learning, Experimentation, Generative AI and Analytics techniques to boost conversion, engagement and value generated for consumers.
We are looking for a professional who combines strong technical knowledge with product and business vision, capable of influencing strategic decisions through data and building solutions that generate direct impact on results.
Responsibilities:
- Technically lead Data Science initiatives for Membership products.
- Develop predictive models for acquisition, engagement, retention, churn and revenue expansion.
- Build personalization and recommendation solutions to increase conversion and product usage.
- Identify opportunities for segmentation, propensity and Next Best Action throughout the customer journey.
- Define metrics, hypotheses and methodologies for experimentation and continuous product optimization.
- Conduct advanced analyses to understand behavior, conversion funnel and customer lifecycle.
- Work in partnership with Product Managers, Engineering, Marketing and Business to define data-driven strategies.
- Apply Generative AI techniques to accelerate analyses, automations and insight generation.
- Ensure monitoring, quality and continuous evolution of models in production.
- Influence product strategy through analyses that support executive decisions.
- Act as the technical reference in Data Science for the squad.
Qualifications
- Higher education in Statistics, Mathematics, Computer Science, Engineering or related fields.
- Solid experience in Data Science applied to digital products, growth, marketing analytics or CRM.
- Advanced knowledge of Machine Learning, Statistics and Experimentation (A/B Testing).
- Experience with propensity modeling, recommendation, segmentation and customer retention.
- Knowledge of business metrics such as Conversion, Churn, Retention, LTV, ARPU and Revenue Uplift.
- Experience with SQL, Python and modern data analysis tools.
- Experience with cloud environments and data platforms such as AWS and Databricks.
- Experience with deployment and monitoring of models in production.
- Knowledge and practical application of LLMs, Generative AI and tools such as Claude, Cursor and Windsurf.
- Strong ability to translate business problems into high-impact analytical solutions.
- Excellent communication for interaction with technical and executive stakeholders.
Nice to have:
- Experience with subscription products.
- Experience with recommendation engines and offer personalization.
- Experience in high-growth digital companies.
- Knowledge of uplift modeling, causal inference and campaign optimization.
- Experience in financial products, credit, fintech or digital service ecosystems.
Additional Information
Serasa Experian is much more than you imagine. With the purpose of creating a better future, expanding opportunities for people and businesses, in Brazil we are more than 4 thousand people working across various teams and specialties. Here, every skill and diversity complements each other, and you can work on what you love most. We are committed to building an inclusive culture and an environment where people can balance their careers with their commitments and personal interests, valuing well-being.
We are very dedicated to being one of the best and most innovative companies to work for in the country, enabling incredible experiences and careers for our people. Our strong people-first approach is recognized externally through various market certifications: we were awarded by Great Place To Work™ in 24 countries and by the international Top Employers certification, in addition to being recognized as one of the best companies for young professionals and having a 4.6 rating on Glassdoor. Each recognition tells us we are on the right path, providing an increasingly better work environment for our talent.
Experian Careers - Creating a better tomorrow together
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