Company Description
Experian is a global data and technology company that empowers people and businesses around the world. We operate in diverse markets, such as financial services, healthcare, automotive, agribusiness, insurance, among others. Experian invests in people and in new advanced technologies to unlock the power of data. We have an amazing team of 25,200 employees in 32 countries.
Our uniqueness is valuing yours. Experian's culture, centred on people, inclusive and driven by purpose, is recognised by various awards — including World's Best Workplaces™ 2025 (Fortune's Global Top 25) and Great Place To Work™ in 26 countries, among others. Check out Experian Life on social media or explore our careers site to understand why. Experian is also proud to be an employer that promotes equal opportunity and affirmative action.
Job Description
Data Science Specialist - Membership & Cross Sell
The Data Science Specialist will be responsible for technically leading data and artificial intelligence initiatives aimed at evolving Membership products.
The position will play a key role in identifying opportunities for growth, retention and monetisation of the customer base, using advanced techniques in Machine Learning, Experimentation, Generative AI and Analytics to boost conversion, engagement and value generated for consumers.
We are looking for a professional who combines strong technical knowledge with product and business vision, able to influence strategic decisions through data and build solutions that generate direct impact on results.
Responsibilities:
- Technically lead Data Science initiatives for Membership products.
- Develop predictive models for acquisition, engagement, retention, churn and revenue expansion.
- Build personalisation and recommendation solutions to increase conversion and product usage.
- Identify opportunities for segmentation, propensity and Next Best Action throughout the customer journey.
- Define metrics, hypotheses and methodologies for experimentation and continuous product optimisation.
- Conduct advanced analyses to understand behaviour, conversion funnel and customer lifecycle.
- Work in partnership with Product Managers, Engineering, Marketing and Business to define data-driven strategies.
- Apply Generative AI techniques to accelerate analyses, automations and insight generation.
- Ensure monitoring, quality and continuous evolution of models in production.
- Influence product strategy through analyses that support executive decisions.
- Act as the technical reference in Data Science for the squad.
Qualifications
- Higher education in Statistics, Mathematics, Computer Science, Engineering or related fields.
- Solid experience in Data Science applied to digital products, growth, marketing analytics or CRM.
- Advanced knowledge of Machine Learning, Statistics and Experimentation (A/B Testing).
- Experience with propensity modelling, recommendation, segmentation and customer retention.
- Knowledge of business metrics such as Conversion, Churn, Retention, LTV, ARPU and Revenue Uplift.
- Experience with SQL, Python and modern data analysis tools.
- Experience with cloud environments and data platforms such as AWS and Databricks.
- Experience with deployment and monitoring of models in production.
- Knowledge and practical application of LLMs, Generative AI and tools such as Claude, Cursor and Windsurf.
- Strong ability to translate business problems into high-impact analytical solutions.
- Excellent communication for interaction with technical stakeholders and executives.
Nice to have:
- Experience with subscription products.
- Experience with recommendation engines and offer personalisation.
- Experience in high-growth digital companies.
- Knowledge of uplift modelling, causal inference and campaign optimisation.
- Experience with financial products, credit, fintech or digital services ecosystems.
Additional Information
Serasa Experian is much more than you imagine. With the purpose of creating a better future by expanding opportunities for people and businesses, in Brazil we are more than 4,000 people working across various teams and specialties. Here, every skill and diversity complements each other, and you can work on what you love most. We are committed to building an inclusive culture and an environment where people can balance their career with their commitments and personal interests, valuing well-being.
We are truly dedicated to being one of the best and most innovative companies to work for in the country, enabling amazing experiences and careers for our people. Our strong people-first approach is recognised externally through various market certifications: we were awarded by Great Place To Work™ in 24 countries and by the international Top Employers certification, and we are recognised as one of the best companies for young professionals and have a 4.6 rating on Glassdoor. Each recognition tells us we are on the right path, providing an increasingly better work environment for our talent.
Experian Careers - Creating a better tomorrow together
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