We're a small, highly ambitious, autonomous team scaling fast with real traction - nine million downloads, featured across Vogue, the Drew Barrymore Show, BBC, Forbes, and more. You'll be joining at a moment where your work directly moves the needle on growth and culture.
We operate a four-day week with unlimited holidays and hybrid working. You'll work closely with the Founder and CEO, CGO, Head of Product & Marketing, and Brand Director - owning how our brand comes to life through content and how we drive attention at scale.
This role is critical to our next stage of growth. You'll own top-of-funnel growth through content - driving reach, discovery, and audience growth, and building the systems that allow content to scale far beyond your own output.
What you'll bring:
- Clear evidence of having driven reach and growth - with examples you can talk through in detail
- Autonomous
- Proven experience growing an audience, platform, or content channel
- Strong content creation skills (shooting and editing)
- Experience working with creators or partnerships in a content-led, social-first way
- A strong understanding of how content drives top-of-funnel growth
- Highly autonomous - you take ownership, move quickly, and don't wait for direction
- You bring both cultural credibility and commercial awareness - understanding how to create content that resonates and performs.
Preferred but not required experience in:
- Experience in a culturally-led or editorial environment (e.g. fashion, media, publishing)
- Experience working on a consumer app or product-led company
- Experience building content formats or systems that scale
- Understanding of how paid can amplify organic performance, even if not directly managing it
What you'll be doing:
- Driving reach and awareness at scale
- Building content formats and series that consistently perform
- Using creators, partnerships, and community as distribution levers
- Own and drive reach, awareness, and audience growth across social platforms
- Increase Whering's share of voice - getting the brand seen more often by the right audiences
- Generate organic attention at scale, without reliance on paid channels
- Create and publish high-performing, platform-native content (TikTok, Instagram and beyond)
- Own content end-to-end (concept → shoot → edit → publish)
- Build formats designed to be repeatable and scalable, not one-off posts
- Identify and work with creators, talent, and partners to drive reach and cultural credibility through content
- Brief and manage creators to produce content aligned with Whering's formats and brand
- Build repeatable ways of working with creators that consistently generate high-performing content
- Explore scalable models (e.g. ambassador networks, recurring creator formats, UGC systems, in-app share campaigns)
- Ensure content is produced with clear purpose and distribution
- Engage directly with the audience through comments, DMs, and interactions
- Turn content into participation - not just passive consumption
- Amplify strong UGC and community behaviour
- Track key metrics (reach, engagement, shares, installs)
- Identify what's working early and double down quickly
- Turn strong content into repeatable formats and scalable systems
- Continuously refine output to ensure content is driving impact, not just volume
- Work closely with the CRM team to bring content into in-app and lifecycle touchpoints
- Ensure content supports activation, understanding, and behaviour
- Translate high-performing content ideas into formats that can work across surfaces
- Explore ways to elevate in-app content through editorial voices (e.g. editors, writers, contributors) to bring fresh perspective and cultural relevance
Start Date: ASAP
Location: Hybrid, London
Report To: Head of Product & Marketing
Salary: £35,000 - £50,000
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