The Mix

What is The Mix?

The Mix is a cultural insights and consumer research agency founded in 2012 by Tash Walker. The agency specialises in helping brands understand people, culture, and emerging trends through a blend of qualitative and quantitative research. Their client roster includes global names such as ASICS, Diageo, Microsoft, Mozilla, and Nomad Foods.

The Mix combines traditional research methods with innovative cultural analysis, offering services from brand strategy and consumer segmentation to trend forecasting and creative workshops. Their work is built on the belief that understanding culture is the key to building brands that genuinely connect with people.

Where will I work?

The Mix is headquartered at Beton Space, 23 Goswell Road in London's Barbican neighbourhood, with a second office at 195 Montague Street in Brooklyn, New York City. The London office serves as the primary hub, with most of the team based there. The agency operates an office-first culture, with teams collaborating in person Monday through Thursday.

What is The Mix team like?

With around 47 employees across London and New York, The Mix is a tight-knit team of researchers, strategists, and cultural analysts. The agency is known for a collaborative, curiosity-driven culture where people are encouraged to bring fresh perspectives and think creatively about consumer behaviour.

Founder Tash Walker has been a vocal advocate for workplace innovation, and her leadership style emphasises trust, autonomy, and genuine investment in employee wellbeing. The team culture is described as supportive and energetic, with strong mentorship and career development opportunities.

Work-Life Balance

The Mix operates a genuine 4-day work week: Monday to Thursday, Fridays off, 32 hours per week at 100% salary. This is not a compressed schedule - it is a true reduction in working hours with no pay cut. The policy has been in place since the company adopted it as a permanent arrangement, and the results speak for themselves: 57% increase in turnover, a doubling of their client list, and 75% less staff sickness.

The agency has documented their 4-day week journey publicly and is a strong advocate for the model across the industry.

Perks and Benefits

• Genuine 4-day work week (Monday to Thursday, Fridays off)
• 32 hours per week at full salary
• Offices in London (Barbican) and New York (Brooklyn)
• 1-2-1 workplace coaching through More Happi
• Specialist training and professional development
• Wellbeing perks and support
• Career growth opportunities and supportive leadership
• Collaborative, curiosity-driven culture
• Work with major global brands