About Satalia
What is Satalia?
Satalia is an enterprise AI company that builds optimisation and machine-learning systems for large organisations. Its About page says it has delivered "Enterprise AI since 2008" and that "Satalia was founded as a spin-off from UCL Computer Science and London Business School", and names The Coca-Cola Company, PwC and Tesco among its clients. The work spans AI for marketing, AI for transport, supply and logistics, AI strategy and consultancy, workforce AI and agentic AI. Satalia is a WPP company: its adverts say "Satalia, a WPP company", its About page says "We were acquired by WPP, becoming their AI experts.", and its founder and CEO, Daniel Hulme, is also Chief AI Officer at WPP. The legal entity is NPComplete Ltd, trading as Satalia, registered in England and Wales and incorporated on 26 November 2008. Satalia's own pages count "200+ knowledgeable professionals across data science, optimisation, software engineering and operations"; every figure in this profile is Satalia's own, not WPP's.
Where will I work?
Satalia's website lists addresses in London (Sea Containers, 18 Upper Ground, which the same footer also gives for WPP plc) and Kaunas, Lithuania, but its live roles are remote: its careers site marks 11 of the 12 listings "Fully Remote" (the speculative application is the exception), and the adverts say "Location: UK / Remote", "Location: Greece (fully remote)" and "Location: Lithuania - Remote". On 12 November 2026 the careers page listed 12 open positions: eight permanent or full-time roles (five in Greece, two in the UK and one in Lithuania), three contract roles in the UK and a speculative application. The roles on this site are the eight permanent and full-time ones: Rust developers in Greece, Lithuania and the UK, junior, mid-level and senior data scientists and a mid-level cloud data engineer in Greece, and a permanent Technical Solutions Architect in the UK. Seven of the eight adverts state a salary range (monthly in Greece and Lithuania; the UK Rust advert gives an annual range in euros); the permanent UK architect advert states none.
What is the Satalia team like?
The adverts describe "a community of individuals devoted to working on diverse and challenging projects" and a company whose "ambition is to become a decentralised organisation of the future". The careers page says "Our ethos is to empower our 200+ smart, curious people – and trust them to take care of our purpose", adds that "nearly a quarter of our team have PhDs or master’s degrees", and says of hierarchy: "Most organisational hierarchies breed politics and stifle innovation. So we don’t have them." The About page says "We operate globally, with our decision-making decentralised – so our people can work on the projects most meaningful to them". The live roles are technical: engineering, data science, data engineering and solutions architecture, and the architect role is client-facing ("the role includes direct interaction with our clients and business stakeholders").
Work-Life Balance
The careers page lists "Freedom" among its benefits: "Work where, when and how you want to, with flexible hours and remote work. We just ask that you communicate well, and be accountable for your work." Eight live adverts repeat the flexibility: five say "Truly flexible working hours - school pick up, volunteering, gym" and the three data science adverts list "Flexible working hours" under what Satalia offers. No advert or page read for this profile states core hours, a required overlap window or a weekly hours figure. Holiday is stated per role rather than company-wide: the permanent UK architect advert lists 27 days plus bank holidays and enhanced family leave, the UK and Lithuania Rust adverts list "25 days of annual holiday", and two of the Greece adverts (Rust developer, cloud data engineer) say leave is in line with Greek law.
Perks and Benefits
- Private healthcare: listed on the careers page, with private health and accident insurance in the Lithuania and UK Rust adverts
- Life assurance and income protection, on the careers page and in the permanent UK architect advert
- Pension: a salary sacrifice pension on the careers page and an enhanced pension in the UK architect advert
- A discretionary bonus on the careers page; the Rust adverts add "Discretionary annual bonus - when Satalia does well, we all do well"
- Enhanced paid family leave (the weeks are not stated)
- Remote working with a home equipment budget in the three Rust adverts: "Remote working with Home equipment budget - café, bedroom, beach - wherever works"
- Development: "Development - focus on bringing the best out of each other along with the training budget" in the Rust adverts, and "Continuous learning and development" in the data science adverts
- Pay and benefits vary by location, as the careers page says: "(varies by location)"