OUAI

Who we are

OUAI is a Los Angeles-based beauty brand founded by celebrity stylist Jen Atkin. It offers a range of hair, body, and fragrance products that are as stylish as they are effective. Pronounced “way,” OUAI was created to give people the confidence to win life their way with relatable, high-quality products that fit seamlessly into a modern lifestyle. All OUAI products are cruelty-free, free of parabens and sulfates, and safe for colour-treated hair, making them a go-to choice for those who want beauty solutions they can trust.

With a solid commitment to community, inclusivity, and diversity, OUAI has built a dedicated following, including a roster of star clients and over 2 million Instagram followers. Our brand embodies a relaxed, casual vibe that resonates with our customers while positively impacting society through our products and initiatives. We are more than just a beauty brand; we are a movement that encourages self-expression and confidence.

What we do

OUAI offers a curated line of haircare, body care, and fragrance products designed to simplify beauty routines while delivering exceptional results. Our products are formulated with high-quality, good-for-you ingredients that work to enhance natural beauty. From shampoos and conditioners to body scrubs and perfumes, each OUAI product is crafted with care and precision to meet the needs of our diverse customer base.

Our fragrances are particularly noteworthy. Each one is inspired by cities around the world and crafted to evoke a sense of place and memory. These scents have gained a cult following, adding to the brand's allure and broadening our reach beyond haircare. OUAI products are available online at theouai.com and through various retail partners, where they continue to receive acclaim for their effectiveness and chic packaging.

Working at OUAI

OUAI's culture is committed to fun, purpose, and approachability. We live by our 5 Culture Codes: (1) We Aren’t Afraid to Go First, (2) We Don’t Compete, We Collaborate, (3) We Ask Questions to Find the Best Answers, (4) We Keep it Real, No Matter What, and (5) We Work Hard and Live Well. These principles guide how we operate and interact with one another, fostering a work environment that is both dynamic and supportive.

Our flexible, trust-based culture is rooted in respect, empathy, and compassion. We believe in balancing hard work with a healthy lifestyle, ensuring our team members can thrive professionally and personally. Whether you're collaborating on-site at our Los Angeles headquarters or enjoying our hybrid work reimbursement program, you'll be part of a team that values creativity, collaboration, and continuous learning.

Our benefits

At OUAI, we offer a comprehensive benefits package designed to support your well-being and work-life balance:

• Reduced hours: Flexibility with our "Work Your OUAI" ethos, encouraging balance between work and life.
• Remote work policy: Hybrid work reimbursement to support flexible working arrangements.
• Health, vision, and dental: Comprehensive medical coverage for you and your family.
• Unlimited PTO: Take the time you need with our generous unlimited paid time off policy.
• Paid holidays: 25+ paid holidays to ensure you have time to relax and recharge.
• 401K plan: Matching 401K program to help you plan for the future.
• Product stipend: Quarterly OUAI product stipend and employee discounts.
• Wellness support: Exercise reimbursement and mental health resources.
• Educational reimbursement: Support for continuing education and professional development.