CrowdRiff

What is CrowdRiff?

CrowdRiff is a visual content platform designed specifically for the travel and tourism industry. Founded in 2011 and headquartered in Toronto, Canada, CrowdRiff helps destination marketing organizations, hotels, and tourism brands discover, organize, and publish authentic visual content from travelers, creators, and their own teams.

The platform uses AI to help brands find the best user-generated photos and videos from social media, manage rights, and distribute content across websites, social channels, and marketing campaigns. CrowdRiff is used by hundreds of tourism organizations across North America including Visit California, Destination BC, and Tourism Ireland. The company has raised $11 million in funding.

Where will I work?

CrowdRiff operates a hybrid work model based in Toronto, Canada. The team comes together in the office for collaboration while also having flexibility to work from home. The company values in-person connection for building relationships and brainstorming, balanced with remote flexibility for focused work.

What is the CrowdRiff team like?

With approximately 94 employees, CrowdRiff has a tight-knit, collaborative team. Many team members are passionate about travel and tourism, which creates genuine enthusiasm for the product. The culture emphasizes kindness, creativity, and continuous learning. The company regularly hosts team events and fosters a supportive, inclusive environment.

Work-Life Balance

CrowdRiff offers "Feel-Good Fridays" — half-day every other Friday during the summer months, giving employees extended weekends to enjoy the season. Year-round, the company maintains no-meeting Fridays so everyone can focus on deep work or wrap up the week without interruption. These policies reflect CrowdRiff's commitment to sustainable work and employee well-being.

Perks and Benefits

• Feel-Good Fridays (half-day every other Friday in summer)
• No-meeting Fridays year-round
• Health and dental coverage
• Professional development and learning budget
• Parental leave
• Team events and social activities
• Flexible hybrid work model