About Corvidae
What is Corvidae?
Corvidae is an AI-powered marketing attribution platform built by Edinburgh-based Query Click Ltd. The company's mission is "revolutionising the world of attribution – replacing the broken cookie with AI and Machine Learning to provide marketers with a true picture of their customer journeys" — a problem founder Chris Liversidge encountered after years building independent performance-marketing agency QueryClick and observing that "pretty much all web data is around 80% wrong."
Following years of development and several millions of pounds in investment, Corvidae has developed patented session-stitching technology that rebuilds cross-channel marketing data into a single, cookieless, GDPR-compliant attribution model. The platform boosts analytics accuracy "from 20% to +95%" and delivers an average -45% CPA improvement on Google Ads (20:1 ROAS on Google Ads, 35:1 ROAS on Facebook). Named customer outcomes include QVC Germany (-46% CPA), New Era Cap (-26% CPA whilst driving 41% revenue increase), Western Union (-45% CPA), and Gift Universe (-31% CPA). The company recently announced an exclusive partnership with the Easa Saleh Al Gurg Group bringing cookieless attribution to the UAE and Saudi Arabia.
Where will I work?
Corvidae operates under Query Click Ltd, an Edinburgh-headquartered Scottish company committed to the Scottish Government's Fair Work First policy. The Fair Work First commitment includes a verbatim "remote first policy" — team members work from anywhere across the UK with access to shared office spaces if desired. International press releases and customer wins span Europe, the Middle East, and the US, supporting a globally distributed but UK-anchored team.
What is the Corvidae team like?
The "Attribution Pioneers" page lists fifteen named team members spanning Product, Data Science, Customer Success, Sales, Marketing, People, Finance, Engineering, QA, and DevOps — including CEO and Founder Chris Liversidge, Head of Product Simon Tapson, Lead Data Scientist Justin Matters, Head of People Leeanne Weatherston, Head of Finance Lee-Anne Lindsay, and Head of Sales Pete Allcock. The team operates within Query Click Ltd's Scottish Government-certified Fair Work First framework, which sets out commitments across five named dimensions: Effective Voice, Fulfilment, Opportunity, Security, and Respect. Managers hold weekly 1-1 check-ins, quarterly team meetings, and the People team runs quarterly engagement surveys plus department focus groups.
Work-Life Balance
Corvidae publishes a verbatim 9-day fortnight 'Perk Day' policy on its Fair Work First page: "These include our remote first policy, flexible working hours and our 9-day fortnight 'Perk Day' policy. These working practices are inclusive to all our team members on joining us." The Security dimension commits the company to paying the Real Living Wage, no zero-hour contracts, and no fire-and-rehire practices.
Perks and Benefits
- 9-day fortnight 'Perk Day' policy — every second Friday off, "inclusive to all team members on joining"
- Remote first policy across the UK — work from anywhere with shared office access if desired
- Flexible working hours — manage your own schedule against outcomes
- Training budget for everyone — plus formal and informal learning opportunities; all job opportunities advertised internally first
- Real Living Wage employer — committed via Scottish Government Fair Work First, no zero-hour contracts, opposed to fire-and-rehire
- Diverse and inclusive workplace — dignity-at-work policies, culture group activities, fair recruitment
- Weekly 1-1s + quarterly team meetings + quarterly engagement surveys — Effective Voice commitment for honest team feedback