Hungry, Humble, Honest, with Heart.
Nutanix is a global leader in hybrid multicloud, offering a single platform that lets customers run and manage any application or data, anywhere. Beyond eliminating infrastructure complexity, we strongly support the use of AI (artificial intelligence) in enterprises and cloud-native development, enabling customers to free themselves from IT operations management and focus on business innovation. Guided by our core values of 'Hungry, Humble, Honest, with Heart', we are always learning, collaborating as a team, and contributing to our customers' success.
Position Overview (What You Can Do)
As Volume Marketing Manager for the Japanese market, you will drive business growth through data-driven and multidimensional marketing initiatives. In this role, you will be the driving force behind the Commercial Sub region (mid-market and SMB) and Local Government businesses, and you will be responsible for large-scale (1:Many) demand generation and pipeline creation.
Aligned seamlessly with sales targets, you will lead end-to-end initiative planning, execution, and results management. Your mission is to integrate and design high-impact Field activities (events, seminars, regional engagement), targeting call programs (individual approaches to target accounts in coordination with SDR/BDRs and external telemarketing partners), and digital campaigns (Web, SNS, email, etc.), converting them into high-quality pipeline that contributes to bookings.
As a powerful weapon for 'to Mass' communication, you will also serve as Japan Lead for digital process management, including management of the Nutanix website for Japan (.COM), SNS management, and email distribution. Working closely with Global Headquarters (HQ) and APJ teams, you will drive Best Communication by leveraging global infrastructure.
As the 'architect' of Nutanix's demand generation engine, you will have a valuable opportunity to lead 'AI-brained marketing' by leveraging AI data and advanced analytics. As a key member of our outstanding marketing community in Japan, APJ, and globally, you will work alongside world-class talent and make full use of Field activities, targeting calls, digital marketing, media syndication, SNS, and global programs to maximize reach and efficiency. You will experience the dynamism of your strategic vision driving massive pipeline growth, and find great fulfillment in growing as a strategic leader at the forefront of technology.
Your Role (Key Responsibilities)
- Pipeline Ownership: Own pipeline targets for both the Commercial business and Local Government segment, building and managing a healthy, high-velocity lead funnel.
- Integrated Marketing Execution: Plan, execute, and own outcomes for end-to-end marketing initiatives tailored to Commercial and Local Government sectors (integrating customer success stories, Field events, digital, SNS, targeting call initiatives, and regional approaches in an organic way).
- Sales & SDR Alignment: Collaborate closely with SDR teams and Sales divisions (Commercial and Local Government Sales) to build and maintain mechanisms that ensure seamless lead handoffs, target account list sharing, and follow-up calls.
- Global & Regional Alignment: Work closely with APJ program and digital leads to optimize and swiftly roll out global and regional campaigns for the Japanese Commercial and Local Government markets.
- Japan Lead for Digital: As Japan Lead for 'to Mass' communication strategy, oversee process management for the domestic website (Nutanix.com), SNS, and Mass email programs, and drive Best Communication in collaboration with HQ and APJ.
- Data & AI-Driven Optimization: Analyze campaign impact and conversion rates using Salesforce, Tableau, and AI, continuously optimizing the demand generation engine to achieve peak performance.
Who You Are (Candidate Profile & Mindset)
Market Leadership & Customer Success: Possess a strong passion for establishing Nutanix's strategic positioning to win in the Japanese market, while ensuring mutual success for both customers and Nutanix. Focus on high-impact results and mid-to-long-term strategic growth.
Extreme Ownership & Business Architect: Act as a strategic driver who takes the lead ("takes the chair") in every initiative. Rather than simply completing requests, proactively propose and design strategies, demonstrating the ownership needed to guide the team to success.
Thrive in Ambiguity: Demonstrate flexibility to adapt and embrace new ideas in undefined or rapidly changing environments without losing sight of core objectives.
Growth Mindset: Unbound by past successes or failures, maintain a high level of self-motivation to continuously expand your capabilities and embrace new challenges with agility.
Highly Collaborative: Value deep connections and synergy within the team, fostering a strong team culture through collaboration and co-creation.
Have Fun & Stay Positive: Genuinely enjoy the challenges ahead, and foster a vibrant team culture in which everyone inspires one another with a positive attitude to overcome any situation with a smile.
Tool Experience
- Salesforce / Tableau / Marketo
- Microsoft Office / Google Workspace
- Comfortable working with new IT tools, with a strong interest in AI tools and telemarketing/call management tools
Work Arrangement (Hybrid): This position follows a hybrid model that combines the benefits of remote work with the benefits of face-to-face collaboration. While the basic expectation is to work in the office at least three days per week, some teams or roles may require more frequent office attendance.
What You Can Do
As the Volume Marketing Manager for the Japanese market, you will take on a data-driven marketing role that drives scalable growth through holistic marketing strategies. In this capacity, you will serve as the driving force behind both the Commercial Sub region (mid-market/SMB) and Local Government (Public Sector) businesses, taking full responsibility for large-scale (1:Many) demand generation and pipeline creation.
Seamlessly aligned with sales targets, your mission is to lead end-to-end initiative planning, execution, and outcomes—designing and executing high-impact Field activities (events, seminars, regional engagement), targeting call programs (outbound targeted call initiatives and post-campaign follow-up calls in partnership with SDR/BDR and telemarketing agencies), and integrated digital campaigns (Web, SNS, Email)—converting leads into high-quality pipeline that directly contributes to bookings.
Concurrently, as a crucial weapon for 'to Mass' communication, you will serve as the Japan Lead for digital process management, including domestic Nutanix.com website management, SNS management, and mass email programs. Working tightly with Global Headquarters (HQ) and APJ teams, you will drive Best Communication by leveraging global platforms and tailored local execution.
As the 'architect' of Nutanix's demand generation engine, you will gain the invaluable opportunity to lead 'AI-brained marketing,' leveraging AI data and advanced analytics. As a core member of our exceptional Japan, APJ, and Global marketing community, you will collaborate with world-class talent to maximize reach and efficiency by fully utilizing Field activities, targeting calls, digital marketing, media syndication, social media, and global programs. You will find immense fulfillment in experiencing the dynamism of your strategic vision translating into massive pipeline growth, and in developing as a strategic leader at the forefront of the technology landscape.
Your Role (Key Responsibilities)
- Pipeline Ownership: Own pipeline targets for both the Commercial business and Local Government segment, building and managing a healthy, high-velocity lead funnel.
- Integrated Marketing Execution: Plan, execute, and own outcomes for end-to-end marketing initiatives tailored to Commercial and Local Government sectors (seamlessly integrating customer success stories, Field events, digital campaigns, SNS, targeting call initiatives, and regional programs).
- Sales & SDR Alignment: Collaborate closely with SDR teams and Sales divisions (Commercial and Local Government Sales) to build and maintain mechanisms for seamless lead handoffs, target account list sharing, and call follow-ups.
- Global & Regional Alignment: Work tightly with APJ program and digital leads to optimize and swiftly roll out global and regional campaigns tailored to the Japanese Commercial and Local Government markets.
- Japan Lead for Digital: Act as the Japan Lead for 'to Mass' digital communications, overseeing process management for Nutanix.com (Japan), SNS channels, and mass email initiatives in close collaboration with HQ and APJ to achieve Best Communication.
- Data & AI Optimization: Analyze campaign impact and conversion rates using Salesforce, Tableau, and AI tools, relentlessly optimizing the demand generation engine to extract peak performance.
Who You Are (Candidate Profile & Mindset)
Market Leadership & Customer Success: Possess a deep passion for establishing Nutanix's strategic positioning to win in the Japanese market, while ensuring the mutual success of both our customers and Nutanix. Focus on high-impact outcomes and mid-to-long-term strategic growth.
Extreme Ownership & Business Architect: Act as a strategic driver who takes the lead ("takes the chair") in every initiative. Rather than simply completing requests, proactively propose and design strategies, demonstrating the ownership to guide the team to success.
Thrive in Ambiguity: Demonstrate the flexibility to adapt and embrace new ideas in undefined or rapidly changing environments without losing sight of core objectives.
Growth Mindset: Unbound by past successes or failures, maintain a high level of self-motivation to continuously expand your capabilities and embrace new challenges with agility.
Highly Collaborative: Value deep connections and synergy within the team, fostering a strong team culture through collaboration and co-creation.
Have Fun & Stay Positive: Genuinely enjoy the challenges in front of you, fostering a vibrant team culture where everyone inspires each other with a positive attitude to overcome any situation with a smile.
Tool Experience
- Salesforce / Tableau / Marketo
- Microsoft Office / Google Workspace
- Comfortable working with modern IT tools and highly interested in utilizing AI tools and telemarketing/call management platforms.
Work Arrangement (Hybrid): This role follows a hybrid work model, blending the flexibility of remote work with the advantages of face-to-face collaboration. You will generally be expected to be in the office at least three days per week, though some roles or teams may require additional on-site days.