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Sr. CRM Account Executive

5 day weekFortune 100 Best '26CA$197k – CA$265kRemote · Montreal, QC, Canada

The 4-day week in Canada

About the role

Company Description

It all started under the sun of San Diego, California, in 2004, when a visionary engineer, Fred Luddy, saw the potential to transform the way we work. Today, ServiceNow is a global market leader, delivering innovative AI-enhanced technology to more than 8,100 customers, including 85% of the Fortune 500® companies. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to help organizations find smarter, faster, and better ways of working. But this is only the beginning of our journey. Join us in pursuing our goal of making the world a better place for everyone.

It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.

Join us to put AI to work for people.

Job Description

ServiceNow is looking for a Senior CRM Account Executive. You will play a key role in the market success and expansion of ServiceNow's next-generation CRM and AI products, positioning them as the essential backbone of enterprise-wide digital transformation.

Our CRM products are not simple stand-alone tools: they are built on our market-leading Service Management platform, creating a single, intelligent source of truth. This unified approach enables critical, large-scale processes, ranging from customer onboarding, complaints, fraud and dispute management, to estates, business exceptions, broker and securities dealer management, etc., to rely on uniform information, predictive AI, and unmatched operational efficiency.

What You Will Drive: CRM & AI for Strategic Success

Your mission will be to turn industry complexity into measurable business value:

  • Enterprise Strategy & Execution:

  • Account Management: Develop and implement a territory strategy focused on high-value use cases. Provide specialized, industry-specific input during account planning, ensuring that target accounts and use cases are aligned with the high ROI potential of our AI-powered CRM solutions.

  • Target and Validate CRM and AI Opportunities: Prospect and develop the pipeline in CRM accounts and grow existing CRM partnerships through consultative selling, including executive briefings (EBCs), discovery workshops, and use case pilot projects.

  • Champion Transformational Value: Collaborate with account teams, solution implementation partners, and resellers to close new sales, helping business leaders improve operational efficiency and customer experience.

  • Sales Support and Team Enablement:

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ServiceNow is looking for a seasoned CRM Account Executive to capitalize on your deep industry knowledge and proven sales record within East Canada. You will be instrumental in overseeing the market success and expansion of ServiceNow's next-generation CRM and AI products, positioning them as the essential backbone for enterprise-wide digital transformation.

Our CRM products are not just stand-alone tools; they are built upon our market-leading Service Management platform, creating a single, intelligent source of truth. This unified approach allows mission-critical, enterprise-scale processes—from customer onboarding, complaints, fraud and disputes management to decedent, trade exceptions, broker/dealer servicing, etc —to execute uniform information, predictive AI, and unmatched operational efficiency.

What You Will Drive: CRM & AI for Strategic Success

Your focus will be on converting industry complexity into measurable business value:

  • Enterprise Strategy & Execution:
  • Account Management: Develop and execute a territory strategy focused on high-value use cases. Provide critical, industry-specific input during account planning, ensuring target accounts and use cases are aligned with the high-ROI potential of our AI-driven CRM solutions
  • Target & Validate AI/CRM Opportunities: Prospect and grow pipeline in CRM greenfield accounts and grow existing CRM partnerships through consultative selling, including, but not limited to Executive Briefings (EBCs), Discovery Workshops and Use Case Pilots.
  • Champion Transformational Value: Partner with account teams and Solutions Implementation partners and resellers to close net new sales opportunities to help Enterprise leaders drive operational efficiency and a superior customer experience.
  • Sales & Team Enablement

Qualifications

To succeed in this role, you have:

  • Current residence in Greater Montreal or Quebec City, Canada

  • Professional proficiency in English and French

  • More than 7 years of experience selling enterprise software within a large, matrixed account team

  • More than 7 years of experience demonstrating and articulating the business value and ROI of CRM solutions to win complex deals

  • Experience integrating AI into work processes, decision-making, or problem-solving, or deep reflection on how to do so. This may include using AI-powered tools, workflow automation, analyzing AI-generated data, or exploring the potential impact of AI on the function or the industry

  • Willingness to travel 30-50% of the time

Qualifications

To be successful in this role you have:

  • Currently based in Greater Montréal or Québec City, Canada

  • Professional fluency in English and French

  • 7+ years of experience selling enterprise software within a large, matrixed account team environment

  • 7+ years of experience building and articulating the business value and ROI of CRM solutions to win complex deals

  • Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry.

  • Ability to travel 30–50%

    For positions in this location, we offer a base pay of $265,300 - $197,300 CAD, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs.

    Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories assigned to ServiceNow employees based on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance.

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.

From Fortune. ©2025 Fortune Media IP Limited. All rights reserved. Used under license.

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance.

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.

From Fortune. ©2026 Fortune Media IP Limited. All rights reserved. Used under license.

About ServiceNow

AI platform for enterprise workflow automation (the Now Platform).

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