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Applications close October 30th, 2026
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Merck

Senior Specialist, Business Insights & Analytics

5 day weekGenerous PTOHybrid · Ho Chi Minh City, Ho Chi Minh, Vietnam

Job Description

Role Summary

The Senior Specialist, Business Insights & Analytics(BIA)is a strategic analytics partner supporting commercial, marketing, and omnichannel decision-making across priority therapeutic areas. This role transforms complex internal and external data into clear, actionable insights that shape brand strategy, customer engagement, sales effectiveness, and business performance.

Acting as a data translator, the Senior Specialist BIA bridges business needs with analytics, data science, market research, and technology teams. The role contributes actively to a data-driven culture, ensures alignment with global analytics frameworks, and may mentor junior analysts while collaborating within the international BIA community.

Primary Responsibilities

1. Business & Commercial Insights

  • Analyze current and historical performance data to identify trends, opportunities, and risks across brands, campaigns, customers, and channels.

  • Provide fact-based recommendations to support marketing strategy, sales execution, forecasting, and omnichannel effectiveness.

  • Translate complex analytics into clear narratives tailored to senior and nontechnical stakeholders.

  • Deliver ad-hoc analyses to support strategic and operational decision making.

2. Performance Measurement & Reporting

  • Contribute to the design of dashboards and standard reports tracking KPIs related to brand performance, sales force effectiveness, and customer engagement.

  • Ensure consistency and robustness of KPIs across therapeutic areas and functions.

  • Monitor campaign, brand, and omnichannel performance, highlighting insights and opportunities.

  • Continuously improve reporting processes in collaboration with IT, global teams, and external partners.

3. Advanced Analytics & Synthesis

  • Leverage advanced analytics outputs (e.g. forecasting, segmentation, spend optimization) to enrich insights and recommendations.

  • Partner closely with Data Science teams to contribute to or interpret predictive models when relevant.

  • Support business planning and forecasting accuracy through analytical input and scenario analysis.

  • Identify and integrate new data sources such as primary or secondary Market Research.

  • Partner with IT, Data Stewards, and external providers to ensure data quality, integrity, and governance.

  • Support compliant data usage in line with local and global policies (e.g. GDPR, market research standards).

4. AI-Enabled Productivity & Insights

  • Embraces AI as a core capability and proactively identifies opportunities to apply AI solutions to business challenges and operational processes.

  • Champions the responsible adoption of AI, balancing innovation with governance, compliance, and ethical considerations.

  • Uses AI tools to augment analysis, decision-making, content development, and workflow execution, improving team productivity and business impact.

  • Contributes to and supports the design and implementation of AI-enabled solutions that deliver measurable value and accelerate business outcomes.

5. Cross-Functional Collaboration & Enablement

  • Act as a trusted analytics partner to Marketing,  Sales and DHH Capabilities Enablement teams.

  • Collaborate within the global BIA community to share best practices and ensure strategic alignment.

  • Contribute to data literacy initiatives and mentor junior analysts where applicable.

Qualifications & Experience

  • Master’s degree in Business, Economics, Statistics, Data Science, or related field

  • 5+ years in analytics or data analysis (regulated industry preferred)

  • Commercial, marketing, or sales support experience required; pharma/healthcare a plus

  • Advanced skills with Excel, SQL, Tableau, Power BI; Python/R knowledge is beneficial

  • Working knowledge of AI and Generative AI technologies, including responsible and compliant use within a business environment.

  • Experience leveraging AI tools to improve productivity, analysis, content development, and decision-making.

  • Ability to interpret complex data, deliver actionable insights, and communicate effectively

  • Strategic problem solver with strong business acumen and storytelling skills

  • Collaborative team player experienced across business and technical teams

  • Adaptable and willing to learn new tools and approaches

  • Professional English for global collaboration is required; fluency in local language is preferred

Required Skills:

Advanced Analytics, Business Analysis, Complex Analysis, Customer Engagement, Data Literacy, Governance Management, Measurement Reporting, Predictive Analytics, Program Management, Stakeholder Relationship Management

Preferred Skills:

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Search Firm Representatives Please Read Carefully

Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.  No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status:

Regular

Relocation:

VISA Sponsorship:

Travel Requirements:

Flexible Work Arrangements:

Hybrid

Shift:

Valid Driving License:

Hazardous Material(s):

Job Posting End Date:

10/31/2026

*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.

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