Senior Product Analyst at Experian

Company Description

MORE THAN A PAYMENT MACHINE, MORE THAN A DIGITAL ACCOUNT: a complete solution for our customers, a business made of people, for people.

We were born with the purpose of improving lives, sharing dreams and achievements. We do this through innovative solutions that transform, with simplicity and efficiency, the financial management of people and businesses.

And now, we are part of Serasa Experian: together we are creating a better future for everyone, expanding opportunities here and now. In addition to our customized solutions for businesses, we are also working hand in hand with Serasa on solutions for the end consumer that carries out a series of initiatives that contribute to the education, management and financial empowerment of the population. Through the Serasa platform, we enable the offering of the Serasa Digital Account, which is a payment account that allows consumers to make various payments, including for debt negotiations on Serasa Limpa Nome, quickly and securely.

Here at PagueVeloz we want to do things differently, be disruptive, welcoming and attracting entrepreneurs and showing that the financial market can indeed be: less bureaucratic, slow, outdated and much less complicated. For this, we are building a strong, diverse team unafraid of challenges. Here diversity is an ally of transformation. That's why we encourage and welcome applications from professionals who are: women, people: Black, Indigenous, Asian and/or multiracial, members of the LGBTQIANPN+ community, PwD and people in vulnerable situations.

Liked it? Then come tell new stories and be part of #TimeVeloz too.

Job Description

We are looking for a Senior Product Analyst II to work on the construction, evolution and continuous improvement of digital products, supporting discovery processes, data analysis, opportunity prioritization and results tracking.

This person will work in partnership with Product Managers, UX, Data, Technology and business areas to transform real customer and user problems into hypotheses, experiments, learnings and product initiatives with measurable impact.

Key Responsibilities Discovery and problem understanding

Support continuous discovery processes, participating in user research, data analysis, interviews, tests and hypothesis validation.
Help structure problems and opportunities, contributing to clarity of the pain point, impacted audience, expected value and risks involved.
Participate in the construction of experiments, prototypes, MVPs, pilots and rapid tests for solution validation.
Contribute to the definition of success criteria and metrics for tracking initiatives.
Work together with UX Research, Data, Product and Technology to consolidate learnings and generate actionable insights.
Organize discovery information, benchmarks, customer feedback and usage data to support decision-making.

Product strategy and analysis

Support the construction and evolution of product strategy, connecting user needs, business goals and technical capabilities.
Contribute with market analysis, trends, competition and user behavior to identify opportunities.
Support the construction of strategic materials, such as opportunity maps, prioritization matrices, impact analyses and feasibility studies.
Translate findings and data into clear recommendations for product evolution and roadmap prioritization.
Support the development of business cases, impact estimates and analyses related to revenue, experience, cost, efficiency and risk.

Execution connected to strategy

Support backlog prioritization, ensuring connection between identified problems, strategic objectives and expected value.
Monitor the progress of initiatives with technology, UX, data and business teams.
Monitor KPIs and product indicators, identifying deviations, improvement opportunities and learnings.
Support post-launch analyses, evaluating results obtained against defined hypotheses and metrics.
Contribute to the documentation of requirements, learnings, decisions and success criteria.
Facilitate alignment between areas, ensuring clarity on context, objectives, scope and impact of initiatives.

Qualifications

Previous experience in Product, Product Analysis, Business Analysis, Growth, CX, Data or related areas.
Practical knowledge in product discovery, including user research, testing, experimentation, hypotheses and problem framing.
Good analytical ability to interpret metrics, data, funnels, user behavior and product indicators.
Experience supporting requirements definition, backlog prioritization and tracking of digital initiatives.
Ability to communicate analyses, learnings and recommendations to technical and business stakeholders.
Experience with B2C digital products or large-scale platforms will be considered a differential.
Experience in the financial ecosystem, credit, collections, scoring or data will be considered a differential.
Knowledge in experimentation, growth, behavioral analysis or journey optimization will be considered differentials.

Desired Requirements

Experience in digital journey analysis, conversion funnels or user behavior.
Basic knowledge in SQL or analytics tools.
Experience with A/B testing, prototypes, pilots or product experiments.
Experience in agile teams and working closely with technology squads.
Ease in building executive presentations, comparative analyses and decision support materials.

Additional Information

Experian is a global data and technology company that drives opportunities for people and businesses around the world. We operate in various markets, such as financial services, health, automotive, agribusiness, insurance, among others. Experian invests in people and new advanced technologies to unlock the power of data. We have an incredible team of 25,200 employees in 32 countries.

Our uniqueness is valuing yours. Experian's culture, centered on people, inclusive and purpose-driven, is recognized by various awards — including World's Best Workplaces™ 2025 (Top 25 global from Fortune) and Great Place To Work™ in 26 countries, among others. Check out Experian Life on social media or explore our careers website to understand why. Experian is also proud to be an employer that promotes equal opportunities and affirmative action. If you have any disability or need that requires accommodation, please let us know as soon as possible.

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Let's grow together! We want to truly contribute to the growth of those around us. Our Purpose? Improve lives, share dreams and achievements.