Are you ready to dive into the world of cutting-edge video game development? Headquartered in Montreal, Behaviour Interactive is at the forefront of the gaming industry, crafting unforgettable experiences across PC, console, and mobile platforms. We're a dynamic, independent studio of over 1200 passionate employees, with studios in Toronto (Behaviour Toronto), Rotterdam (Behaviour Rotterdam) and in the UK (Behaviour UK–North & South). Our day to day revolves around two core business focuses: Services and Original Games. Our Services team collaborates with gaming and entertainment giants like Disney, Sony, Activision, and Nintendo, delivering exceptional work-for-hire development and pioneering immersive location-based entertainment (LBE). Meanwhile, our Original Games unit pushes our creative limits, with our signature IPs, including the iconic Dead by Daylight. Join us and be a part of the future of interactive entertainment!
At Behaviour Interactive, we believe in giving everyone a fair shot. We embrace a diverse and creative environment where everyone is celebrated. We value folks of all ages, sex, ethnicity, colour, ethnic or national origin, religion, sexual orientation, gender identity, civil status, disability, or any other protected characteristics as per applicable law.
The Senior Brand Director oversees high impact marketing initiatives for Dead by Daylight, shaping the global strategy and elevating the brand's presence worldwide. Reporting directly to the Head of Marketing, this role partners closely with them to define strategic priorities and drive cohesive long-term planning.
This role leads and empowers the Brand and Social teams, ensuring strong cross-functional collaboration, strategic clarity, and creative excellence. The Senior Brand Director mentors marketing leaders, drives alignment across departments, and influences executive decision-making to maximize opportunities and achieve overall business goals. This role requires strong leadership capabilities, a collaborative mindset, and an ability to navigate both high-level strategic planning and hands-on execution oversight.
In this role you will: • Own and evolve the global brand strategy for Dead by Daylight, ensuring consistency across positioning, identity, messaging, and player experience. • Elevate brand awareness worldwide by championing innovative marketing initiatives, formats, platforms, and partnerships. • Lead and support the Brand and Social teams, fostering creative excellence, accountability, and strategic clarity. • Oversee the global social media strategy, defining channel-specific approaches to engage diverse player audiences. • Drive strong cross-functional alignment with Product, Creative, Community, Influencer, and Marketing teams. • Influence executive decision-making through clear, insight-driven recommendations grounded in data and market understanding.
What we are looking for: • Extensive experience leading global brand strategy for a large-scale consumer, entertainment, or live service brand. • Strong expertise in brand positioning, identity systems, and multi-channel storytelling. • Proven experience managing and developing senior marketing leaders and high-performing teams. • Ability to translate analytics, social listening, and brand health metrics into strategic direction. • Solid understanding of creative production workflows across video, art, and social content. • Strong leadership presence, collaboration skills, and comfort operating at both strategic and execution levels.
In this role, you will: • Define and evolve the global brand strategy for Dead by Daylight, ensuring consistency in positioning and player experience. • Increase brand awareness worldwide through innovative and impactful marketing initiatives. • Lead and mobilize the Brand and Social teams by fostering creative excellence and strategic alignment. • Oversee the global social media strategy by adapting approaches according to platforms and audiences. • Ensure close collaboration with Product, Creative, Community, Influencer, and Marketing teams. • Influence executive decisions using clear analysis grounded in data and market trends.
What we are looking for: • Significant experience in global brand strategy for a large-scale brand or live service product. • Recognized expertise in brand positioning, multi-channel storytelling, and community engagement. • Solid experience in managing and developing marketing leaders. • Strong ability to interpret data, analytics, and social listening to guide strategy. • Good understanding of creative production processes (video, art, social content). • Mobilizing leadership, collaborative spirit, and comfort navigating between strategic vision and execution.
The Senior Brand Director oversees high-impact marketing initiatives for Dead by Daylight, shaping the global strategy and strengthening the brand's presence internationally. Reporting directly to the Head of Marketing, this role collaborates closely with them to define strategic priorities and ensure cohesive long-term planning.
This role leads and mobilizes the Brand and Social teams, fostering strong cross-functional collaboration, strategic clarity, and creative excellence. The Senior Brand Director supports marketing leaders, ensures alignment across departments, and influences executive decisions to maximize opportunities and achieve overall business objectives. This position requires strong leadership skills, a collaborative mindset, and the ability to navigate between high-level strategic planning and concrete execution oversight.
Ready to dive into the world of cutting-edge video game development? Based in Montreal, Behaviour Interactive is a major player in the gaming industry, creating unforgettable experiences on PC, console, and mobile. We're a dynamic independent studio with over 1200 passionate employees, and we have studios in Toronto (Behaviour Toronto), Rotterdam (Behaviour Rotterdam), and the United Kingdom (Behaviour UK–North & South). We focus on two main areas: Services and Original Games. Our Services team collaborates with gaming and entertainment giants like Disney, Sony, Activision, and Nintendo, delivering top-tier work-for-hire development and innovating in immersive location-based entertainment (LBE). Meanwhile, our Original Games unit pushes the limits of our creativity with our iconic IPs, like the famous Dead by Daylight. Join us and be part of the future of interactive entertainment!
At Behaviour Interactive, we believe in equal opportunities for everyone and celebrate the diversity of people, perspectives, and ideas. It's therefore important to us to work with talent from all backgrounds, regardless of age, sex, ethnicity, colour, ethnic or national origin, religion, sexual orientation, gender identity, family status, disability, or any other characteristic protected by applicable laws.