Company Description
Experian is a global data and technology company that empowers people and businesses around the world to thrive. We operate in many markets, such as financial services, healthcare, automotive, agribusiness, insurance, and others. Experian invests in people and in advanced new technologies to unlock the power of data. We have an incredible team of 25,200 employees in 32 countries.
Our uniqueness is valuing yours. Experian's culture, which is people-centered, inclusive and purpose-driven, is recognized by various awards, including World's Best Workplaces™ 2025 (Fortune's global Top 25) and Great Place To Work™ in 26 countries, among others. Check out Experian Life on social media or explore our careers site to understand why. Experian is also proud to be an employer that promotes equal opportunity and affirmative action.
Job Description
In the ECS marketing area, you will find a machine with several in-house teams such as strategy, creative, content, PR, social, research, paid media, and CRM, which together are responsible for the brand's communication. The strategy team is today the heart of marketing, drawing up long- and short-term plans that help orchestrate the macro communication deliverables.
We are looking for a communication specialist with an analytical eye, cultural repertoire and strong ability to turn data, signals and consumer behavior into strategic communication directions. The candidate will work in the marketing strategic planning area at Serasa as the technical reference for the team, ensuring the consistency, quality and evolution of brand narratives, as well as communication plans based on the roadmap from external stakeholders (products, bizdev).
What we expect:
- Knowledge of data and market analysis, research methodologies, storytelling, communication frameworks and performance KPIs
- · Tactical execution vision to ensure delivery of the proposed plans together with the in-house teams
- Analytical and communicative profile
- Strategic and consultative outlook, with autonomy to conduct analyses and propose directions;
- Written and verbal communication, with the ability to build narratives, defend points of view and present recommendations clearly;
Responsibilities:
- Understand product strategies and align them with the communication and marketing strategy
- Develop, together with the team, strategic brand and product communication papers through data analysis, hypotheses and research
- Prepare, together with the team, marketing briefings with insights for the in-house teams, following the annual calendar objectives
- Monitor the performance of strategies with the data and product areas, ensuring the quality and consistency of what was proposed
- Work closely with multidisciplinary teams, contributing strategic vision to campaign construction, narratives, planning and brand opportunities;
- Support the building of frameworks, analyses and processes that strengthen the strategy and intelligence area;
Qualifications
- Analytical profile
- Communicative
- Proactive
- Strategy
- Communication
- Product
Additional Information
Serasa Experian is much more than you imagine. With the purpose of creating a better future by expanding opportunities for people and businesses, in Brazil we are more than 4,000 people working across various teams and specialties. Here, every skill and diversity complements each other, and you can work on what you love most. We are committed to building an inclusive culture and an environment where people can balance their career with their personal commitments and interests, valuing well-being.
We are dedicated to being one of the best and most innovative companies to work for in the country, enabling incredible experiences and careers for our people. Our strong people-first approach is recognized externally through various market certifications: we were awarded by Great Place To Work™ in 24 countries and by the international Top Employers certification, and we are also recognized as one of the best companies for young professionals and have a rating of 4.6 on Glassdoor. Each recognition tells us that we are on the right path, providing an increasingly better work environment for our talent.
Experian Careers - Creating a better tomorrow together
Find out what its like to work for Experian by clicking here