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Nexton

Head of Revenue Marketing (Field & Demand Generation)

4 × 8hr days100% payRemote · USA

The 4-day week in United States

This is a remote position.

Role Overview

Nexton is a U.S.-based, profitable B2B technology services company building a bridge between the world's most ambitious technology companies and exceptional engineering talent in Latin America. Our mission goes beyond staffing. By creating access to high-quality, global opportunities, we help talented engineers in the region learn, grow, and build world-class careers. Over time, many of them go on to lead teams, start companies, and create a compounding economic and social impact across Latin America.

We are hiring a Head of Revenue Marketing (Field & Demand Generation) to play a critical role in scaling that mission. By building a high-touch, relationship-driven demand engine, this role directly influences how many opportunities we can create and how much impact we can have in the region.

This is a senior individual contributor (IC) role. You will be the sole owner and hands-on executor of all revenue marketing programs, with no direct reports. You will operate with significant autonomy, acting as a mini-CMO for revenue marketing while working in tight partnership with Sales and company leadership. This is not a brand marketing role and not a people management role. Your mandate is simple and high-bar: create qualified pipeline that converts to revenue.

This role is based in theUS and requires regular in-person engagement with prospects, customers, and partners.

Responsibilities

You will personally design, execute, and optimize all programs below. This is a one-person function run in tight partnership with Sales.

Field Marketing & Events (Primary Lever)

  • Build and execute a Bay Area–led, multi-city field marketing strategy (SF, Peninsula, South Bay, Seattle, LA, NY, Austin)

  • Own high-impact formats:

    • Executive dinners and founder-led events

    • Small, curated roundtables for senior technical leaders (VP Eng, CTO)

    • Office visits and relationship-driven touchpoints

  • Own events end-to-end: strategy, guest list, execution, follow-up, and pipeline attribution

Executive & Account-Based Programs

  • Design account-based field programs for high-value target accounts

  • Run hospitality programs that keep Nexton top of mind with executives

  • Coordinate thoughtful gifting, handwritten notes, and milestone-based outreach (fundraising, leadership changes)

Signal-Based Demand Generation

  • Build playbooks triggered by high-intent signals:

    • Fundraising announcements

    • Engineering hiring activity

    • Org changes at target accounts

  • Execute differentiated outreach (events, executive invites, curated experiences)

  • Avoid low-quality outbound; every touch should feel intentional and senior

Experimentation & Revenue Impact

  • Run a steady cadence of new demand generation experiments (approximately one per month), each with clear hypotheses, success metrics, and learnings

  • Define hypotheses, success metrics, and ROI upfront

  • Scale what works, kill what doesn't

  • Operate with real budget ownership and high accountability

Sales Alignment

  • Partner tightly with Sales to convert engagement into pipeline

  • Ensure fast, disciplined follow-up on all field-sourced leads

  • Track influence on pipeline, conversion rates, and revenue

What Success Looks Like

  • Consistent creation of qualified, sales-accepted pipeline

  • Strong executive attendance and engagement at events

  • Clear attribution between programs and revenue outcomes

  • Sales trusts and prioritizes field-generated leads

  • Field marketing becomes a repeatable growth engine

Requirements

Requirements

  • 6+ years in field marketing and events for B2B technology companies, owning programs end to end

  • An established, active community of senior engineering leaders (VP Eng, CTO, founders). You know who to call, what event to create, and you are confident the right people will show up

  • A consistent event cadence, roughly monthly, with repeat attendance from people who come back, not one-off turnout built from cold lists handed over by Sales

  • Proven track record owning pipeline as a senior IC, with clear attribution from programs to revenue

  • Based in or near the San Francisco Bay Area, Seattle, Austin, New York, or Los Angeles, with regular in-person engagement with prospects, customers, and partners.

  • High-energy, hands-on executor who thrives in ambiguous environments and works directly with founders and sales leadership

  • Prefers ownership and execution over people management

Nice to have

  • Signal-based demand generation playbooks (fundraising, engineering hiring activity, org changes)

  • Account-based programs for high-value target accounts

  • Structured experimentation cadence with hypotheses, success metrics and ROI

  • Experience in recruiting, staffing or engineering services

What We Value

At Nexton, our values shape how we build, decide, and grow together:

  • We drive efficiency through data — Insights guide our actions and help us continuously improve.

  • We succeed when our customers succeed — We move fast, stay adaptable, and aim to exceed expectations.

  • We are proudly accountable — We take ownership and focus on solutions, not blame.

  • We do the right thing — Integrity and transparency guide how we communicate and collaborate.

  • We unite as one team — We support each other and celebrate wins together. Clear communication keeps us aligned.

Benefits

  • 4-day work week

  • 2 Weeks PTO

  • 1 Week Sick Leave

  • December Holidays Break

  • Maternity & Paternity Leave

  • Crypto Payment in USDT (Optional)

  • Many more!

Apply now