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Nexton

Head of Revenue Marketing (Field & Demand Generation)

4 × 8hr days100% payOnsite · San Francisco, CA, USA

This is a remote position.

Role Overview

Nexton is a U.S.-based, profitable B2B technology services company building a bridge between the world’s most ambitious technology companies and exceptional engineering talent in Latin America.

Our mission goes beyond staffing. By creating access to high-quality, global opportunities, we help talented engineers in the region learn, grow, and build world-class careers. Over time, many of them go on to lead teams, start companies, and create a compounding economic and social impact across Latin America.

We are hiring a Head of Revenue Marketing (Field & Demand Generation) to play a critical role in scaling that mission. By building a high-touch, relationship-driven demand engine, this role directly influences how many opportunities we can create and how much impact we can have in the region.

This is a senior individual contributor (IC) role. You will be the sole owner and hands-on executor of all revenue marketing programs, with no direct reports. You will operate with significant autonomy, acting as a mini-CMO for revenue marketing while working in tight partnership with Sales and company leadership.

This is not a brand marketing role and not a people management role. Your mandate is simple and high-bar: create qualified pipeline that converts to revenue.

This role is based in the San Francisco Bay Area and requires regular in-person engagement with prospects, customers, and partners.

Responsibilities:

You will personally design, execute, and optimize all programs below. This is a one-person function run in tight partnership with Sales.

  • Field Marketing & Events (Primary Lever)

    • Build and execute a Bay Area–led, multi-city field marketing strategy (SF, Peninsula, South Bay, Seattle, LA, NY)

    • Own high-impact formats:

      • Executive dinners and founder-led events

      • Small, curated roundtables for senior technical leaders (VP Eng, CTO)

      • Office visits and relationship-driven touchpoints

    • Own events end-to-end: strategy, guest list, execution, follow-up, and pipeline attribution

  • Executive & Account-Based Programs

    • Design account-based field programs for high-value target accounts

    • Run hospitality programs that keep Nexton top of mind with executives

    • Coordinate thoughtful gifting, handwritten notes, and milestone-based outreach (fundraising, leadership changes)

  • Signal-Based Demand Generation

    • Build playbooks triggered by high-intent signals:

      • Fundraising announcements

      • Engineering hiring activity

      • Org changes at target accounts

    • Execute differentiated outreach (events, executive invites, curated experiences)

    • Avoid low-quality outbound; every touch should feel intentional and senior

  • Experimentation & Revenue Impact

    • Run a steady cadence of new demand generation experiments (approximately one per month), each with clear hypotheses, success metrics, and learnings

    • Define hypotheses, success metrics, and ROI upfront

    • Scale what works, kill what doesn’t

    • Operate with real budget ownership and high accountability

  • Sales Alignment

    • Partner tightly with Sales to convert engagement into pipeline

    • Ensure fast, disciplined follow-up on all field-sourced leads

    • Track influence on pipeline, conversion rates, and revenue

What Success Looks Like

  • Consistent creation of qualified, sales-accepted pipeline

  • Strong executive attendance and engagement at events

  • Clear attribution between programs and revenue outcomes

  • Sales trusts and prioritizes field-generated leads

  • Field marketing becomes a repeatable growth engine

Requirements

• 8+ years in field marketing and events for B2B technology companies, owning programs end to end

 • An established, active community of senior engineering leaders (VP Eng, CTO, founders) in the Bay Area tech ecosystem. You know who to call, what event to create, and you are confident the right people will show up

 • A consistent event cadence, roughly monthly, with repeat attendance from people who come back, not one-off turnout built from cold lists handed over by Sales

 • Proven track record owning pipeline as a senior IC, with clear attribution from programs to revenue

 • Based in the San Francisco Bay Area, with regular in-person engagement with prospects, customers and partners

 • High-energy, hands-on executor who thrives in ambiguous environments and works directly with founders and sales leadership

 • Prefers ownership and execution over people management

Nice to have

• Signal-based demand generation playbooks (fundraising, engineering hiring activity, org changes)

 • Account-based programs for high-value target accounts

 • Structured experimentation cadence with hypotheses, success metrics and ROI

 • Experience in recruiting, staffing or engineering services

What We Value

At Nexton, our values shape how we build, decide, and grow together:

  • We drive efficiency through data — Insights guide our actions and help us continuously improve.

  • We succeed when our customers succeed — We move fast, stay adaptable, and aim to exceed expectations.

  • We are proudly accountable — We take ownership and focus on solutions, not blame.

  • We do the right thing — Integrity and transparency guide how we communicate and collaborate.

  • We unite as one team — We support each other and celebrate wins together. Clear communication keeps us aligned.

Benefits

  • 4-day work week

  • 2 Weeks PTO

  • 1 Week Sick Leave

  • December Holidays Break

  • Maternity & Paternity Leave

  • Crypto Payment in USDT (Optional)

  • Many more!

Apply now