Growth Marketeer

Are you someone who won't settle for "it seems to work", but is only satisfied when the data truly proves what impact you're having? Not just going along, but helping build a company that is becoming four times as big. As a Growth Marketeer at Nmbrs you dive deep into the numbers, continuously experiment with campaigns and flows, and make sure our growth stays firmly grounded and optimised!

Time to grow. Time to thrive.

We are Nmbrs. We build smart business software that removes unnecessary complexity for small and medium-sized business owners and the professionals who support them. Nmbrs brings together four established product organisations —Payroll, Accounting, Invoicing and Reporting— with teams in the Netherlands, Sweden and Portugal.

We are one brand with a shared ambition, while continuing to work from the expertise and strength of our own organisations. We combine our strengths where that makes sense, and keep teams, expertise and decision-making close together.

For this role you will work at Nmbrs Invoicing in Eersel. You will work closely with your direct colleagues at this location and with our colleagues in Portugal, while also being part of the broader Nmbrs organisation.

Your role

As a Growth Marketeer at Nmbrs Invoicing you are the driving force behind our data-driven growth. You are responsible for making visible, testing and optimising our entire marketing and conversion funnel. You look beyond impressions and clicks and dive deep into the data to understand and improve the entire customer journey (from first channel to conversion). In this you move effortlessly between data analysis, A/B testing, behavioural personalisation and tracking, and you work closely with development for maximum results.

Specifically, you will:

• Make data and impact visible: you make the impact of channels, campaigns and flows visible, from click to conversion, and dive into the data to discover what really works;

• Continuously test & optimise: you continuously test, learn and tweak based on what the numbers tell you. You do this for advertisements within advertising platforms (Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads, TikTok Ads and new channels such as ChatGPT), on our website (HubSpot) and in email flows. You adjust bids, audiences, creatives and budgets based on what truly converts;

• CRO & experiments: you run A/B tests and CRO experiments to step by step get more out of every page and flow;

• Behavioural personalisation: you personalise flows based on user behaviour to increase conversion;

• Tracking & tech: you understand our data and tracking thoroughly and are the link with development when something can be improved.

Your impact

With your work you ensure that every euro and every hour we spend on marketing demonstrably contributes to the growth of Nmbrs Invoicing. You look beyond clicks and impressions, map out the complete customer journey and ensure that decisions about channels, campaigns and budgets are based on what the data truly shows.

For example, when you see that a campaign generates many trial accounts but few paying customers, you dive into the data to find out where things go wrong. You set up an experiment, adjust audiences, creatives or the onboarding flow and measure the effect. If the tracking turns out not to be watertight, you work with development to fix this structurally. In this way you shift budget and attention step by step towards what demonstrably converts.

In addition, you help build the foundations for our growth. With reliable tracking, a sharp testing culture and flows that respond to user behaviour, you ensure that we not only grow faster but also smarter. In this way your work directly influences how Nmbrs Invoicing grows in the coming years into a company that is four times as big

Your profile

You are genuinely curious, analytically excellent and data-driven. You combine a hands-on mentality with a strong drive to make processes and results smarter every day.

In addition, you have:

• At least HBO working and thinking level and 7 years of experience as a growth marketeer or online marketeer (experience within SaaS is a plus);

• Demonstrable experience with testing and optimising within campaigns, website and flows (A/B testing, CRO);

• Demonstrable hands-on experience with setting up, managing and optimising campaigns on advertising platforms such as Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads and TikTok Ads. Experience with emerging channels such as advertising in ChatGPT is a plus;

• Strong knowledge of tracking and data analysis (GA4, Google Tag Manager, UTMs/click IDs) and you understand how server-side tracking works, or have the drive to quickly make it your own;

• Experience with personalising flows based on user behaviour (for example in email or in-app);

• Experience with HubSpot is a plus;

• A strong AI mindset: you are curious about AI tools and see opportunities to make your work smarter with them;

• Strong analytical skills and a hands-on attitude: you are not afraid to dive into the data and technology yourself.

What we offer

• A gross salary of €4.500 – €5.750 gross per month based on a full-time working week, depending on your knowledge and experience;

• 28 holiday days per year for a full-time employment;

• A pension scheme with a 10% employer contribution;

• A vitality scheme of €25 net per month and extra benefits via a.s.r. Vitality;

• Plenty of room for personal development;

• A close team with a strong sense of togetherness and cosy Friday afternoon drinks, including our monthly SnackVrijdag;

• An inspiring workplace in Eersel, a close and friendly team with a strong sense of togetherness. On Fridays we finish a little earlier and welcome the weekend together with a cosy Friday afternoon drink.

Application process

1. Application received Confirmation directly by email.

2. Phone introduction A phone introduction with our HR Officer / Recruiter.

3. First interview You come to our office in Eersel and have a conversation with two people from our marketing department.

4. Final interview A last conversation about the role, your ambitions and what a possible collaboration could look like.