GW Engineering seeks a Digital Multimedia Specialist to advance the strategic mission of the School of Engineering and Applied Science by creating and collecting content to share our stories and messages across a variety of multimedia platforms. Working collaboratively with the Director of Communications and Marketing, the MarCom team and other stakeholders, the Digital Multimedia Specialist works to elevate the academic reputation, enrollment efforts, alumni engagement, research enterprise, and connect the GW Engineering community of students, faculty, staff and alumni with high-quality visual information and experiences.
Graphic design, video and photo capture, and editing are key elements of this position. They plan and implement visual storytelling that engages key internal and external audiences, creating and amplifying authentic and inclusive brand-reaffirming messages and thought leadership. The individual creates and implements a strategic social media calendar, developing content that amplifies timely and appropriate messages to key audiences through key media. They manage software and digital filing/ sharing of content. Core relationships within the school include the Dean’s office, the marketing and communications team, administrative colleagues across academic departmental leadership, graduate enrollment and admissions, undergraduate enrollment and admissions, student-facing roles and Development and Alumni Relations. Within the university, this role collaborates with GW Creative Services and GW Advertising, and other departments to produce visual storytelling.
The position reports to the Director of Communications and Marketing and should specialize in visual/creative content creation and provide strategic vision associated with creation of marketing deliverables used in print, web and multimedia applications throughout the school of engineering. The role performs other related duties as assigned. The omission of specific duties does not preclude the supervisor from assigning duties that are logically related to the position.
Additional Responsibilities are:
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Plans and implements through visual storytelling that engages key internal and external audiences, creating and amplifying authentic and inclusive brand reaffirming messages and thought leadership.
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Plans and manages through execution, graphic design and video production for the school in a creative, collaborative and inclusive team environment.
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Strategizes and executes on a timeline, co-managing the content calendar, collaborating with team members managing social media, web and other earned and owned media.
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Manages software and digital filing/ sharing of content, recommending software and equipment as needed.
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Measures outcomes to determine future shifts in creative direction, strategy, and tactics.
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Oversees graphic design, content capture and editing, communications and multimedia to achieve department’s goals and maintain consistency across offices and departments.
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Regularly will capture content with school equipment (photo, video, audio) to leverage content production.
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Follow the AP Style Guide, the GW Brand Guide and integrate brand personality as appropriate; and manage permissions for displaying personas in the content.
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Perform in a hybrid position located within the GW School of Engineering and Applied Science in Washington, D.C., just two blocks from the Foggy Bottom Metro (Orange, Silver, Blue) and collaborate with the GW Marketing and Communications team located a few blocks away in “Western Market” at 2000 Pennsylvania Ave.
Performs other work-related duties as requested. The omission of specific duties does not preclude the lead from assigning duties that are logically related to the position.