Company Description
Serasa Experian is Brazil's first and largest Datatech company. A leader in intelligence solutions for risk and opportunity analysis, with a focus on credit journeys, authentication, and fraud prevention. With cutting-edge technology, innovation, and the best talent, it transforms the uncertainty of risk into the best decision, helping people achieve their dreams and companies of all sizes and segments to thrive.
We have 22,000 people operating in 32 countries and every day we are investing in new technologies, talented professionals, and innovation to help all our clients maximize every opportunity. With corporate headquarters in Dublin, Ireland, Experian is listed on the London Stock Exchange (EXPN) and is part of the FTSE 100 index.
Job Description
We are looking for a Mid-Level Data Analyst to work in the B2B Corporate Clients CRM area. This professional will be a key player in transforming data into actionable strategies, supporting customer relationship decisions and contributing directly to revenue generation. A proactive professional, results-oriented and with a strong sense of ownership, capable of acting strategically and operationally in the evolution of data-driven CRM.
Qualifications
What we are looking for in you:
Mandatory requirements:
- SQL knowledge for data extraction and manipulation.
- Python knowledge for data analysis.
- Experience with database segmentation and performance analysis.
- Excel proficiency.
Differentials:
- Use of AI applied to personalization and campaign optimization
- Experience with tools such as SalesForce and Databricks
- Experience with A/B testing and optimization methodologies
- Experience in data analysis applied to CRM, marketing, or customer relationship management.
Essential competencies:
- Strong analytical capacity to generate deep customer understanding
- Ability to transform data into decisions and personalized experiences
- Capacity to connect CRM indicators with business results (revenue and engagement)
- Investigative and questioning profile
- Good communication skills to translate data into clear and actionable narratives
What will be your main responsibilities:
- Develop strategic segmentations for CRM campaigns, ABM initiatives, and NPS research
- Plan, execute, and analyze A/B tests, generating continuous learning
- Translate analytical insights into clear action plans with CRM, Marketing, and Sales teams
- Measure the impact of initiatives, connecting CRM results to revenue generation, as well as identifying opportunities to optimize actions
- Evolve the use of data for experience personalization, including the application of artificial intelligence
Additional Information
Experian is a global data and technology company that drives opportunities for people and businesses around the world. We operate in diverse markets, such as financial services, healthcare, automotive, agribusiness, insurance, among others. Experian invests in people and new advanced technologies to unlock the power of data. We have an incredible team of 25,200 employees in 32 countries.
Our uniqueness is valuing yours. Experian's culture, centered on people, inclusive and purpose-driven, is recognized by various awards — including World's Best Workplaces™ 2025 (Top 25 global by Fortune) and Great Place To Work™ in 26 countries, among others. Check out Experian Life on social media or explore our careers website to understand why.
Experian is also proud to be an employer that promotes equal opportunities and affirmative action.
If you have any disability or need that requires accommodation, please let us know as soon as possible.
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