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Cabify

CRM Specialist

Rotating 4 day weekHybrid · Bogota, Colombia

Marketing CRM Strategist Specialist

At Cabify we believe a new form of urban mobility is possible. An ecosystem that allows for fewer private cars on the streets, more sustainable vehicles and more efficient routes.

Cities whose streets are designed by and for people, and not for cars. Products and services that, through sustainable and efficient mobility alternatives, generate economic, social and environmental value.

And it's not just that we believe in it, we work the magic to make it possible. If you share the same purpose with us, keep reading because… This is your place!

Marketing team: You will be part of a dynamic and strategic team in charge of leading the positioning and growth of Cabify in Colombia. You will work hand in hand with a specialized structure that combines Brand, Growth and Data, collaborating directly with the Riders, Drivers and B2B areas to ensure that every interaction with our users has a high impact.

About the role:

We are looking for a person who will maximize the engagement and retention of Cabify users (passengers, drivers and companies) through CRM strategies and actions that effectively communicate our value proposition. Your main objective will be to orchestrate the lifecycle of audiences using the CRM tool (Braze), leading everything from strategic sizing to campaign optimization, based on what, when, how and to whom to communicate, in order to maximize retention, loyalty and customer lifetime value (LTV).

How you will help us fulfill our mission?

  • Strategy and lifecycle
    1. Business alignment: You will design the local CRM strategy for each vertical (Riders, Drivers and B2B), aligning business objectives: growth, retention and recurrence with the Growth and Marketing teams.
    2. Full-funnel coherence: You will manage the user lifecycle (activation, engagement, reactivation) and segment audiences to ensure relevant and personalized messages at the right moment.

Technical execution & workflow

  1. Technical management in our CRM (Braze): You will configure, test (QA) and deploy multichannel campaigns (Email, Push, In-App, WhatsApp) using advanced personalization logic (Liquid, HTML/CSS), and be responsible for the budget in execution.
  2. Tactical flows and campaigns: You will adapt and optimize the global automated flows while planning and executing complementary local communications.

Analytics, experimentation and data

  1. Impact measurement and A/B testing: You will analyze the performance of campaigns and flows with Tableau and business metrics to iterate through continuous testing and decision-making.
  2. Database health: You will take care of hygiene, deliverability and contact frequency to avoid user saturation and maintain reliable data.

Glocal work (global & local) Internal alignment: We are a global company, so you will coordinate the production of creatives and structure copy together with global Content teams, aligning priorities with local Marketing and Growth.

  1. Connection between markets: You will share learnings, success cases and operational improvements with the CRM leads of other countries and globally.

What we are looking for: If you are interested and believe you could be a good match with Cabify, we are looking for:

  • Professional: Industrial engineering, systems engineering, data science, marketing or related careers with a solid analytical orientation and the ability to turn data into actionable business insights.
  • Experience: Minimum 2 to 4 years in roles related to CRM, lifecycle marketing or marketing automation

Technical expertise:

  1. Advanced Excel or Google Sheets skills.
  2. CRM automation tools (Braze).
  3. HTML, CSS and Liquid for personalization.
  4. Analytical capacity and data interpretation using Tableau / Claude.
  5. Ability to perform customer segmentation, cohort analysis, conversion funnels and retention measurement.
  6. Ability to define and monitor KPIs, interpret results and generate recommendations oriented to business outcomes.
  • Language: Intermediate English (ability to understand technical documentation and coordinate with global teams).
  • Good judgment: attention to detail, planning and organizational skills, project prioritization, results-oriented mindset.

Apply now