Company Description
Experian is a global data and technology company that drives opportunities for people and businesses around the world. We operate in many markets, such as financial services, health, automotive, agribusiness, insurance, among others. Experian invests in people and in new advanced technologies to unleash the power of data. We have an incredible team of 25,200 employees in 32 countries.
Our uniqueness is valuing yours. Experian's culture, centered on people, inclusive and driven by purpose, is recognized by several awards, including World's Best Workplaces™ 2025 (Fortune Global Top 25) and Great Place To Work™ in 26 countries, among others. Check out Experian Life on social media or explore our careers site to understand why. Experian also takes pride in being an employer that promotes equal opportunities and affirmative action.
Job Description
We are looking for a person to join the CRM team, with the mission of developing communication strategies and journeys that enhance the acquisition, activation and conversion of our consumers. This position will play an important role in evolving our CRM strategy, using Salesforce Marketing Cloud (SFMC) to build automated journeys, segmentations and campaigns driven by data and behavior.
We are looking for someone with an analytical profile, business vision and the ability to connect data, technology, communication and experimentation to generate measurable impact on results.
Main responsibilities
- Plan, build and optimize acquisition and conversion campaigns and journeys within Salesforce Marketing Cloud;
- Develop automated journeys using Journey Builder, considering behavior, consumer moment and funnel stage;
- Create and evolve audience segmentations using Data Extensions, filters, queries and SQL;
- Structure automations and CRM routines through Automation Studio;
- Plan and operationalize communications across channels such as email, push, SMS and other channels integrated into the CRM ecosystem;
- Identify opportunities to increase conversion along the Serasa Crédito funnel, transforming data and insights into new journeys and campaigns;
- Develop personalization strategies, ensuring greater relevance of messages, offers and contact moments;
- Plan and run A/B tests and experiments on audiences, offers, messages, creatives, channels, frequency and timing;
- Continuously monitor the performance of campaigns and journeys, identifying optimization opportunities;
- Work in partnership with Growth, Product, Analytics/Data, Marketing, Commercial and Technology, connecting business strategy to the platform's possibilities;
- Ensure CRM best practices related to communication pressure, base quality, deliverability, opt-out and consumer experience;
- Document learnings and turn campaign results into recommendations for continuous evolution of the strategy.
Qualifications
- Salesforce Marketing Cloud
- CRM
- A/B Testing
- Sales Funnel
- Planning
- Data Extensions
Desirable knowledge:
- CDP (Salesforce)
- Jira;
- Confluence.
Additional Information
Serasa Experian is much more than you imagine. With the purpose of creating a better future, expanding opportunities for people and businesses, in Brazil we are more than 4 thousand people working across various teams and specialties. Here, every skill and diversity complements each other, and you can work on what you love most. We are committed to building an inclusive culture and an environment where people can balance their career with their commitments and personal interests, valuing well-being.
We are dedicated to being one of the best and most innovative companies to work for in the country, enabling incredible experiences and careers for our people. Our strong people-first approach is recognized externally through several market certifications: we were awarded by Great Place To Work™ in 24 countries and by the international Top Employers certification, in addition to being recognized as one of the best companies for young professionals and having a 4.6 rating on Glassdoor. Each recognition tells us we are on the right path, providing an increasingly better work environment for our talent.
Experian Careers - Creating a better tomorrow together
Find out what it's like to work for Experian by clicking here