Company Description
Experian is a global data and technology company that powers opportunities for people and businesses around the world. We operate in diverse markets, such as financial services, healthcare, automotive, agribusiness, insurance, among others. Experian invests in people and new advanced technologies to unlock the power of data. We have an incredible team of 25,200 employees in 32 countries.
Our uniqueness is valuing yours. Experian's people-centric, inclusive, and purpose-driven culture is recognized by numerous awards — including World’s Best Workplaces™ 2025 (Fortune's Top 25 global) and Great Place To Work™ in 26 countries, among others. Check out Experian Life on social media or explore our careers site to understand why. Experian is also proud to be an equal opportunity employer and affirmative action employer.
Job Description
We are looking for someone to join our CRM team with the mission of developing communication strategies and journeys that boost the acquisition, activation, and conversion of our consumers. This position will play an important role in the evolution of our CRM strategy, using Salesforce Marketing Cloud (SFMC) to build automated journeys, segmentations, and data- and behavior-driven campaigns.
We are looking for someone with an analytical profile, business acumen, and the ability to connect data, technology, communication, and experimentation to generate measurable impact on results.
Key responsibilities
- Plan, build, and optimize acquisition and conversion campaigns and journeys within Salesforce Marketing Cloud;
- Develop automated journeys using Journey Builder, considering behavior, consumer timing, and funnel stage;
- Create and evolve audience segmentations using Data Extensions, filters, queries, and SQL;
- Structure CRM automations and routines through Automation Studio;
- Plan and operationalize communications in channels such as email, push, SMS, and other channels integrated into the CRM ecosystem;
- Identify opportunities to increase conversion throughout the Serasa Crédito funnel, transforming data and insights into new journeys and campaigns;
- Develop personalization strategies, ensuring greater relevance of messages, offers, and contact moments;
- Plan and execute A/B tests and experiments regarding audiences, offers, messages, creatives, channels, frequency, and timing;
- Continuously monitor the performance of campaigns and journeys, identifying optimization opportunities;
- Work in partnership with Growth, Product, Analytics/Data, Marketing, Sales, and Technology, connecting business strategy to platform possibilities;
- Ensure CRM best practices related to communication pressure, database quality, deliverability, opt-out, and consumer experience;
- Document learnings and transform campaign results into recommendations for continuous strategy evolution.
Qualifications
- Salesforce Marketing Cloud
- CRM
- A/B Testing
- Sales Funnel
- Planning
- Data Extensions
Desirable knowledge:
- CDP (Salesforce)
- Jira;
- Confluence.
Additional Information
Serasa Experian is much more than you imagine. With the purpose of creating a better future by expanding opportunities for people and businesses, in Brazil we are more than 4,000 people working in diverse teams and specialties. Here, every skill and diversity complements each other and you can work on what you love most; we are committed to building an inclusive culture and an environment in which people can balance their careers with their personal commitments and interests, valuing well-being.
We are very dedicated to being one of the best and most innovative companies to work for in the country, enabling incredible experiences and careers for our people. Our strong people-first approach is recognized externally through various market certifications: we have been awarded by Great Place To Work™ in 24 countries and by the international Top Employers certification, in addition to being recognized as one of the best companies for young professionals and having a 4.6 rating on Glassdoor. Each recognition indicates that we are on the right path, providing an increasingly better work environment for our talent.
Experian Careers - Creating a better tomorrow together
Find out what its like to work for Experian by clicking here