We are building PUUR. GGZ, a client file that is different from the standard: simple, user-friendly and built around the work of the treating professional. Our first client, BuurtzorgT, is enthusiastic — and we want to build on that enthusiasm into a recognizable position in the mental health care market.

We treat PUUR. GGZ deliberately as a start-up within Ecare: that gives maximum agility, backed by a professional organisation. Our ambition: in ten years, PUUR. GGZ will be at least as large as our elderly care division — a second foundation alongside the first.

The team currently consists of a product owner and four developers. AI plays a major role in this: we develop and test with it, it is part of our product, and we deploy it purposefully in our outreach to the market.

What will you do?

You hold conversations with executives and practitioners in mental health care, on content and on vision.
You build out the market position: from the first enthusiastic client to a recognizable player in mental health care.
You discuss signals and wishes from the market intensively with the product owner, to determine together what this means for the product vision and backlog.
You work from a value-driven mindset: we only build what adds value for our clients. This requires focus and sharp choices.
You are mainly out of the office: the direction of the development team lies with the product owner, while you gather what the market needs and sell the vision of PUUR. — not a tailor-made file.

This is what we steer together on

We make growth measurable. In the first hundred days you establish the baseline: where do we stand today in each of the areas below. After that we follow four lines.

Market and client base

Number of new mental health care organisations on PUUR. per year, with a growth path towards the ten-year ambition.
Convert BuurtzorgT as a reference into two to three comparable reference clients within eighteen months. (definition of "comparable" — size, culture, or willingness to act as a reference — not yet finalised; open point from Ronald)
Visibility and brand awareness in mental health care: from unknown player to a recognized name among executives in the segment.

Client satisfaction and usage

The positive pNPS trend in mental health care continues — under your approach the curve becomes steeper.
Forty percent less administrative time for practitioners — the goal our client sets itself, and the hard test with which you convince new executives.

Commercial adoption

Adoption of the AI functionality (scribe, speech-to-text, summaries) among active practitioners — practitioners are already asking for this themselves; you ensure that new clients see and use it.
You position PUUR. GGZ commercially as a compliant and future-proof product (kwaliteitsstatuut GGZ, ZPM) — the substantive assurance of this lies with the development team and the product owner.

Financial

ARR growth of PUUR. GGZ year on year, with its own scenario for years one, two and three.
A substantiated investment proposal per quarter: every euro you request must be traceable to one of the goals above.

The collaboration with Ecare

You report to the board of Ecare, with the freedom and ownership of an entrepreneur — without bearing financial risk yourself. The title reflects the level of ambition and the span of control of the role, not ownership of your own company.

Everything we invest in the growth of mental health care, we cannot invest in elderly care — which is why every choice must be explainable. Support from the board is there; freeing up resources requires a well-substantiated plan.

What makes this role interesting

You build a second foundation for Ecare, alongside elderly care — with plenty of room to shape it yourself.
You work with maximum ownership within an organisation that supports you, not limits you.
You work closely with an experienced product owner and a close-knit development team.
You build on a product that our first client, BuurtzorgT, is already enthusiastic about.

We believe you will be successful when you have the following qualities:

You have proven experience independently building a market, product line or business unit — for example a company (part) that still exists or was successfully sold.
You have experience in a B2B environment, preferably at the intersection of commerce, IT and a quality- or non-profit-driven sector (such as healthcare, education or government).
Experience in pharmaceuticals — for example as a territory manager or regional manager — is also relevant.
You are comfortable with the dynamics of a start-up within an existing organisation: pace, ownership and steering on results.
You build relationships easily at board level and communicate convincingly with experienced practitioners and executives — persuasiveness outweighs level of education.
You discuss signals from the market intensively with the product owner, rather than making product decisions yourself.
Knowledge of mental health care is an asset, not a requirement.
You make decisions even without all the information being available yet, and easily account for them.

What do we offer?

A role with maximum room and ownership: your own enterprise, our support behind you.
40 hours per week, based in Enschede.
Salary up to € 5.900 gross per month (at 40 hours), with a bonus scheme upon sufficient results (to be determined) — on-target towards € 100.000 per year.
Car, laptop and training budget.
A professional organisation as home base, with an involved board of directors.
A product our first client is already enthusiastic about — as a starting point, not an end point.

About Ecare

Ecare develops PUUR., software that supports care professionals in elderly care and mental health care in their daily work. We stand for smart, simple solutions that truly help the care sector move forward. At us you work not only on software, but also on a better future for care professionals and clients. We believe in a responsibly simple way of organising care: no top-down approach, but responsibility where it belongs — with the care provider. At Ecare we have a 4-day work week (32 hours is the basis, more hours is open for discussion). We do everything for the professionals in care, with a bold, energetic and independent team of diverse types. We all recognize ourselves in the core values: connecting, forward-looking and reliable.

Apply

Do you recognize yourself in this story and want to help shape PUUR. GGZ? Contact Pieter-Bas van Vliet via pieterbas.vanvliet@ecare.nl or call/text 06 18 237 156. We would be happy to get to know you.

A message for recruiters: we understand that you would like to get in touch with us, we know ourselves how great Ecare is. However, we are not looking for external help to fill this position, so you can save yourself the effort and you do not need to call us :) Do you think you fit with us? We would love to hear from you!

CEO GGZ