Company Description
Serasa Experian is Brazil's first and largest Datatech company. A leader in intelligence solutions for risk analysis and opportunity identification, with a focus on credit journeys, authentication, and fraud prevention. With cutting-edge technology, innovation, and the best talent, we transform risk uncertainty into the best decisions, helping people achieve their dreams and companies of all sizes and segments to thrive.
We have 22,000 people operating in 32 countries and every day we are investing in new technologies, talented professionals, and innovation to help all our clients maximize every opportunity. With corporate headquarters in Dublin, Ireland, Experian is listed on the London Stock Exchange (EXPN) and is part of the FTSE 100 index.
Job Description
A data professional with an analytical profile and business vision, capable of transforming CRM data into actionable insights and applying analytics and artificial intelligence techniques to optimize customer acquisition, retention, and relationship strategies.
A proactive professional, results-oriented and with a strong sense of ownership, capable of acting strategically and operationally in the evolution of data-driven CRM.
Qualifications
What we're looking for in you!
- Previous experience as a Data Analyst / BI / CRM.
- Experience working in cross-functional teams, collaborating with multiple areas.
- Experience in data-driven contexts, with decisions guided by metrics.
- Experience with customer databases, campaigns, journeys, or digital products.
- Desirable experience in B2B, B2C, or marketplaces (not mandatory)
- Knowledge of analytical data modeling (fact and dimension tables, CRM datasets)
- Experience with BI tools (e.g., Power BI, Tableau, Looker, or similar)
- Familiarity with data environments (Data Warehouse, Data Lake, pipelines)
- Understanding of CRM, marketing, sales, and lifecycle metrics
- Good capacity for documentation and communication of analyses
- Solid experience with SQL for data extraction, transformation, and analysis
Differentials:
- Affinity for using AI in daily work for productivity and analytical efficiency gains
- Experience or interest in using generative AI tools to support exploratory analyses, insight generation, SQL query optimization, and documentation
- Ability to identify opportunities for automating analytical routines and data processes
- Interest in evolving from descriptive analyses to smarter approaches, such as advanced segmentation, prioritization rules, and simple scoring logic
Main responsibilities:
- Conduct exploratory, diagnostic, and performance analyses related to CRM, customer lifecycle, engagement, churn, and retention
- Develop and maintain consolidated analytical databases (profile, behavior, transactions, campaigns, interactions)
- Create and document reusable datasets for different areas (Marketing, Growth, Sales, Product)
- Support the definition and monitoring of CRM metrics (KPIs, OKRs, and operational indicators)
- Perform ad hoc studies to answer business questions and guide strategic decisions
- Develop dashboards and self-service analyses, ensuring clarity and reliability of information
- Work collaboratively with business and technology teams, acting as a bridge between data and decision-making
- Ensure quality, consistency, and governance of CRM data
- Support segmentation, personalization, and experimentation initiatives (e.g., A/B tests, cohorts)
Additional Information
Experian is a global data and technology company that drives opportunities for people and businesses around the world. We operate in diverse markets, such as financial services, healthcare, automotive, agribusiness, insurance, among others. Experian invests in people and new advanced technologies to unlock the power of data. We have an incredible team of 25,200 employees in 32 countries.
Our uniqueness is valuing yours. Experian's culture, centered on people, inclusive and purpose-driven, is recognized by various awards including World's Best Workplaces™ 2025 (Top 25 global by Fortune) and Great Place To Work™ in 26 countries, among others. Check out Experian Life on social media or explore our careers website to understand why. Experian is also proud to be an employer that promotes equal opportunity and affirmative action. If you have any disability or need that requires accommodation, please let us know as soon as possible.
Experian Careers - Creating a better tomorrow together
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