About YRS Truly
What is YRS Truly?
YRS Truly is an award-winning gaming marketing agency in London, founded around 2018 by MJ Widomska (a Polish-born creative who moved to London in her early twenties). The agency describes itself verbatim as "a very nice marketing agency for the games industry" and "an award-winning team of games and entertainment technology specialists." YRS Truly works with publishers and developers to put together best-in-class campaigns for their games, with in-house creative and production teams that can deliver everything from multi-beat launch campaigns to high-impact digital activations.
Between the team they cover eleven languages, with detailed market understanding of the UK, Germany, France, Spain, Italy, Poland, Ireland and North America. YRS Truly is the only B Corp certified gaming agency in the UK and a member of the Association for UK Interactive Entertainment (Ukie), the Conscious Advertising Network, and Clean Creatives. Recent awards: Best UK Service Supplier (UKIE Awards 2026), Independent Agency of the Year (UK Agency Awards 2025), and Campaign of the Year (MCV/Develop Awards 2025).
Where will I work?
YRS Truly is headquartered at 1 Westgate Street, London E8 3RL — in the heart of Hackney's creative district. The agency offers flexible remote working with in-office collaboration expected for certain tasks. Notable game-industry clients include Borderlands 4, Apex Legends Season 24, Kingdom Come: Deliverance II, Ubisoft UK, Frontier Developments, Wizards of the Coast, PLAION, and Kinetic Games.
What is the YRS Truly team like?
The team of 13 named members is led by founder and Managing Director MJ Widomska, with Campaign Director Ella Hagi, Operations Director Summer Tang, Head of Strategy Lou Jones, Social Lead Imogen Mellor, Senior Producer Monika Baran, Senior Campaign Manager Gareth Roe, and six Campaign Managers (Yuji Aoyama, Pauline Mendez, Izzy Jagan, Annabelle Shoel, Juliette Gärtner) plus Social Media Executive Asia Ogden. The agency is women-led and was founded on principles of ethics, inclusivity, and being a force for good in gaming.
Work-Life Balance
In a 2023 MCV/Develop "Final Boss" interview, MJ Widomska said verbatim: "We've been trialling four-day weeks every second week since January, and after seeing the improvement to our creativity, enthusiasm and, most importantly, well-being, we believe this is the right way to go for the industry as a whole." The team works four days a week, though occasional working Fridays happen for project demands — always notified ahead of time. MJ has spoken publicly about increasing pay transparency, offering higher compensation, and making flexible work easier for parents as priorities for the games industry.
Perks and Benefits
- Four-day work week (Monday–Thursday standard) with occasional working Fridays announced in advance
- Flexible remote working with in-office collaboration where helpful
- B Corp certified — only B Corp gaming agency in the UK
- 28 days paid vacation per the company's public commitment to work-life balance
- Working with prestigious clients across the gaming industry
- Member of Ukie, Conscious Advertising Network, and Clean Creatives