About Your Creative
What is Your Creative?
Your Creative is "an independent creative agency based in Melbourne & Sydney" founded by Lauren Crystal (Managing Director), Mitch Furlong, and James Lim. The studio describes its origins as "a new generation of leaders. Founded 9 years ago by three 24 year olds with diverse backgrounds and mindsets," placing the founding date at approximately 2015. The agency offers branding, web design and development, digital strategy, photography and video, plus specialist work in government, science communication, and community design.
The team — approximately 20 directors, designers, developers, strategists, and support — has built a roster including Medibank, Australia Post, the Victorian Government, Hireup, Colabs, and Northcote Rise. Recognition includes Gold (x2) in the 2025 Anthem Awards, Web Design of the Year at the Australian Web Awards 2025, #2 ranking on GoodCompany's 2024 Award List, AGDA Finalist 2020, Victorian Premier Design Awards (2021 and 2024), Awwwards Site of the Day 2024, and Good Design Awards 2022.
Where will I work?
The Melbourne studio is at Shop 7, 14 Tripovich Street, Brunswick, with a secondary office in Sydney. The studio is hybrid — the agency emphasises flexibility, supporting remote work with collaboration tools — and uses the in-house collaboration platform Hassl to manage workload and deadlines across teams and locations.
What is the Your Creative team like?
The studio's stated values are: "Above all, be curious," "Show, don't tell" (wearing values authentically), environmental responsibility with a net positive impact commitment, "Activism and pushing outside comfort zones," and anti-oppression and transformative justice. The agency is a UN Business Compact member, commits 5% of work to pro bono, is carbon neutral, and holds Top 20 Workplaces Giving recognition.
Work-Life Balance
Your Creative adopted the 4-day workweek as part of the 4 Day Week Global trial in 2022. The model is "100% pay for 80% of the time with commitment to 100% output." Implementation options include a full Friday shutdown or a 2-3 day roster system, with weekly feedback and continuous improvement loops. MD Lauren Crystal's call to the industry: "Let's all work less. Let's create space to personally thrive whether it's through doing, resting or reflecting."
The agency's 4-day-week trial was bi-weekly, with documented progress through a content series. Your Creative has previously written about pre-COVID 80-hour weeks and explicitly designed the 4-day model to reverse that trajectory.
Perks and Benefits
- 4-day workweek via the 4 Day Week Global trial — 100% pay for 80% of the time, 100% output
- Hybrid working between the Brunswick (Melbourne) and Sydney offices and remote
- Carbon-neutral and UN Business Compact member commitments
- 5% pro bono work — agency time dedicated to mission-aligned causes
- Top 20 Workplaces Giving recognition
- Mental health support — wellbeing-focused culture and flexible work hours
- Custom collaboration platform (Hassl) for async-friendly project management