About TheSoul Publishing
What is TheSoul Publishing?
TheSoul Group, which also trades as TheSoul Publishing, calls itself "a global digital media powerhouse and a leading creator business platform." Its careers site says its original videos, animations and editorial content generate "100 billion views each month in 21 languages across 60 platforms and 21 websites — engaging over 2,5 billion followers worldwide." It names 5-Minute Crafts and BrightSide as its best-known channels. The company's timeline begins in 2016 with its first Diamond YouTube awards, adds Underscore Talent (a creator-management company) in 2022, TheSoul Sound and a creative agency in 2023, and a majority stake in the creator-finance firm Mediacube in 2024. Its newest postings describe Valis, "TheSoul Group's brand new business and AI platform that turns mid-market companies into AI-Native organisations."
Where will I work?
TheSoul says it has been remote-first since 2016: "80% of our team works remotely", with "30+ tools powering asynchronous work." The careers site pitches work from "home, on the beach, or in a cabin in the woods", and notes that its team members live in 70+ countries and represent over 75 nationalities. The TheSoul trademark is "owned and operated by ADME (CY) Ltd." Not every current role is fully remote: the EMEA client-deployment and go-to-market postings are remote within EMEA with travel to clients for roughly 30-60% of the time, and the Head of GTM posting is aimed at the Bay Area.
What is the TheSoul team like?
The careers site counts "2,000+ teammates", and says 58% have been there three years or more. New joiners start with two days of online onboarding, and the handbook says settling in "typically lasts between 1 to 3 months." Culture values include "Admit mistakes and support success", "Never complicate the life of your colleagues", "Avoid perfectionism" and "Remember to always have fun." Internally, TheSoul Academy offers "over 470 courses", and programs include a recognition scheme, a referral program, the internal Harvard Growth Program and an annual Role Model Award. The handbook is published openly "to give you a greater understanding of what it's like to work here."
Work-Life Balance
The employee handbook sets the rhythm: "we maintain our core principle of asynchronous, written communication — a style where responses aren't expected immediately", with a reply expected "within 1 business day across all company systems." It adds that "we do not use email for internal communication" and "we hold meetings only when necessary", with a written agenda, a 30-minute cap and a day's notice. Time off, sick leave and work-from-home requests go through BambooHR; the pages read give no day counts. Be aware that several current postings (Creative Producer, Video Editor, Influencer Marketing Manager, Senior Social Media Strategist, AI Creator) are offered under an "independent service-provider agreement" in which you "organise your schedule independently", rather than as employment.
Perks and Benefits
- Asynchronous, written-first communication; no internal email; meetings only when necessary
- Work from anywhere in the world
- TheSoul Academy with 470+ courses, plus recognition, referral and growth programs
- Performance bonuses named in several postings
- Paid time off named in the HR Generalist posting (employee roles)
- A published, six-step hiring process: application, first-round assessment, HR interview, test task, manager interview, offer