About Sprockets
What is Sprockets?
Sprockets is an AI-powered hiring software company built to reduce turnover in hourly-employee businesses. Verbatim from the homepage: "AI-Powered Hiring That Reduces Turnover. Sprockets automates manual tasks and improves employee retention with AI hiring software built to overcome today's unique challenges."
The company's mission is unusually specific (verbatim from the about page): "Our mission is to transform the traditional hiring process into an equitable one; we believe everyone deserves a fair chance. Sprockets' AI-powered platform identifies the ideal applicants without the need for resumes or interviews, eliminating potential bias."
The platform works in three steps: Identify (analyses three pre-interview questions and matches against the personality traits of top performers), Engage (instant notification to manager and applicant), and Hire (manager can contact, interview, or extend an offer directly). The platform includes JoJo, a Virtual Recruiter that handles candidate engagement 24/7 — "Whether a jobseeker applies at 11PM on a Friday night or texts to reschedule at 4AM on a Tuesday, JoJo will take care of it."
Six values guide the team, which calls itself Sprockstars (verbatim):
- Commitment — "We're committed to you, our customers, team, and hourly employees alike."
- Grind — "We've already tackled a pandemic, labor crisis, and transitioned completely remote, but our team consistently continues to persevere. #BringItOn"
- Excellence — "Our team strives to be known as leaders and innovators within the hiring tech industry."
- Balance — "We pride ourselves on our emphasis on a healthy work-life balance. During business hours, our Sprockstars work hard and play hard — that's no accident. #OwnIt"
- Integrity — "Integrity creates trust. It's the constant choice to infuse every action with honesty, fairness, and respect for customers and colleagues alike."
- Winning — "Winning takes teamwork, dedication, and persistence."
Where will I work?
Sprockets is a Charleston SC-rooted company that "transitioned completely remote" during the pandemic and operates as a fully-distributed team. Important note (May 2026): Sprockets was acquired by Humanly (Seattle) on October 14, 2025, along with Qualifi (Indianapolis) and HourWork (Boston, which Sprockets itself had acquired in 2024). The Sprockets brand site and team remain operational at sprockets.ai as of May 2026.
What is the Sprockets team like?
Sprockstars come from a range of disciplines including customer service, operations, and engineering. Customer Service teammate Olivia Reyes is quoted on the about page: "The Sprockets team continually exhibits perseverance and innovative thinking." The team has built relationships with major franchise operators including Jersey Mike's, Dairy Queen, KFC (O INC.), Berger, and Food-n-Fun.
Customer testimonials on the homepage name Jim Kennedy (DOO, Michell Enterprises), Paul Accordino (VP of Ops, O Inc), and Trey Nelsen (Jersey Mike's Franchisee). Paul Accordino: "We've achieved our lowest employee vacancy rates in three years! The numbers don't lie. There's been an increase in retention tied to the quality of the applicants identified with the Sprockets survey."
Named institutional investors backing Sprockets pre-acquisition: Forté Ventures, Healthy Ventures, Thayer Ventures, Lytical Ventures, Blu Venture Investors, VentureSouth, and SCRA (SC Launch, Inc.) — a South Carolina-based non-profit established in 2006.
Work-Life Balance
Sprockets operates a fully-remote team and emphasises work-life balance through its "Balance" core value: "We pride ourselves on our emphasis on a healthy work-life balance. During business hours, our Sprockstars work hard and play hard — that's no accident."
Perks and Benefits
- Fully remote — Sprockets transitioned completely remote during the pandemic
- "Balance" as a core value — explicit work-life-balance emphasis
- Backed by 7 named institutional investors — Forté Ventures, Healthy Ventures, Thayer Ventures, Lytical Ventures, Blu Venture Investors, VentureSouth, SCRA
- Part of Humanly's end-to-end AI hiring platform (post-Oct 2025 acquisition)
- Mission-driven culture — equitable hiring without bias
- High-impact customer base — major franchise restaurant operators (Jersey Mike's, Dairy Queen, KFC, Berger, Food-n-Fun)