About Social for Good
What is Social for Good?
Social for Good is a Brighton-based social media agency working exclusively with NGOs, charities, B Corps and universities. The homepage and about pages frame the mission verbatim: "We empower purpose-driven organisations to amplify and measure their impact through ethical and strategic social media." The agency operates as Social Brighton Ltd (Companies House number 10391602) and is a Certified B Corporation®.
The story begins in 2010 — verbatim from /about: "It all started in a nightclub. In 2010, while working as an operations manager in the hospitality industry, our founder Kerry Watkins had an epiphany." Kerry founded a social media blog that grew into Social Brighton. "By 2014, Kerry said goodbye to her 20-year drinks industry career and hello to Social Brighton." The agency rebranded in 2021: "That's why, in 2021, we became Social for Good, helping charities, NGOs, not-for-profits and purpose-driven businesses achieve the impact they always wanted from social media."
Since inception in 2010, Social for Good has "worked with more than 600 businesses, charities, and non-profits worldwide to reach and engage with audiences." The agency's commitment is UN-aligned: "Our mission is to drive positive social impact by supporting purpose-driven organisations whose work supports at least one of the UN SDGs."
The agency's four named values (from /careers): Challenging ("not a passive 'yes' agency"), Collaboration ("across all aspects of work to be more creative, productive and open"), Empowering ("clients and colleagues with the insight, confidence, skills and tools to maximise their impact"), and Integrity ("we stand proudly behind our work with confidence"). Service capabilities include strategy, audit reports, monthly content calendars, community management, training, paid media, and influencer programmes.
Where will I work?
The agency's office is at Projects, The Lanes, Brighton, BN1 1HW — Nile Street, central Brighton. From /careers verbatim: "Our office is at Projects, The Lanes, Brighton, but we also have the option to work from home half the week. While we have a few team members who work remotely full-time, we make it a priority to come together in person every quarter."
What is the Social for Good team like?
A twelve-person team led by founder Kerry Watkins (Founder & Managing Director). Senior team: Callum McGranaghan (Director, Business Development), Ophelia Weston (Head of Organic Social), Tonina Takova (Head of Strategy), Rosie Quirke (Senior Paid Media Manager), Lucy Lindley (Senior Social Media Strategist & Training Lead), Ella Cosham (Senior Social Media Manager). Plus Ramin Gurung, Daria Jennett, Arantza Asali (Social Media Managers / Strategists), Domenica Delfini A (Business Development Executive) and Alex Martin (Social Media Executive).
Social for Good is an equal opportunities employer that "welcomes applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age."
Work-Life Balance
From the live /careers page (verbatim): "You'll have a 4-day work week with 100% pay and benefits, and flexible hours. You'll have the freedom to control your working hours (around our core hours of 10-4), meetings, and calendar, and it's up to you to make it work. Whether you're a morning person or do your best work later in the day, you can plan your week around your preferences. We believe in keeping meetings to a minimum and focusing on maximum productivity."
Perks and Benefits
From the live /careers page (verbatim list):
- A four-day week at 100% pay and benefits
- 6 weeks holiday per year + 1 extra day for each full year with the company
- 1 mental health day per year to do something for you
- Remote/hybrid working (option to WFH half the week; some team members fully remote)
- Quarterly in-person team meetups
- Learning and development budget for training and events
- £50 per year to spruce up your desk / WFH environment
- Monthly team meetings and quarterly team socials
- Monthly 1:1s plus 6-month and 12-month performance reviews
- Pension
- Casual dress
Vacancies posted at socialforgood.co.uk/careers; speculative connections welcome on LinkedIn or via [email protected].