About Lumen SEO
What is Lumen SEO?
Lumen SEO is described on its own homepage as "The 100% Transparent SEO Agency In Cardiff." Per the about page: "After coaching 500+ small businesses as a Google consultant, Aled realised SEO had turned into a confusing, costly tangle. That's why in 2020 he hit the 'there's got to be a better way' button and launched Lumen SEO – straightforward, affordable and empowering. Today we help UK businesses grow with SEO that actually makes sense."
The agency's mission: "We like to keep things simple and transparent – hourly billing, weekly updates, and clear explanations of what we're doing and why. Our aim is simple: to help businesses grow in a sustainable way with honest, effective SEO that actually makes sense."
Named clients include Yolk Recruitment, Cheeky Wipes, Tramshed Tech, Cwtch Haus, and Credas. The agency specialises in SEO for B2B Companies, Charities & Non-Profits, and Renewable Energy Companies.
Where will I work?
Lumen SEO is based at Building 3, Space2B at The Maltings, East Tyndall Street, Cardiff CF24 5EA. The team operates with full flexibility on when and where to work, with some in-person time at the Cardiff studio for collaboration.
What is the Lumen SEO team like?
A small, friendly team that takes a "kindness" + "trust" approach to culture. Named team members include Holly Charman (Head of Operations & Experimentation), Rosh Ilyas (Senior Account Assistant), and Alice Ojeda (Account Manager – Green & Non-Profit), plus founder Aled. Per the careers page Alice describes the workplace: "Kindness is the biggest part of the culture for me. And trust. I love the freedom of working at Lumen and the endless ways to learn. There are the quiet days for honing your craft, and days out and in the office to be with our brilliant team."
On the careers page: "We're a friendly bunch of digital marketers who genuinely love helping businesses grow online, and we're all about making SEO feel a bit less overwhelming and a lot more effective. Everyone on the team brings their own skills, ideas and slightly inappropriate jokes (we're looking at you, Aled) to the business."
Work-Life Balance
Verbatim from the about page: "At Lumen SEO we embrace a flexible 32-hour workweek, where team members can work anytime, anywhere across Monday to Sunday – as long as they hit their goals. This shift reflects our commitment to personal autonomy, wellbeing, and trust. So far, it's been working out brilliantly – the team's happier, we're getting more done, and no one misses the old 9 to 5!"
Holly Charman, Head of Operations & Experimentation: "The 32-hour week at Lumen gives me almost total freedom, which means a much healthier work-life balance than the average person. I have more time to do the things I love – playing football, running, seeing friends – at times that suit me best. This also means that, for the hours I am in work, I am more focused and productive."
Perks and Benefits
- Flexible 32-hour week, anytime Mon–Sun — work when and where suits you as long as you hit your goals
- Team yoga — "Team yoga is one of our favourite ways we unwind here at Lumen"
- Monthly therapy / health coach sessions — "All team members have access to monthly sessions with a therapist or health coach of their choice"
- Outdoor team activities + team lunches/dinners to celebrate birthdays, promotions, and work anniversaries
- Trust-based culture — "no micromanagement"; clear career paths surface naturally as you grow
- Transparent client billing model — hourly, weekly updates — extends to internal transparency about company performance